Premium 2D Line Animation Explainer Video for Loyalty Platform

Posted 2 weeks ago

Only freelancers located in the U.S. may apply.U.S. located freelancers only

Summary

Project Overview: We’re looking for a world-class 2D motion designer / animator to create a beautifully crafted black-and-white line animation that explains our Sesh Rewards experience in a simple, elevated, and visually stunning way. Style inspiration: • (link removed) • (link removed) We want something minimal, intelligent, fluid, and premium — not cartoonish. Think Apple x Stripe x modern tech product film — but executed in elegant black-and-white line work. This will be a ~60–90 second brand explainer film. What We’re Building: We are launching a dynamic Rewards platform for a product sold at gas stations — the product contains a smart, NFC-enabled tag that is built into our packaging. The animation should visually tell this story: 1. Our product sitting on a gas station shelf 2. A subtle “smart tag” embedded under the product's label 3. A customer walks in and purchases the product 4. They leave the store 5. They tap the product with their phone (like Apple Pay) 6. A notification appears on phone 7. Rewards app opens on phone 8. The user enters a beautifully animated world of rewards: • Rewards Points accumulating • Status tiers rising • Discounts unlocking • Free shipping unlocking • Limited flavor drops accessed • Exclusive access to VIP events • “Money-can’t-buy” celebrity experiences Creative Direction: Style • Black and white only (small pops of our colors) • Clean, elegant line drawing • Minimal shading, high contrast • Subtle depth (can feel “flat 3D” but still line-based) • Smooth, flowing transitions • No cheesy stock animation Tone • Intelligent • Premium • Futuristic • Effortless • Elevated tech Pacing • Calm, confident, cinematic • Not overly fast or chaotic • Music will likely be minimalist and modern We want this to feel seamless and magical — as if one continuous flowing line animates the entire journey. Deliverables • 1x 60–90 second animation • 16:9 master file (4K preferred) • Version adaptable to social cutdowns (9:16 optional bonus) • After Effects project files (or equivalent) • Clean editable files for future updates What We’re Looking For • Strong portfolio of high-end 2D motion design • Experience with line animation • Strong sense of pacing and visual storytelling • Ability to translate abstract tech concepts into elegant visuals • Bonus: Experience with tech/product explainer films When applying, please: • Share 3–5 relevant examples • Tell us how you would approach this stylistically • Estimate timeline • Include your estimated project cost

  • Less than 30 hrs/week
    Hourly
  • 1-3 months
    Duration
  • Expert
    Experience Level
  • $20.00

    -

    $100.00

    Hourly
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Animated Explainer
2D Animation
Activity on this job
  • Proposals:20 to 50
  • Last viewed by client:4 days ago
  • Hires:
    1
  • Interviewing:
    6
  • Invites sent:
    6
  • Unanswered invites:
    2
About the client
Member since Feb 1, 2021
  • Canada
    Vancouver5:33 PM
  • $96K total spent
    43 hires, 11 active
  • 2,023 hours
  • Mid-sized company (10-99 people)

Explore similar jobs on Upwork

2D Animation
Animation
Motion Graphics
3D Animation
Video Editing
Video Production
Animated Cartoon
Adobe After Effects
2D Animation
Motion Graphics
Video Editing
Animation
Video Production

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo