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I assist to design and lead UX and service research for teams working in healthcare, wellbeing, public services, and social impact. With a PhD in Design from Politecnico di Milano and 6+ years of hands-on practice, I bring academic focus to real-world projects. My work spans the full research-to-design arc: from in-depth qualitative studies and co-creation workshops to UX audits, journey maps, service blueprints, and interaction design. I've collaborated with patient organizations, healthcare providers, nonprofits, startups, and public agencies: across Europe and remotely. Whether the brief is a complex service ecosystem or a focused digital product, I translate complexity into clear, actionable outputs your team can actually use. What I bring: - Published research and peer-reviewed frameworks on long-term care - Mixed-methods fluency - interviews, workshops, usability testing, surveys, Excel, NVivo - Hands-on UX and service design delivery - Figma, blueprints, prototypes, Miro - Experience bridging clinical, institutional, and end-user perspectives I'm open to research-heavy engagements, UX design projects, and hybrid research + design roles.

𝐄𝐥𝐞𝐯𝐚𝐭𝐢𝐧𝐠 𝐔𝐗, 𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐔𝐈 ✨ ▪️Top-Rated Designer ▪️6+ Years of Experience ▪️User-centered Designs ▪️Quick Turnarounds & Flexible Hours ▪️Google Certified UX/UI Designer ▪️Website and Mobile App Designer ▪️Figma & Prototyping Skilled Designer ▪️Extensive experience in UX/HCI Research As an experienced UX/UI designer and researcher, I enjoy exploring users’ pain points and addressing them. I excel at crafting useful, user-friendly, visually appealing yet minimal mobile apps and website UIs. My portfolio spans web and mobile app design, dashboard interfaces, landing pages, and web applications, including SaaS and B2B products. With broad industry experience, I focus on human-centered and universal design principles to deliver top-tier user experiences tailored to each client’s unique vision. 𝐈 𝐚𝐦 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐝 𝐢𝐧 𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬/𝐦𝐨𝐛𝐢𝐥𝐞 𝐚𝐩𝐩𝐬: AI healthcare, AI Marketing, Booking systems, e-commerce, Educational, Real estate, Social and Lifestyle, B2B, SAAS, Fintech, Crypto, Startups, Travel and Hotels, AI solutions 𝐌𝐲 𝐔𝐈 𝐒𝐤𝐢𝐥𝐥𝐬𝐞𝐭: ◦ Mobile app - UI designing ◦ Websites - UI Designing ◦ Color, Contrast, Typography, Visuals ◦ Clickable Prototyping ◦ Responsiveness designing ◦ Dashboard designing ◦ Animation ◦ Autolayout ◦ Component designing 𝐌𝐲 𝐔𝐗 𝐒𝐤𝐢𝐥𝐥𝐬𝐞𝐭: ◦ UX Research ◦ User Need Analysis ◦ Ideation ◦ Sitemap ◦ Navigation ◦ User journey ◦ User persona ◦ User Flow ◦ Human-centered designing ◦ HCI principles ◦ UX design principles ◦ Accessibility designing ◦ Universal designing ◦ Design Consistency Check ◦ CTA Designing ◦ Wireframing ◦ UI development ◦ Heuristic Evaluation ◦ User Testing ◦ Usability Testing ◦ Design Reviews Reports/Live Call ◦ Redesigning of UI with better UX 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐝 𝐢𝐧 𝐟𝐨𝐥𝐥𝐰𝐨𝐢𝐧𝐠 𝐭𝐨𝐨𝐥𝐬: ◦ Figma (Expert) ◦ Adobe XD ◦ Balasmiq ◦ Axure ◦ Justinmind ◦ Marvel ◦ Webflow ◦ Penpot 𝐌𝐲 𝐖𝐨𝐫𝐤 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: I alter my work strategies according to the nature of the work and the client's requirements: 𝐅𝐨𝐫 𝐃𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐔𝐈𝐬: User Need Analysis → Requirements → Ideation (Competitive research, user research) → Design System → Wireframing → Visuals and Assets → UI Designing → Client Feedback ↔ Changes (if required) → Delivery. 𝐅𝐨𝐫 𝐑𝐞-𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐔𝐈𝐬: User Need Analysis → Ideation (Competitive research, user research) → Design System Check (Color, font, visuals) → Functionality Check → Wireframe/UI Design Review → Redesigning Wireframing /UI → Client Feedback/User Testing ↔ Changes (if required) → Delivery. 𝐔𝐗 𝐑𝐞𝐯𝐢𝐞𝐰 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Briefing → Research (Competitive research, user research) → Conducting interviews and test sessions (where required) → Evaluating the UX → Reporting Feedback/Suggestions. 𝐖𝐡𝐲 𝐌𝐞? 🙋🏻 ⚡︎ Figma Expert ⚡︎ Specialized in User Experience Design ⚡︎ More than 6+ Years of Experience ⚡︎ Up-to-date with UX/UI trends ⚡︎ Detailed UX Review via Zoom/Google Meet ⚡︎ Expert in Agile Environment ⚡︎ Micro-manage the design changes with your team ⚡︎ Experience with a variety of tools ⚡︎ Software engineering background helps me understand the technical and UX issues effectively 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐭𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐥𝐞𝐯𝐞𝐥? 𝐋𝐞𝐭'𝐬 𝐰𝐨𝐫𝐤 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫! 🚀📈 I'm committed to delivering high-quality designs that drive client success. Eager for new collaboration opportunities! With a passion for excellence and a focus on results, I'm here to bring your ideas to life. Click '𝐇𝐢𝐫𝐞 𝐌𝐞' now, and let's create something exceptional together! 🔑𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: UI/UX, UX, UI, User Interface Design, UI Design, UX Design, mobile app designer, Landing Page Design, Web & Mobile Design, Responsive Design, User Experience Design, Website, responsive web design, FinTech, eCommerce web design, SaaS product, user flow, eCommerce app design, Principle GUI design, iOS app design, Platforms, SaaS platform, Animations creation, web designer, sleek design, crypto, UX/UI specialist, design strategist, digital designer, product strategist, user interface expert, UX architect, UI analyst, AI Medical app designs, marketplace designs, mobile design specialist, usability expert, interaction design specialist, user-centric designer, design consultant, visual design expert, app user interface, Figma, Figma expert, UX UI designer, Figma designer, website designer, landing page designer, landing page design, app designs, mobile screen designs, Mockup design, style guide, dashboard designs, dashboard designer, Mobile UI, Mobile designer, website redesign, Visual Design, Visual Designer, Branding, icon design, mobile UX/UI designer, Design Systems, Wireframing, Prototyping, User-Centered Design, Mobile App Design, SaaS, mobile app redesign, Usability Testing, App Interface Design, Seamless Experience, Design Optimization, Interaction Prototyping, UX/UI Strategy, MVP, AI App Designs, AI Designer

Struggling with low engagement, product churn, or unclear user needs? I’m Musa, a TOP RATED UI/UX Designer & UX Researcher & Product Designer & UX Strategist based in Lisbon, Portugal, with 15+ years of global experience (Vodafone Germany, Vodafone UK, Vodafone Portugal, Vodafone Turkey, Huawei, Ericsson, Nokia, Turkcell). Certified by Nielsen Norman Group and specialized in data-informed design strategy, I turn complex challenges into actionable insights that drive growth, retention, and user satisfaction. With a unique blend of qualitative + quantitative research, stakeholder alignment, and global UX maturity enablement, I help scale-ups and enterprises turn user behavior into product wins. 