Creative Strategist / Scriptwriter (Astrology & Self-Discovery App)

Posted 2 months ago

Only freelancers located in the U.S. may apply.U.S. located freelancers only

Summary

We are a mobile app in the Astrology & Self-Discovery niche. We are looking for a sharp, trend-savvy, and highly organized Creative Strategist / Scriptwriter based in the US to help us scale our user acquisition through high-converting video creatives (TikTok, Instagram Reels, Shorts, Threads). What we are NOT looking for: We love creativity, but we don’t need an artist who relies solely on "inspiration" and random ideas. What we ARE looking for: We need a systematic thinker. Someone who treats creative production like a science. You know what hooks are trending right now, but more importantly, you know why they work and how to seamlessly bridge a viral hook into the actual app interface and product value, rather than just gluing them together. You don't need to be an AI expert out of the box, but you must be open to learning and adapting. If you are deeply structured, everything else can be easily taught. Key Responsibilities: Trend Hunting & Hook Library: Continuously monitor TikTok/Reels trends. Maintain a structured database (Google Sheets/Notion) of hooks, categorized by performance, what’s been tested, what worked, and what failed. The database (the structure) can be provided by us! Scriptwriting & Storyboarding: Write engaging, high-retention video scripts for creating marketing creatives. Product Integration: Ensure the video doesn't just "drop" after the hook. You will design the narrative flow so the trend naturally reveals the app’s features and drives downloads. Creative Iteration: Produce multiple variations of scripts for a single product to test different angles, concepts, and hooks. Requirements: Location: US-based (native English speaker with a deep understanding of US internet culture and Gen Z/Millennial slang/trends). Niche Interest: Passion for or deep understanding of Astrology, Tarot, Psychology, or Self-Discovery topics. Systematic Approach: Obsession with structure. You love tables, tracking sheets, and organizing your thoughts logically. Experience: Proven track record of writing video scripts for paid social (Meta, TikTok) or organic viral content. Growth Mindset: Coachable, open to feedback, and willing to learn new tools (including AI workflows if needed).

  • More than 30 hrs/week
    Hourly
  • 3-6 months
    Duration
  • Intermediate
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
AI Content Creation
Content Management
Activity on this job
  • Proposals:10 to 15
  • Last viewed by client:3 weeks ago
  • Interviewing:
    10
  • Invites sent:
    25
  • Unanswered invites:
    11
About the client
Member since Sep 22, 2017
  • United States
    San Francisco1:55 PM
  • $131K total spent
    205 hires, 112 active
  • 19 hours

Explore similar jobs on Upwork

Content Writing
Blog Content
Search Engine Optimization
Creative Writing
English
Social Media Marketing
Article
Social Media Content
Landing Page
Instagram Story
Content Creation
Content Writing
Video Editing
Social Media Marketing
Social Media Content

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo