SEO & AI Content Producer / Growth Content Manager for deingeschenk.ai

About the Project I am looking for support for my project deingeschenk.ai – an AI-powered gift recommendation platform that helps users discover personalized gift ideas through an interactive quiz. The platform's core functionality has already been built. The next phase focuses on SEO, organic traffic, content marketing, and social media growth. I'm looking for a creative, structured, and hands-on professional who can not only plan SEO content but also transform it into engaging social media content, short-form videos, visuals, and creative growth campaigns. About the Opportunity The long-term vision for deingeschenk.ai is to become a leading destination for gift inspiration. Users should discover the platform through Google, social media, and inspiring content formats such as: * Blog articles * Gift idea lists * Seasonal content * Instagram Reels * TikTok videos * YouTube Shorts * Pinterest-style visuals * AI-generated images and video formats I am not looking for a pure strategist. I am looking for someone who can develop ideas and either create the content themselves or establish efficient production workflows. Responsibilities * Develop an SEO and content roadmap focused on gift-related topics * Research and prioritize keywords, topic clusters, and seasonal content opportunities * Plan blog articles, SEO landing pages, and gift inspiration formats * Create SEO content or prepare detailed content briefs * Repurpose existing blog content into social media assets * Develop hooks, scripts, and concepts for Reels, TikToks, and YouTube Shorts * Create AI-generated visuals, images, or video concepts that complement blog content * Build a simple content repurposing workflow (e.g., one blog article generates multiple social media assets) * Develop creative campaigns around gift ideas, occasions, and target audiences * Maintain an editorial calendar * Monitor and evaluate basic SEO, traffic, and social media KPIs * Collaborate directly with me and potentially with future working students, designers, or video freelancers Requirements * Proven experience with SEO content, keyword research, and organic traffic growth * Strong intuition for topics people actually search for and engage with * Experience creating content for Instagram, TikTok, and YouTube Shorts * Ability to transform a single content piece into multiple social media formats * Experience using AI tools for text, image, or video creation, such as ChatGPT, Midjourney, Runway, Canva, CapCut, ElevenLabs, Ideogram, DALL·E, or similar tools * Strong copywriting skills for hooks, captions, titles, and short-form video scripts * Creative mindset and a good understanding of viral, emotional, or highly shareable content formats * Organized working style with editorial calendars, content briefs, and clear prioritization * Pragmatic startup / side-project mentality * Ability to proactively suggest ideas and opportunities rather than simply executing assigned tasks Nice to Have * Experience with affiliate websites, e-commerce, or gift/lifestyle-related businesses * Experience with Pinterest, YouTube SEO, or seasonal content campaigns * Experience building content repurposing systems * Experience with WordPress, Strapi, or other CMS platforms * Experience with Google Search Console, Google Analytics, Ahrefs, Semrush, Sistrix, Ubersuggest, or similar SEO tools * Experience creating German-language SEO content Language Requirement Fluent German is required for this role. The majority of our target audience, SEO content, keyword research, and social media content is focused on the German-speaking market. Therefore, you must be able to: * Conduct keyword research in German * Write or review German-language SEO content * Understand search intent and cultural nuances of German-speaking users * Create German social media content, hooks, captions, and video scripts * Communicate effectively regarding content strategy and optimization Native German speakers are preferred, but applicants with professional-level German language skills are also welcome. What Matters Most I have limited time available alongside my main profession. Therefore, I am looking for someone who can think independently and build a scalable content system. The goal is not to occasionally create a few social posts. The goal is to make deingeschenk.ai visible through SEO and social media. You should be able to take topics such as: * Gift ideas for women * Gifts for men * Gifts for moms * Gifts for couples * Last-minute gifts * Personalized gifts * Christmas gifts * Birthday gifts * Gift ideas based on personality types or interests …and transform them into: * SEO articles * Social media hooks * Short-form video concepts * AI-generated visual concepts * Reusable content formats Initial Paid Test Project To begin, I would like to commission a paid test project. Possible deliverables include: * A short SEO and content audit of deingeschenk.ai * Proposal of 10–20 prioritized SEO topics or article ideas * Development of 3 concrete content repurposing examples Example: One blog article becomes: * 3 Reel/TikTok scripts * 2 carousel concepts * 3 AI-generated image concepts * Supporting captions * Proposal for a simple 30-day content plan * Assessment of which content you can produce independently and where additional support would be beneficial Collaboration Model The engagement will start with a paid test project. For the right candidate, this can evolve into a long-term collaboration on a monthly retainer basis. Please Apply With * A brief overview of your SEO, content marketing, and social media experience * Examples of previous content, campaigns, or projects * Your experience with AI tools for content, image, or video production * Your hourly rate or preferred monthly retainer * A short explanation of how you would increase the visibility of deingeschenk.ai through SEO and social media during the first 30 days