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United States outsourcing guide

The United States offers clients access to a large freelance workforce with experience across technology, creative services, marketing, finance, and consulting. Upwork’s Freelance Forward 2023 found that 64 million Americans performed freelance work in the past year, and the U.S. Bureau of Economic Analysis identifies major services-producing industries that align with many common freelance hiring needs.

United States’ freelance market at a glance

The freelance market in the United States is known for its scale, professional maturity, and broad coverage across knowledge-based services. Upwork’s Freelance Forward 2023 found that 64 million Americans performed freelance work in the past year, while MBO Partners reported 27.7 million full-time independent workers in 2024, underscoring the depth of freelance talent in the country.

Skills and specialties commonly hired from freelancers in the United States include:

  • Software development and engineering

  • Content writing and copywriting

  • Graphic design and creative services

  • Digital marketing

  • Finance and accounting

  • Administrative and executive support

  • Business consulting

  • Legal and compliance support

Many freelancers in the United States have experience supporting startups, mid-market companies, and large enterprises, which can be helpful for projects that require strong communication and familiarity with U.S. business practices.

Costs and hourly rates of freelancers in United States

Freelancer pricing in the United States often sits toward the higher end of global marketplace ranges, especially for experienced professionals in software, consulting, and specialized business services. Upwork’s hourly rates guide shows examples such as software developers at about $15 to $100+ per hour, graphic designers at $15 to $35, digital marketers at $15 to $45, writers at $15 to $40, and project managers at $19 to $45. Highly specialized consultants and AI-focused experts may charge more, especially for strategy-heavy or niche work.

Rates can also vary by specialty, experience, turnaround expectations, and local market conditions within the country. For a detailed breakdown by skill category, see Upwork's hourly rates guide.

This is intended for educational purposes and should not be viewed as legal or tax advice. Please consult a professional to find the solution that best fits your situation.

Frequently asked questions

What time zone do United States freelancers operate in?

Freelancers in the United States work across multiple time zones. The National Institute of Standards and Technology’s time zone map covers the main U.S. business-hour zones, including Eastern, Central, Mountain, and Pacific time, with additional U.S. time zones also in use for Alaska, Hawaii, and certain territories. This spread can give clients flexibility when they need real-time collaboration during U.S. business hours.

How do I pay freelancers in the United States?

On Upwork, clients typically pay by adding a billing method such as a credit card, PayPal, Venmo, or, for qualifying U.S. clients, a bank account (ACH). Hourly contracts are billed weekly, while fixed-price contracts are funded upfront through project funds and released after work is approved. Freelancers then withdraw available earnings using their own withdrawal methods, which may include ACH or PayPal depending on availability.

What industries is the United States known for?

The United States is known for large and mature industries across technology, finance and insurance, health care, media and entertainment, and professional services. The Bureau of Economic Analysis groups these among the country’s major services-producing industries, which helps explain why many clients look to freelancers in the United States for specialized knowledge work and business support.

What tax considerations apply when hiring from the United States?

Tax considerations when hiring freelancers in the United States depend in part on where the client is based and how the engagement is structured. The Internal Revenue Service explains that businesses use Form 1099-NEC to report nonemployee compensation when reporting requirements apply, and U.S. clients may also need a W-9 from the freelancer. Clients outside the United States may have different obligations, so it is best to confirm the rules that apply in your jurisdiction.