Local SEO & Google Business Profile Optimization for HVAC Company on WordPress

We are looking for an experienced Local SEO specialist to improve the Google Search and Google Maps visibility of an HVAC company. The website is built on WordPress, and the main goal is to increase local rankings, calls, and service leads. Scope of Work: Audit the WordPress website and Google Business Profile Optimize GBP categories, services, description, photos, and posts Improve local keyword targeting for HVAC services Optimize title tags, meta descriptions, headings, and internal links Check NAP consistency, citations, sitemap, indexing, and schema Provide clear recommendations to improve local rankings Requirements: Experience with Local SEO and Google Business Profile optimization Knowledge of WordPress SEO tools like Yoast, Rank Math, or similar Experience with HVAC or home service businesses is a plus Clear communication and practical reporting Deliverables: GBP and local SEO audit On-page SEO improvements Local keyword and citation recommendations Short report with completed work and next steps