Growth & Conversion Agency for AI Governance Academy

Company / Brand CMindset Consulting is launching an AI Governance Academy designed to help professionals, executives, boards, and organizations operationalize responsible AI. The academy will focus on practical AI governance implementation, including AI risk management, regulatory readiness, AI monitoring, model evaluations, third-party AI risk, GenAI governance, and governance for autonomous agents. We are looking for a growth and conversion-focused agency to help us position, launch, and scale the academy. This is not a generic social media engagement. We are looking for a strategic partner that can help turn subject-matter authority into qualified leads, paid enrollments, corporate training opportunities, and long-term brand authority. About the AI Governance Academy The AI Governance Academy is built for professionals and organizations that need practical, implementation-ready training on responsible AI and AI governance. Our target audiences include: * Risk and compliance professionals * Legal and privacy teams * Data science and model risk teams * AI product and transformation leaders * Executives and board members * Consultants and professionals transitioning into AI governance * Organizations seeking AI governance training for internal teams The academy is differentiated because it is not theoretical. It focuses on how AI governance actually works inside enterprises: intake, risk tiering, controls, monitoring, evaluations, documentation, regulatory alignment, incident response, and executive oversight. Engagement Objective We need an agency to help us build a high-converting go-to-market engine for the AI Governance Academy. The goal is to move from visibility and authority to conversion and revenue. The agency should help us: * Clarify the academy’s positioning and offer structure * Define the target buyer and learner segments * Build a conversion-ready funnel * Create compelling landing pages and sales copy * Develop lead magnets and webinar/masterclass campaigns * Launch email nurture sequences * Build a LinkedIn and newsletter content engine * Track performance and optimize conversion * Support enrollment into paid cohorts, workshops, and corporate training programs Scope of Work 1. Strategy & Positioning The agency will define the go-to-market strategy for the academy. Deliverables may include: * Audience segmentation * Buyer persona development * Offer architecture * Competitive positioning * Pricing and packaging recommendations * Messaging framework * Launch roadmap * Funnel strategy The agency should be able to answer: * Who is most likely to buy first? * What offer should we launch with? * What is the clearest transformation we are selling? * How do we position the academy as practical, credible, and premium? * How do we sell to both individuals and organizations? 2. Conversion Copywriting The agency must have strong conversion copywriting capability. Deliverables may include: * Academy landing page copy * Cohort sales page copy * Corporate training page copy * Webinar/masterclass registration copy * Lead magnet copy * Email nurture copy * LinkedIn CTA posts * Sales call booking page copy We are not looking for generic “AI is transforming the world” messaging. The copy must speak to real enterprise AI governance pain points, including: * AI projects stuck in pilot mode * Lack of governance ownership * Regulatory pressure * AI monitoring gaps * Model evaluation challenges * GenAI and agentic AI risks * Board and executive accountability * Translation of frameworks into operating models 3. Funnel Build & Demand Generation The agency should design and help implement a full lead-generation and conversion funnel. Expected funnel may include: LinkedIn / Thought Leadership → Lead Magnet → Email Nurture → Free Masterclass → Paid Academy / Corporate Training Potential campaign assets include: * AI Governance Readiness Checklist * AI Monitoring & Evals Maturity Assessment * Board AI Oversight Guide * Responsible AI Operating Model Template * Free AI Governance Masterclass * Corporate AI Governance Training Offer * 6-week AI Governance Academy Cohort The agency should be able to build the system, not just create isolated content. 4. Content Strategy The agency will create a content strategy that supports demand generation and conversion. Content pillars may include: * AI governance in production * AI monitoring and evaluations * Responsible AI operating models * AI regulatory readiness * Board and executive AI oversight * Third-party AI governance * GenAI governance * Autonomous agent governance * Enterprise AI implementation lessons Deliverables may include: * Monthly content calendar * LinkedIn founder-led content * Newsletter themes * Webinar topics * Short-form video ideas * Repurposing strategy * Thought leadership campaign themes Content must position the academy as practical, enterprise-grade, and implementation-focused. 