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Hey, I’m Gabriela - a Top Rated Plus & Expert-Vetted Market Intelligence Consultant with 370+ completed projects and 3,000+ hours on Upwork, having worked with 250+ clients ranging from high-growth startups to Fortune 500 companies like Unilever, Nestlé, GSK, and Snap Inc., delivering investor-grade research and strategic insight that drives real business decisions. ⭐️ ⭐️ ⭐️ I specialize in feasibility studies, market intelligence, competitive analysis, and TAM/SAM/SOM modeling — turning complex data into clear, decision-ready strategy. My work supports M&A evaluations, market entry, growth strategy, and board-level reporting across the US, EU, and MENA. 🏆 Clients work with me because I go beyond data. I challenge assumptions, validate models, and translate research into commercial direction. 🏆 🏆 Core Areas of Expertise (and beyond): ⭐️ Market & Industry Intelligence ⭐️ Feasibility Studies & Commercial Validation ⭐️ Competitive & M&A Research ⭐️ TAM / SAM / SOM Modeling ⭐️ Growth & Market Entry Strategy ⭐️ Investor & Board-Ready Reporting ⭐️⭐️⭐️ and much more customized research & analysis needs I take pride in being reliable, analytical, and easy to work with. If you need sharp insights tailored to your goals, I’d love to hear more about your project.

I am an MBA-trained (Kelley School of Business, Indiana University) strategist with 10+ years of experience, offering premium consulting services at an introductory rate to build my Upwork profile. ​While I typically consult for large enterprises and pharmaceutical firms, I am opening my schedule to help startups, small businesses, and solopreneurs get organized and execute their plans. You get the same level of rigor I provide to Fortune 500 clients, but for a fraction of the cost as I establish my reputation here. ​How I can help you: - ​Business Planning: Drafting solid business plans, pitch decks, and roadmaps. - ​Market Research: Competitor analysis, SWOT analysis, and industry trends (recent work: SWOT for a local food truck launch). - ​Financial Strategy: Modeling, pricing strategy, and budget forecasting. ​- Ad-Hoc Strategy: Acting as a sounding board or "Chief of Staff" to help you solve operational bottlenecks. ​I am US-based (Eastern Time), responsive, and ready to hit the ground running. If you are ready to professionalize your strategy or prepare for a fundraise, click 'Invite to Job' to schedule a brief introduction.

🚀 Marketing & Brand Strategy Expert | Fractional CMO | Top 1% Upwork Freelancer 🌟 Top 1% Expert-Vetted Freelancer | PhD in Marketing, Analytics & Strategy | 100% Success Rate🌟 Specialist in healthcare, B2B & premium DTC 💡 About Me:Fractional CMO and senior marketing strategist with 25+ years of experience and a PhD in Marketing, specializing in analytics, statistics, consumer behavior, brand strategy, go-to-market planning, and Marketing Mix Modeling (MMM). I help companies make smarter marketing decisions through Marketing Mix Modeling (MMM), rigorous analytics, and senior-level fractional CMO leadership — combining executive strategy with the kind of data discipline most marketing consultants cannot offer. My work combines executive-level strategy with rigorous analysis. I do not just recommend tactics. I help clients determine what is working, what is not, where the next dollar should go, and how to build a more scalable and accountable marketing system. 📊 My strengths include marketing strategy, brand positioning, market research, customer insight, conversion analysis, go-to-market planning, and Marketing Mix Modeling (MMM). I am especially strong when a company has meaningful potential but needs clearer direction, stronger prioritization, tighter execution, or more analytical decision-making. Over the course of 25+ years, I have worked across healthcare, B2B, premium DTC, and complex growth environments where messaging, performance, customer insight, and budget allocation all need to work together. Clients bring me in when they need senior-level strategic thinking backed by real data, not guesswork. What I Help Clients Do 🚀 Fractional CMO Leadership Strategic direction, growth planning, team oversight, channel prioritization, and executive-level decision support 📈 Marketing Strategy & Go-to-Market Planning Growth strategy, launch planning, audience targeting, competitive positioning, and full-funnel planning 🧠 Brand Positioning & Messaging Clearer differentiation, stronger messaging, sharper offers, and more effective brand architecture 📊 Analytics, MMM & Marketing Efficiency Marketing Mix Modeling, media mix attribution, KPI development, budget allocation, forecasting, performance analysis, and decision support 🔍 Market Research & Customer Insight Segmentation, customer interviews, competitive analysis, survey design, and insight development 💰 Paid Media Oversight & Funnel Improvement Channel strategy, conversion analysis, ad performance review, and identifying where spend is being wasted Selected Accomplishments 🏆 Analytics & Performance Built MMM frameworks that reduced ad spend by 35% while maintaining or improving revenue performance Improved ROI by 96%+ through tighter funnel analysis, better conversion tracking, and stronger message-market fit Lowered cost-per-sale by 10x and reduced spend-per-unit by 300% through performance-based campaign restructuring Managed high-7-figure ad budgets across Google, Meta, Amazon, and LinkedIn with measurable efficiency gains Built MMM and predictive forecasting models to optimize budget allocation and eliminate wasted spend across multi-channel programs 🏆 Strategy & Positioning Developed brand positioning and messaging strategies that improved conversion, clarity, and differentiation Led go-to-market planning and rebranding for businesses at inflection points, resulting in measurable gains in engagement and acquisition efficiency Built audience segmentation models that reduced CPA and improved targeting precision across paid channels Designed competitive positioning frameworks that sharpened market entry and accelerated growth 🏆 Executive-Level Marketing Leadership Served as a strategic marketing leader for healthcare, B2B, & premium consumer brands Helped founders and leadership teams prioritize the right channels, investments, and growth opportunities Brought analytical rigor to decisions that were previously based on assumptions or fragmented reporting Why Clients Hire Me 🔥 25+ years of marketing experience across strategy, analytics, positioning, and growth 🔥 PhD-level expertise in marketing, statistics, and consumer behavior 🔥 Senior-level fractional CMO leadership, not just tactical execution 🔥 Deep specialization in MMM, media mix attribution, and data-driven budget optimization 🔥 Strong ability to connect brand, performance, analytics, and customer insight into one clear growth plan Tools & Platforms: GA4 · Google Ads · Meta Ads · LinkedIn Ads · Amazon Seller Central · Tableau · Looker · SPSS · HubSpot · Salesforce · Mailchimp · MMM Good Fit: Healthcare, B2B, premium DTC, funded startups, and established companies that want senior-level strategic marketing leadership with real analytical depth. Not a Fit: Paid survey projects, unfunded startups, or speculative industries. 📩 Need a fractional CMO with 25+ years of experience, a PhD in Marketing, and deep strength in MMM, attribution, analytics, & positioning? Let's talk.