📊 Proven Impact: *204% increase in revenue by reducing friction in user flows and aligning messaging with user mental models *290% boost in engagement through iterative testing, heatmaps, and in-depth interviews *Successfully led UX transformation across 25+ squads, impacting 18M+ users globally 🌍 Who I Work With: Executing UX&UI research projects for SaaS, marketplaces, digital media, E-learning, EVs, among others. I help my clients better understand their users' motivations and pain points to uncover business opportunities and product optimizations aimed at improving activation, conversion, engagement, and retention. Product-led SaaS, medical, health, retail, marketplace, fintech, telco, edtech, telco, banking, insurance and CRM & B2B & B2C *Startup Consultancy-GTM, Branding, Product Strategy, Viral&Awareness Planning *Early-stage startups needing fast validation *Enterprise and business seeking UX Research democratization and internal playbooks *Acquisition&Growth teams needing CRO + behavioral UX insights 🔍 My Expertise Includes: *Mixed-method Research (IDIs, diary studies, usability, surveys, analytics) *Research Ops & Framework Building *Product-Market Fit Testing *Remote Research Systems & UX Academy Design *AI for UX: Rapid hypothesis validation, prompt crafting *Research-Backed Wireframes & Prototypes (Figma) *Team Empowerment: Onboarding PMs/devs to UX insights !!My Core Services!! - User interviews - Usability Testing - Usability Studies (moderated & unmoderated) - UX Testing - UX Audit - UX Research Testing - UI Testing - Surveys, Tree Testing, Card Sorting, Site Visit,User insights&Critical Findings for App& website, shops, stores and products - Persona Development - Customer Journey Mapping - CX Journey - GTM&BTL&ATL - UX Research Strategy & Planning - Design Thinking Double Diamond 🧪 Tools I Use: *Research & Testing: UserZoom, Maze, Usertesting.com, Optimal Workshop, Lookback, Userlytics,Lookback *Surveys & Analysis: Typeform, SurveyMonkey *Analytics: Google Analytics GA4, Adobe Analytics, Mixpanel, Smartlook, Hotjar, Semrush, Fullstory, Posthog and Contentsquare *Design: Figma, Figjam, Miro, Mural, Shopify,Webflow, Framer,Wordpress, WIX *Workflow: Jira, Confluence, Airtable, Clickup 🏆 Certifications & Highlights: 🥇 Nielsen Norman Group UX Research Certification (ID: 1076417) 🥇 UX Research – Interaction Design Foundation 🥇 AI-Powered UX Design | Design Thinking | Web3 & Blockchain Awareness 🥇 Turkey Customer Experience Awards - Best Measurement in CX -Gold Medal 🥇 Turkey Customer Experience Awards - Business Change and Transformation over 1000 Employees- Gold Medal 🧭 100+ research studies conducted | 50+ products launched | Global scale (Portugal, Greece, UK, Spain. Italy, Germany, China and Turkey) INDUSTRIES I've worked in (but not limited to): 🏆AI/ML 🏆Technology 🏆Diagnostics 🏆Digital Assistants 🏆Voice Assistants 🏆Troubleshooting 🏆Cybersecurity 🏆Threat Detection 🏆Chatbots 🏆Data Management 🏆Cloud 🏆Backup & Recovery 🏆E-commerce 🏆Virtual Reality 🏆Medical 🏆Emotions 🏆Healthcare 🏆Communications 🏆Wireless / Cellular 🏆Network (4G, 5G) 🏆C-Band 🏆Home Internet 🏆Education 🏆Finance 🏆Banking 🏆Cryptocurrency 🏆Trading 🏆Casinos/Gambling 🏆Social Media 🏆Advertising & PR 🏆Staffing & Recruitment 🏆Real Estate 🏆Short Term Rentals/Airbnbs 🏆Insurance 🏆Gig Economy 🏆Ride Sharing 🏆Car Rentals 🏆Automotive 🏆RV 🏆Aviation 🏆Golf Carts 🏆Billing 🏆Account Management 🏆Gaming 🏆Emotions 🏆Voiceover 🏆Productivity 🏆Entertainment 🏆Sports 🏆Golf 🏆Pet Industry 🏆Food & Beverage 🏆Hospitality 🏆Travel 🏆Fitness 🏆Retail 🏆Fashion 🏆Photography 🏆Adoption 🏆Dating & Relationships 🏆Smartphones 🏆Smartphone Cameras 🏆Wearable Devices 🏆Biometric Readers 🏆Facial Recognition 🏆Headsets 🏆Earbuds 🏆Laptops 🏆Desktops 🏆Touchpads 🏆Keyboards 🏆Portable Batteries 🏆Device Batteries 🏆Device Ports 🏆Charging Plugs 🏆Processors 🏆Smartphone Cases 🏆Laptop Bags 🏆Dolby Vision 🏆Interactive Whiteboard Devices Display Screens Product Packaging Accessibility 💬 What Clients Say: “Musa doesn’t just run research. He builds systems. Our product changed fundamentally after his insights.” “Excellent communication, strategic mindset, and execution power. We now base all roadmaps on user truth.”