5. Email Marketing & CRM The agency should set up or improve the email and CRM journey. Deliverables may include: * Lead capture setup * Welcome sequence * Webinar registration sequence * Post-webinar nurture sequence * Enrollment conversion emails * Corporate training outreach sequence * Segmentation by audience type * CRM tagging and pipeline tracking Preferred tools may include: * HubSpot * ConvertKit * Mailchimp * ActiveCampaign * Kajabi * GoHighLevel * Airtable * Notion * Zapier / Make 6. Landing Page / Website Support The agency should be able to design and/or direct conversion-focused landing pages. Pages needed may include: * AI Governance Academy homepage * Cohort program page * Corporate training page * Free masterclass page * Lead magnet download page * Founder / instructor credibility page * Thank-you page * Sales call booking page The pages should be clear, premium, and conversion-oriented. 7. Analytics & Optimization The agency must track what is working. Required metrics: * Landing page conversion rate * Lead magnet conversion rate * Webinar registration rate * Webinar attendance rate * Email open and click rates * Sales call booking rate * Paid enrollment conversion rate * Cost per lead, where applicable * Cost per enrollment, where applicable * Corporate inquiry volume * Revenue by campaign The agency should provide regular performance reporting and optimization recommendations. Ideal Agency Profile We are looking for an agency with experience in one or more of the following: * B2B education * Executive education * Professional training programs * Cohort-based courses * SaaS or tech-enabled services * AI, data, risk, compliance, legal, cybersecurity, or governance markets * Founder-led thought leadership * Conversion funnels and demand generation The ideal agency understands how to sell expertise-based products, not just consumer products. Required Capabilities The agency should have access to the following roles or capabilities: * Growth strategist / fractional CMO * Positioning and messaging strategist * Conversion copywriter * Demand generation specialist * Email marketing / CRM specialist * Landing page designer * Marketing operations / analytics specialist * LinkedIn content strategist * Optional: paid ads specialist * Optional: video editor / creative producer What Success Looks Like Success in the first 90 days means: * Clear positioning for the AI Governance Academy * Defined target segments and offer structure * Conversion-ready landing pages * Lead magnet and/or webinar funnel launched * Email nurture sequence live * LinkedIn and newsletter content strategy active * First qualified leads generated * Paid enrollment or corporate training pipeline established * Dashboard showing funnel performance Proposed First 90-Day Deliverables Days 1–30: Strategy & Foundation * Audit current brand, offer, audience, and assets * Define target audiences and buyer journeys * Clarify academy positioning * Recommend launch offer * Build messaging framework * Develop 90-day growth roadmap Days 31–60: Funnel & Asset Build * Create lead magnet or masterclass campaign * Build landing pages * Write email nurture sequence * Create LinkedIn content calendar * Build CRM tagging and tracking * Prepare launch campaign assets Days 61–90: Launch & Optimize * Launch campaign * Monitor funnel metrics * Optimize landing pages and emails * Support webinar/masterclass execution * Track enrollment and corporate inquiries * Recommend next campaign cycle Proposal Requirements Interested agencies should submit: 1. Agency overview 2. Relevant experience 3. Case studies or examples of similar work 4. Recommended go-to-market approach 5. Proposed 90-day plan 6. Team structure and roles 7. Estimated timeline 8. Pricing model 9. Tools/platforms used 10. Reporting cadence 11. Examples of landing pages, funnels, or email campaigns created Evaluation Criteria Agencies will be evaluated based on: * Understanding of B2B education and expertise-based businesses * Ability to build conversion funnels * Strength of positioning and messaging * Quality of copywriting * Experience with LinkedIn-led growth * Ability to track and optimize funnel metrics * Strategic thinking, not just execution * Familiarity with AI, governance, risk, compliance, or technical audiences * Clarity of proposed deliverables * Speed and quality of execution Preferred Engagement Model We are open to: * 90-day launch engagement * Monthly retainer * Project-based funnel build * Hybrid strategy + execution model Preference will be given to agencies that can own both strategy and execution, not just provide recommendations. How to Apply Please submit your proposal with the subject line: Growth Agency Proposal — AI Governance Academy Include relevant examples of prior work, proposed scope, estimated pricing, and the team that would support this engagement.