Hire the Best ZIK-Analytics Professionals

Great dashboards don’t just show numbers; they tell a story your team can act on. I design dashboards in Looker Studio Pro and BI tools that unify marketing, product, and financial data into one clear source of truth. With 15+ years of experience - and an MBA from Columbia Business School - I deliver dashboards that are both technically solid and business-ready. ✅ 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 • Looker Studio dashboard design (executive scorecards, marketing ROI, SaaS KPIs) • GA4 setup, event tracking, and funnel analysis • Conversion tracking & attribution modeling (ads, spend, ROAS, cohorts) • SQL + BigQuery data models for custom reporting • Self-service analytics setup (templates, guides, automation) 🛠 𝐓𝐨𝐨𝐥𝐬 & 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 Looker Studio • GA4 • Google Tag Manager • SQL • BigQuery • dbt • Snowflake • Power BI • Tableau • Google Sheets • Excel • Zapier • Facebook Ads • Google Ads • TikTok • YouTube • Shopify • Amazon 🏢 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 SaaS • eCommerce • Marketing Agencies • Healthcare • Education • Nonprofit • Retail 💬 𝐂𝐥𝐢𝐞𝐧𝐭 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 ⭐⭐⭐⭐⭐ “Out of the dozens of people I’ve hired on Upwork, Zach is hands down the BEST.” ⭐⭐⭐⭐⭐ “He built the most amazing dashboard - it’s now the heart of our business.” 🚀 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐌𝐞 Let’s build a dashboard your whole team trusts.

Are you losing more than 30% of your marketing data to iOS privacy updates and ad-blockers? If your GA4, GTM, Google Ads or Meta Pixel tracking is under-reporting, your ad algorithms are "starving"—and when algorithms don't receive clean signals, your ROAS drops and your cost-per-acquisition (CPA) skyrockets. I am a Stape Certified Server-Side Tracking Specialist and Google Analytics Certified Expert with 5+ years of hands-on experience. I specialise in building "bulletproof" measurement architectures that bypass browser restrictions and restore your data accuracy using Server-Side Tagging (sGTM) and Conversion APIs. 🎯 How I help you scale your ad performance: ✅ Recover Lost Data: I use sGTM to capture missing conversions and improve event match quality for Meta (CAPI), TikTok, and Google Ads—while applying deduplication logic to prevent double‑counting between browser and server events. ✅ Improve Attribution Accuracy: I help businesses send cleaner and more reliable conversion data to Meta, Google Ads, and other platforms so ad algorithms can optimise campaigns more effectively and improve ROAS. ✅ Google Consent Mode v2: I will implement mandatory compliance (Advanced Mode) to recover a significant portion of data through conversion modelling. ✅ First-Party Data Strategy: I will utilise Stape and Google Cloud to set up durable, server-set cookies that track the full customer journey. ✅ Actionable Dashboards: I will transform messy data into high-converting Looker Studio reports that show your true ROI. 🚀 Technical Expertise Across Platforms: Tracking: GTM (Web & Server-Side), Google Ads, GA4 E-commerce, Meta CAPI, TikTok Events API, Pinterest, LinkedIn, & Snapchat APIs. CMS & CRM: WordPress (WooCommerce), Shopify, GoHighLevel (GHL Integration), Magento 2, and Webflow. Hosting: Stape, Google Cloud (GCP), and TAGGRS. Why work with me? ✅Every project ends with a full validation report — screenshots, event confirmation, and documented implementation — so you know exactly what was built and that it works ✅ After-Sales Support: 30 days of complimentary post-service support. ✅ Dedicated Service: Personalised attention as a committed solo freelancer. ✅ Clear Communication: Fluent in English, available for video calls and messages. “I only take on projects I can deliver successfully.” Ready to fix your tracking and scale with confidence? Click "Message" to discuss your project!

Full-time BI and analytics consultant, NielsenIQ and ZS Associates background, Fortune 100/500 clients across Financial Services, Healthcare, Automotive, E-Commerce, Travel, and Real Estate. I deliver from raw data to board-ready output, with no grey areas in scope. When your data is present, but the decisions still aren't coming, that's the exact problem I solve. 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗲𝗹𝗶𝘃𝗲𝗿 📊 Business Intelligence & Data Visualisation (Power BI / Tableau / Excel) End-to-end BI across platforms: raw data through to a production-ready dashboard. ⚙️ Power BI: Star schema and composite model design with no ambiguous relationships; Row-Level Security (RLS) for role-based access; Time Intelligence covering YTD, period-over-period, rolling averages, and custom calendars; DAX Studio and Tabular Editor for query optimisation and metadata management; incremental refresh and gateway configuration for enterprise-grade refresh architecture. ⚙️ Tableau: LOD expressions, table calculations, and parameter-driven dashboards with dynamic axis switching; cross-database joins and extract optimisation for performance at scale; published data sources on Tableau Server and Cloud with permission-based access control. ⚙️ Excel: Power Query (M) pipelines for automated transformation and refresh; Power Pivot data models with DAX measures for multi-table analysis; dynamic reporting; VBA automation for scheduled outputs and user-triggered report generation. ⛃ Data Engineering and SQL End-to-end pipeline design across the full stack: SQL (T-SQL, BigQuery, PostgreSQL), Python, Power Query, REST API extraction, MS Fabric, and Power Automate. Dimensional modelling, incremental load patterns, deduplication, and idempotency controls built in. 🔍 Market Research and Consumer Insights Brand Health Tracking, NPS/CSAT, Pricing Studies (PSM, Gabor-Granger), Usage and Attitude, Segmentation, Voice of Customer. Built to feed strategy: documented methodology with decision-ready outputs. 📋 Strategy and Executive Reporting Go-to-Market strategy, B2B growth diagnostics, investor presentations, board-ready reporting. Structured throughout: insight, implication, action. 𝗪𝗵𝘆 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘀 𝗮𝗻𝗱 𝗖-𝗦𝘂𝗶𝘁𝗲 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗥𝗲𝗵𝗶𝗿𝗲 𝗠𝗲 ✅ Consulting pedigree: NielsenIQ and ZS Associates background — top-firm rigour at freelance speed and cost ✅ Answer-first: every engagement ends with a decision or recommendation, never just a chart ✅ Full-pipeline capable: raw data to executive output, no handoff gaps ✅ Technical depth: Star Schema, RLS, DAX Studio, Tabular Editor, T-SQL, Python ✅ C-suite communication standard: documented and built for board or investor review ✅ Time-zone responsive: consistent availability across European and US business hours 𝗛𝗼𝘄 𝗪𝗲 𝗪𝗼𝗿𝗸 1️⃣ Brief: Share your data challenge; a paragraph is enough 2️⃣ Scoping: I map the approach, confirm sources and assumptions, and agree on output format 3️⃣ Build: Milestone check-ins at agreed points 4️⃣ Handover: Documented, self-serve solution your team can extend independently ⭐⭐⭐⭐⭐ "Professional, responsive, and highly skilled. Communication was smooth throughout, and he consistently met deadlines with excellent quality." ⭐⭐⭐⭐⭐ "Delivered above and beyond what was expected. Completed on time and did an excellent job." 🌐 Industries: Healthcare · Financial Services · Automotive · E-Commerce · Travel · Real Estate · B2B · Non-Profit · Education Services catalogue: Dashboards: Sales Dashboard · CRM Dashboard · Financial Dashboard · Marketing Dashboard · Operations Dashboard · KPI Dashboard · Executive Dashboard · P&L Dashboard · Budget vs Actual · MIS Report · Revenue Dashboard · Inventory Dashboard · HR Dashboard · Supply Chain Dashboard Reporting: Weekly Reporting · Monthly Reporting · Automated Reporting · Management Reporting · Board Reporting · Self-Serve Reporting · C-Suite Reporting · Scheduled Reports · Operational Reporting Power BI: Power BI Developer · Power BI Consultant · Power BI Dashboard · Power BI Service · DAX · Power Query · Star Schema · Row-Level Security · Incremental Refresh · DAX Studio · Tabular Editor · Drill-Through · PBIX Data and Engineering: SQL · T-SQL · Data Pipeline · ETL · Data Modeling · Data Transformation · Data Cleaning · Azure Blob Storage · Python · API Integration · Power Automate Tableau and Excel: Tableau Developer · Tableau Dashboard · Excel Dashboard · Advanced Excel · Excel VBA · Google Sheets Analytics: Business Intelligence Consultant · Data Analytics Consultant · Financial Analysis · Sales Analytics · Marketing Analytics · E-Commerce Analytics · Customer Segmentation · Churn Analysis · Revenue Analytics Market Research: Market Research · Brand Health Tracker · NPS · CSAT · Pricing Research · Consumer Insights · Survey Design · Competitive Analysis

🏆 Upwork Expert-Vetted Talent ( Top 1% Data, Tracking and Analytics) 🏆 100% Job Success Expert in GA4 - CONSENT MODE V2 / GTM / CAPI / MATOMO / PIWIK PRO / MIXPANEL / AMPLITUDE / POSTHOG / LOOKER STUDIO / SHOPIFY I am a seasoned Analytics Consultant with over 10 years of expertise in digital marketing. My skill set includes proficiently managing analytics tools (GA4, Matomo, Shopify, Mixpanel) and tag systems like GTM, Tealium, and Adobe Tag Manager, as well as creating impactful data visualizations with tools such as Looker Studio, Tableau, and PowerBI. 🌟 Google Tag Manager & Google Ads Tracking Expert - Full GTM setup for precise event tracking and data accuracy - Advanced Google Ads tracking implementation for optimized ad performance - E-commerce tracking for in-depth customer insights and conversions - Custom events, dimensions, and metrics to capture critical business data - Shopify tracking, including GA4 and Meta Pixel integration - Facebook Conversion API (CAPI) integration for seamless cross-platform data - Cross-domain and server-side tracking solutions for reliable data collection Google Analytics Solutions 🌟 Complete GA4 migration, setup, and tracking customization - Enhanced E-commerce tracking for actionable insights - Event and goal tracking tailored to business objectives - Funnel and user flow visualizations to drive CRO improvements - Customized dashboards and in-depth Looker Studio reporting - PII filtering and compliance for secure, GDPR-ready tracking 🌟 My Specialties - Google Analytics audits to ensure data accuracy and integrity - Hands-on GTM and GA4 training tailored to team needs - Data-driven strategies for conversion rate optimization (CRO) 🌟 Certifications & Expertise - Certified in Google Analytics 4 and Google Tag Manager - Skilled in Mixpanel, Matomo, Segment, and Hubspot integration 🌟 Why Choose Me? - Top Expert Vetted Talent on Upwork – 10+ years in analytics with a 100% job success rate - Specialized Conversion API & Advanced Tracking Solutions – unmatched expertise in driving actionable insights - Tailored tracking implementations for business intelligence and data science 🌟 Services Offered: - Comprehensive Google Tag Manager & GA4 Setup - Google Ads, Meta Pixel, and Conversion API Tracking - Cross-domain, server-side tracking, and custom event solutions - Looker Studio reporting for clear, actionable insights - PII compliance and advanced filtering for GDPR adherence