I’m a U.S. Licensed Architect and the Founder & Principal Architect of Reynolds Architecture LLC. With over a decade of experience, I turn ideas into fully realized designs — from permit-ready architectural drawings to high-end 3D visuals, physical prototypes, and AI-powered digital platforms. I specialize in bridging architecture, advanced 3D modeling, 3D printing, and emerging AI technologies to create smarter, faster, and more scalable solutions for clients. Whether you need: • Detailed architectural models • Permit-ready drawing sets • High-quality 3D renderings • Custom product or character modeling • AI-enhanced design workflows • A full 3D printing solution • A modern web-based platform I bring both technical depth and strategic thinking to every project. What Sets Me Apart Unlike most freelancers, I combine: Professional architectural licensure (U.S.) Real-world construction knowledge Advanced 3D modeling expertise In-house 3D printing capabilities (FDM & Resin) AI integration and automation experience Full-stack web development skills You’re not hiring just a renderer or drafter — you’re working directly with a firm principal who understands how projects get designed, permitted, built, and scaled. Core Expertise Architecture & Design Residential, renovations, and custom homes Permit-ready construction documents Concept through construction documentation Zoning & feasibility analysis Software: Rhino, Chief Architect, AutoCAD, SketchUp, ZBrush, Lumion 3D Modeling & Visualization Architectural visualization Product modeling Character modeling Detailed presentation graphics 3D Printing & Prototyping FDM & Resin printing (in-house) Print optimization & custom G-code Prototype refinement & post-processing AI Integration & Custom Platforms I’ve developed proprietary AI tools for the design and construction industry, including: A building code review system that helps architects identify compliance issues before submission An AI-driven rendering platform that transforms sketches and drawings into high-quality visualizations I actively build AI pipelines for: Generative 3D & imagery Prompt engineering Workflow automation Scalable web applications Hourly Rate: $50/hr Flat-rate pricing available for defined scopes.

I have a history of high success in both the corporate and startup worlds: - Founded Hiperwall, grew it into a global multi-million-dollar business without investors - Managed Zetera global sales, marketing and manufacturing, helped raise over $20M - Part of the 4 person team that launched the Westinghouse line of LCD televisions - Oversaw a corporate turn-around at Premier mounts, restoring profitability and growth - Grew Canon computer sales by over 20% while increasing gross margin by 13% - Increased Compaq notebook sales by 50% to $500M annually in less than 1 year - Received a Silver Anvil from the Public Relations Society of America, their highest award I began my career as a software engineer, working for large enterprises like McDonnell Douglass and Xerox, as well as startup Dayflo, named software company of the year by PC Magazine. Over time, I transitioned to a technical marketing role, then through product management, brand management, strategic planning and eventually into general management. In 2000 I shifted my focus to the world of hi-tech startups. Since that time, I have worked exclusively for emerging companies as a consultant, employee, advisor, board member or founder. I am an adjunct college professor, teaching start-up skills to would-be entrepreneurs. I hold multiple granted patents, with additional patents pending, and am a published author whose work has appeared in preeminent publications such as PC Magazine, U.S. News & World Report, PC Computing and Digital Signage Magazine.