My story is not about me, but about YOU. It only takes 8 hours, or 5 days, and you can turn the situation around and make a decision that is more in your favor. How does this sound? What I Can Help With • User interviews and qualitative research • User journey mapping • Concept and feature validation • Heuristic evaluation • Conversion and UX improvement recommendations • Prioritized UX issue reports • Remote moderated / unmoderated testing • Usability testing • User flows and wireframes • UX improvement proposals based on research findings • Prototype design and redesign • SaaS platform UX evaluation • Website usability testing How I Work Research and design supported by AI agent tools feature both classic and modern styles. Practicality. Distinctive personal characteristics. 🔖 Just сontact me here right now. 🚀 I will answer you ASAP!

I'm a UI/UX and Graphic Designer with experience creating user-centered digital products, engaging social media content, and high-converting visual assets for startups, businesses, and growing brands. Whether you need a modern web app interface, a mobile app design, social media creatives, or a complete brand visual system, I focus on delivering designs that are both functional and visually compelling. My background spans product design, social media management, and content creation, allowing me to bridge the gap between user experience, branding, and marketing. I create designs that not only look professional but also support real business goals. What I Can Help You With UI/UX Design for Web & Mobile Apps Website & Landing Page Design SaaS Dashboard & Admin Panel Design User Research & User Flow Design Wireframing & Interactive Prototyping Figma Design Systems & Component Libraries Mobile App UI Design Graphic Design & Marketing Materials Social Media Post & Carousel Design Canva Templates & Brand Kits Adobe Photoshop & Illustrator Design Presentation Design (PowerPoint, Canva & Google Slides) Marketing Creatives & Digital Assets Brand Visual Consistency Tools & Platforms Figma Adobe Photoshop Adobe Illustrator Canva Adobe XD PowerPoint Google Slides Why Clients Work With Me Clean, modern, and conversion-focused design User-centered design process with attention to detail Fast communication and reliable delivery Strong understanding of both product design and marketing Consistent, scalable design systems Collaborative and easy to work with If you're looking for someone who can combine UI/UX thinking with strong visual design and social media creativity, I'd be happy to help bring your ideas to life. Skills & Keywords: UI/UX Design, Product Design, Graphic Design, Figma, Adobe Photoshop, Adobe Illustrator, Canva, Social Media Design, Social Media Graphics, Web Design, Mobile App Design, Landing Page Design, Dashboard Design, SaaS Design, Wireframing, Prototyping, User Experience Design, User Interface Design, Design Systems, Branding, Visual Identity, Presentation Design, Marketing Design, Content Creation, Creative Design, UI Designer, UX Designer.