Struggling to turn your marketing or business data into actionable insights? 🚀 I have built 100+ high-quality Looker Studio dashboards, blending multiple data sources into scalable views with smart navigation buttons, and optimized UI/UX, delivering actionable insights that help businesses make faster, smarter, data-driven decisions 🚀 I specialize in end-to-end Marketing Analytics, from GA4 & GTM tracking to ETL pipelines, databases, and data visualization. 🔧 Core Skills & Expertise ✔ Google Looker Studio (Data Studio) – Advanced dashboards & reports ✔ Automatic live dashboards (real-time & scheduled refresh) ✔ Multi-source data integration (GA4, Ads, Sheets, CRM, APIs, databases like BigQuery, MySQL & more) ✔ Python & SQL for data extraction, cleaning & modeling ✔ API integration (marketing platforms & custom data sources) ✔ Google Tag Manager (GTM) – Events, conversions & e-commerce tracking ✔ Google Analytics 4 (GA4) – Setup, configuration & reporting ✔ E-commerce tracking (GA4, Shopify, funnels & purchases) ✔ Google Ads & conversion tracking 📊 Reporting & Dashboard Expertise ✔ Marketing & performance dashboards ✔ Paid ads (Google, Meta, LinkedIn, Snapchat, X) & SEO reports ✔ E-commerce & Shopify & Amazon dashboards ✔ Sales, financial, HR & recruitment dashboards ✔ Social media & email marketing reports ✔ Google Business Profile reports 🚀 What Sets Me Apart ✔ End-to-end analytics (GTM & GA4 tracking → ETL → dashboards) ✔ Ability to work with any platform, website, or database, even without native connectors ✔ Advanced data cleaning, transformation & KPI modeling ✔ Strong experience with Python APIs & custom ETL pipelines ✔ Clean, executive-level data storytelling & visualization I love tracking, transforming, and visualizing data — turning raw numbers into powerful business insights. 📩 Feel free to contact me anytime

𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗼𝘂𝗻𝘁𝘀 𝗲𝘃𝗲𝗿𝘆 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻. Most setups look fine on the surface. GA4 is installed, the Meta Pixel fires, Google Ads shows conversions. But underneath, 20-40% of actual conversions are disappearing - lost to ad blockers, ITP, browser cookie limits, and broken deduplication. Your algorithms train on incomplete data and you don't know it. I'm a conversion tracking and attribution specialist with a developer background. I fix measurement at the foundation level - I don't just configure tools, I understand why they fail and build setups that don't. Server-side infrastructure, custom dataLayer architecture, first-party data, proper deduplication, clean attribution. This is what accurate measurement actually requires. 𝗪𝗵𝗮𝘁 𝗜 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲 𝗜𝗻 𝗦𝗲𝗿𝘃𝗲𝗿-𝗦𝗶𝗱𝗲 𝗚𝗧𝗠 𝗮𝗻𝗱 𝗠𝗲𝘁𝗮 𝗖𝗔𝗣𝗜: Moving measurement off the browser so conversions survive ad blockers, ITP, and cookie restrictions. Built on Stape/GCP with proper FBCLID persistence, deduplication keys, and Event Match Quality optimization - routinely above 8.0/10 EMQ. 𝗚𝗔𝟰 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝘂𝗱𝗶𝘁: Full event schema design, enhanced eCommerce, cross-domain tracking, custom dataLayer architecture, and GA4 Explorations. Not the default auto-event setup - a deliberate measurement plan built around your actual conversion path. 