⚠️ 𝐈𝐟 𝐲𝐨𝐮 𝐡𝐚𝐭𝐞 𝐦𝐚𝐤𝐢𝐧𝐠 𝐦𝐨𝐧𝐞𝐲, 𝐝𝐨𝐧'𝐭 𝐜𝐥𝐢𝐜𝐤 𝐨𝐧 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞. Most community builders will set up your platform and disappear. I stay until it works. I know that's a bold claim. But ask Claire, a digital product creator who came to me with a beautiful platform that wasn't converting. Members were joining and going quiet. Her courses sat untouched. She was doing everything right on paper, but the community wasn't alive. We didn't just fix the setup. We rebuilt the entire member experience from the ground up, the onboarding journey, the engagement architecture, the automation flows, the monetization structure. Everything designed around one question: what makes a member stay, participate, and buy again? Claire is still working with me today. That's the result I care about most, not just a clean launch, but a community that keeps working long after we're done. What I actually do Most freelancers think in tasks. I think in systems. When I look at your community, I'm not asking what needs to be built? I'm asking: Where will new members get confused and drop off? What should be automated so you stop being the bottleneck? How is this community going to generate consistent, predictable revenue? What does the member experience feel like on day 1, day 7, and day 30? That's community architecture. And it's the difference between a platform that looks good and one that actually grows your business. Platforms I specialize in 🟡 Skool — setup, gamification, course systems, automation 🔵 Circle.so — spaces, workflows, onboarding, high-engagement design 🟣 Mighty Networks — full ecosystem builds, membership tiers, course integration ⚙️ GoHighLevel + Zapier — automation, CRM, email sequences, payment flows 🌸 HoneyBook — client portal setup, pipeline management, automations, payment plans & invoicing What I build for you Community Architecture & Strategy ✔ Full platform setup tailored to your audience and goals ✔ Member onboarding journeys that activate people from day one ✔ Space and module structure that's intuitive to navigate ✔ Engagement systems that keep members active — not lurking ✔ Membership tiers, access levels, and monetization design Automation & Integrations ✔ GoHighLevel CRM and workflow automation ✔ Zapier integrations between your tools ✔ Email sequences and member lifecycle flows ✔ Payment setup and subscription management ✔ Lead → member → paying client pipeline ✔ HoneyBook client workflows, scheduler sync, and branded templates Growth & Retention ✔ Community audits find exactly where you're losing members ✔ Platform migrations without losing momentum ✔ Cohort-based course systems ✔ Re-engagement strategies for ghost-town communities ✔ SOPs and team training so your community scales without you Who I work best with You're the right fit if you are: 🚀 Launching a new community and want it built properly the first time 🔄 Rebuilding a platform that never gained traction 📉 Watching your members join and vanish without engaging 💸 Ready to turn your community into a real revenue stream 😤 Tired of freelancers who deliver a setup and never think strategically What working with me feels like My clients don't just get a finished platform. They get a thought partner who shows up proactively, flags problems before they happen, and treats their community like a business asset, not a checklist item. Fast turnaround. Clear communication. Strategic thinking built into every decision. And if something isn't working? I don't wait to be asked. I tell you. Let's build something that actually works Send me a message and tell me three things: 1️⃣ Which platform you're on or considering 2️⃣ Where you feel stuck right now 3️⃣ What success looks like for your community in 90 days I'll map out the smartest path forward, before we even discuss a contract. Or simply invite me to your job post and I'll respond within 10 minutes. HoneyBook, HoneyBook Setup, HoneyBook Specialist, HoneyBook Expert, HoneyBook Automation, HoneyBook Workflows, HoneyBook Templates, HoneyBook Client Portal, HoneyBook Pipeline, HoneyBook CRM, HoneyBook Invoicing, HoneyBook Payment Plans, HoneyBook Scheduler, HoneyBook Integration, HoneyBook Onboarding, Skool, Circle.so, Mighty Networks, TalentLMS, Skool Setup, Circle.so Setup, Mighty Networks Setup, TalentLMS Setup, Community Builder, Membership Site Expert, Online Course Setup, Automation Specialist, Online Community Manager, Membership Funnel, Online Course Platform, Kajabi, ThriveThemes, LearnWorlds, Podia, Teachable, Thinkific, Online community manager, Wix Members, Email Workflow, CRM Integration, Member Onboarding, Engagement Automation, Subscription Website, Paid Community Setup, Cohort-Based Courses, Community Strategy, Membership Growth, Course Integration, Creator Economy, Digital Academy Builder, Online Learning Platform, Online Business Consultant, Community Architect, Learning Hub Creator, Digital Community Growth, Instagram, FB Groups, Reddit