🏆 Top Rated Plus UIUX Designer 🧑‍💻 10+ years of experience as a UI&UX Designer 📦 800+ completed UIUX Design 💰 $200k+ earned | 5000+ hours on Upwork ✅ 100+ startups trusted me as their Lead UIUX Designer: 🌍 Trusted by startup founders and product teams 🕒 Highly responsive and available for collaboration I help founders, CTOs, startups, and product teams turn complex software into conversion-ready products, combining research-driven UX, polished UI, and AI-powered speed. I specialize in SaaS dashboard design, responsive web design, and Figma UI/UX, taking products from first MVP to a fully scaled design system. SIGNS IT'S TIME TO BRING ME IN 🔸 Your product looks outdated next to competitors 🔸 Users take too many steps to finish core tasks 🔸 Your SaaS dashboard has grown complex and overwhelming 🔸 Your UI keeps drifting because there's no design system 🔸 Analytics show drop-offs at specific screens or flows 🔸 You're launching an MVP or revamp and need senior craft, fast WHO I WORK WITH ✔️ SaaS & B2B/B2C startups building or scaling their product ✔️ Founders who need a fundable, launch-ready MVP ✔️ Product teams modernizing legacy or cluttered interfaces ✔️ Agencies needing a white-label senior design partner WHAT I DESIGN 🟢 SaaS Dashboard Design — complex data made simple, clear, and usable at scale 🟢 SaaS Product UI/UX — dashboards, admin panels, data-heavy app screens 🟢 Web Design — high-converting, responsive marketing sites & landing pages 🟢 Figma Design Systems — components, variables, auto-layout, documented & dev-ready 🟢 AI Product UX — interfaces for AI tools, chat, and agent workflows 🟢 Mobile App Design — iOS & Android with consistent cross-platform systems 🟢 MVP & Product Revamp — from wireframes to launch-ready UI HOW I WORK 1️⃣ Discovery & research — goals, users, competitors, KPIs 2️⃣ Information architecture & user flows 3️⃣ Wireframes → high-fidelity UI in Figma 4️⃣ Prototyping & usability testing 5️⃣ Final delivery — clean, documented, dev-ready Figma handoff Typical engagements run 4–10 weeks, scoped to your product's complexity. RECENT ENGAGEMENTS • MVP for a funded startup — Figma wireframes to launch-ready UI in ~6 weeks • SaaS dashboard redesign — cleaner reporting, fewer clicks, higher activation • Responsive marketing website — fast, conversion-focused, on-brand • Design system build — reusable library + tokens for consistent shipping AI-NATIVE WORKFLOW I use AI to move faster without cutting corners, accelerating research synthesis, content drafting, and iteration, so you get more design exploration in less time. I also design the UX for AI products: prompts, responses, agentic flows, and the trust patterns that make them genuinely usable. WHAT YOU GET 📦 High-fidelity Figma files + interactive prototypes 📦 A documented, dev-ready design system 📦 Research artifacts — journey maps, heuristic review, competitor analysis 📦 A clean handoff your engineers will actually enjoy INDUSTRIES Fintech · Healthcare & MedTech · Crypto & Web3 · EdTech · Real Estate & PropTech · Logistics · Insurance & LegalTech · E-commerce · Hospitality WHY CLIENTS HIRE ME ✅ Senior-level craft — 800+ products across 100+ startups ✅ Fast, predictable timelines with proactive updates ✅ Clean, reusable Figma files that engineers love ✅ Strategy + execution — I design for conversion, not just pixels ✅ 20+ lectures & webinars delivered to other UI/UX designers 🛠️ Tools: Figma, FigJam, Framer, Webflow, Adobe XD, Illustrator, Miro, Zeplin 📋 All communication and payments handled exclusively through Upwork, in full compliance with Upwork's Terms of Service. Revisions or a refund offered per Upwork policy if expectations aren't met. Happy to jump on a short call to scope your project. Let's build something users love. Keywords: UI/UX Designer, Web Designer, Figma Designer, SaaS Dashboard Design, SaaS Web Design, Product Designer, Design Systems, MVP Design, Mobile App Design, Landing Page Design, AI UX Design, Prototyping, Wireframing