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗠𝗼𝗱𝗲𝗹𝗶𝗻𝗴: GCLID/FBCLID persistence, UTM integrity, multi-touch attribution, channel-level cost per acquisition, and diagnosing where credit is lost or misassigned. Offline conversion imports from CRMs (GoHighLevel, HubSpot, Salesforce) to close the loop. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀: GCLID-based attribution, enhanced conversions via GTM or the API, and the tag architecture that gives Smart Bidding accurate signal to train from. 𝗣𝗶𝘅𝗲𝗹 𝗦𝗲𝘁𝘂𝗽 𝗮𝗻𝗱 𝗖𝗔𝗣𝗜 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Meta Pixel health audit, server-side CAPI, deduplication validation, FBCLID/UTM persistence checks, and EMQ diagnosis. If your EMQ is below 7.0, I will find why and fix it. 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗧𝗵𝗮𝘁 𝗦𝗵𝗼𝘄 𝗛𝗼𝘄 𝗧𝗵𝗶𝘀 𝗪𝗼𝗿𝗸𝘀 𝟭) 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗣𝗹𝘂𝘀 𝗚𝗔𝟰/𝗚𝗧𝗠 𝗔𝘂𝗱𝗶𝘁 + 𝗠𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Client had 41.9% Unassigned traffic in GA4 and ROAS/CPA numbers nobody trusted. My audit found a duplicate Google Ads conversion tag live since January 2025 - inflating reported conversions 3.3x to 5.4x every month for 17 months - plus a missing checkout domain in Conversion Linker, Enhanced Conversions variable bugs, and a GA4 referral exclusion issue. Fixed every item, then ran the full migration with QA and a monitoring plan. 𝗥𝗲𝘀𝘂𝗹𝘁: 𝗨𝗻𝗮𝘀𝘀𝗶𝗴𝗻𝗲𝗱 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗱𝗿𝗼𝗽𝗽𝗲𝗱 𝗳𝗿𝗼𝗺 𝟰𝟭.𝟵% 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿 𝟭𝟲% 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘄𝗲𝗲𝗸. 𝟮) 𝗤𝘂𝗶𝘁 𝗛𝗲𝗿𝗼 (𝗔𝗨 𝘁𝗲𝗹𝗲𝗵𝗲𝗮𝗹𝘁𝗵, 𝗦𝗵𝗼𝗽𝗶𝗳𝘆): Built a full server GTM + Meta CAPI stack on Stape over a browser-only setup with no deduplication. 𝗥𝗲𝘀𝘂𝗹𝘁: 𝟴.𝟮/𝟭𝟬 𝗘𝗠𝗤, +𝟰𝟮.𝟵% 𝗮𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 surfaced that native tracking had missed entirely. 𝟯) 𝗧𝗶𝗻𝘆𝗕𝗼𝘁 𝗩𝗶𝗻𝘆𝗹 (𝗦𝗵𝗼𝗽𝗶𝗳𝘆): UTM contamination was misattributing conversions across the funnel. Fixed at the dataLayer level. 𝗥𝗲𝘀𝘂𝗹𝘁: 𝟳𝟭𝟲% 𝗥𝗢𝗔𝗦 𝗼𝗻 $𝟰𝟮.𝟱𝗞 𝗮𝗰𝗿𝗼𝘀𝘀 𝟵𝟴𝟬 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀. 𝟰) 𝗣𝗲𝗿𝗺𝗮-𝗣𝗶𝗲𝗿 (𝘃𝗶𝗮 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴): 40-70 days of broken Google Ads conversion tracking running live - Smart Bidding training on corrupted signals for months. Rebuilt the architecture with GTM-direct firing to restore clean data. 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝘁𝗮𝗰𝗸 Tracking: GTM (browser + server-side), Stape, GA4, Meta Pixel, Meta CAPI, Google Ads Conversion Tracking, Enhanced Conversions, Consent Mode v2 Attribution and Data: GCLID/FBCLID persistence, UTM attribution, cross-domain tracking, deduplication, first-party data, offline conversion imports, CRM attribution (GoHighLevel, HubSpot, Salesforce) Reporting: Data Studio, GA4 Explorations, BigQuery, multi-touch attribution modeling Platforms: Shopify, Shopify Plus, WooCommerce, WordPress, NextJS, GoHighLevel 𝗪𝗵𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 Most tracking failures are not configuration problems - they are code problems. A checkout flow that strips UTM parameters. An SPA that doesn't fire pageviews on route change. A React app where dataLayer events run before the DOM is ready. These need JavaScript debugging, not GTM clicks. My developer background lets me trace issues to root cause instead of surface fixes - custom JavaScript for edge cases, custom dataLayer schemas for complex funnels, and API integrations when standard implementations fail. If your conversion data doesn't look right - or you're not sure whether it does - I'll audit your setup and tell you exactly what's broken and what it would take to fix it.