Email Marketing

Email marketing campaigns remain one of the most efficient and cost-effective methods of engaging your target audience. Whether distributing a weekly newsletter or announcing a product launch, email marketing campaigns still provide excellent ROI for many marketers. Leveraging this proven marketing tactic includes building an opt-in list, segmenting that list based on select preferences and criteria, distributing content of interest to your list along with a strong call to action, and incorporating an auto-reply mechanism.

Yes, email marketing remains one of the most effective methods for engaging your audience. For those who have cultivated an opt-in list, sharing everything from industry news to product launches can result in highly engaged customers and advocates. In addition, email marketing can be one of the best ways to drive revenue for your business.

There are a variety of email marketing platforms to choose from. Email marketing platforms featuring basic functions such as distribution, segmentation, and auto reply include Mailchimp and Constant Contact. More-robust marketing automation solutions that provide email marketing as a component include HubSpot and Zoho MarketingHub.

Good email copy begins with a concise yet impactful subject line. Typically 50 characters or less, a good subject line leads to a higher open rate. Email copy should also be concise and to the point, featuring a clear call to action along with compelling visual assets to drive increased click-through rates.