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Senior Meta Ads media buyer for supplement & CPG brands on Shopify. 40+ DTC brands, $29M+ in Facebook Ads managed. Payback-first scaling. Top Rated Plus. Most Meta Ads freelancers start with your ad account. I start with your subscriber churn rate. Here's why that matters. In supplements and subscription CPG, churn determines LTV, LTV determines CAC payback window, and payback window is what actually tells you how much you're allowed to pay for a customer. Until you know that number, every ROAS target is a guess and every "scale" decision is a coin flip. Over 6 years and 40+ DTC brands, I've built a battle-tested framework I call Payback-First Scaling. It starts from your real unit economics, not your ad account and uses live MTD pacing to scale daily without inflating CAC. Most media buyers can't start here because they don't come from the P&L. That's the gap I fill. Recent supplement & CPG results: ⚡️ Pet supplement DTC brand: $0 → $10M in profitable revenue in year one ⚡️ Beverage brand: $1M → $10M+/year, CAC down 40%, scaled against MER targets, not ROAS ⚡️ CPG snack brand: $10K → $100K+/month in Meta Ads spend in 90 days, CAC flat Meta Ads & Paid Social services: • Meta Ads strategy & media buying (Facebook Ads, Instagram Ads) • Shopify DTC growth marketing and paid social scaling • Full-funnel campaign structure (TOF / MOF / BOF) • CAC and MER target modeling from LTV and payback data • MTD pacing sheets and daily scaling against revenue targets • Audience strategy: broad targeting, lookalike audiences, retargeting, custom audiences • Offer and ad testing frameworks • Live reporting on pacing, CAC, MER, contribution margin • Meta Pixel, Conversions API (CAPI), server-side tracking setup On creative: I don't do creative production or concepting. I work alongside your existing creative team (or can recommend specialists) and handle the briefing, testing framework, and performance feedback loop, so creative decisions are driven by data, not guesses. Best fit clients: Established DTC and CPG brands with proven product-market fit, especially supplements, functional beverage, and subscription-driven CPG. $100K–$1M+/year in revenue, spending $10K–$50K/month on Meta Ads. Founders who want a senior media buyer who reads their P&L before their ad account, and who already have (or are ready to invest in) a creative resource. Not a fit for: pre-PMF brands, one-off purchase products with no LTV data, brands without any creative resource, or founders looking for the cheapest media buyer on Upwork. Categories I specialize in: Supplements (pet and human), functional beverage, snacks & food, skincare, DTC and CPG. Tools & platforms: Meta Ads Manager, Facebook Business Manager, Shopify, Triple Whale, Northbeam, Motion, Google Analytics 4, Klaviyo, TikTok Ads Manager, Conversions API. 6+ years experience. Top Rated Plus. 40+ DTC brands. $29M+ in Meta Ads spend managed. ✉️ Send me a message with your brand, current monthly Meta Ads spend, and your biggest growth bottleneck right now. If it's a fit, we'll set up a call.

Former Facebook (Meta) Lead Generation Specialist. 1,000,000+ leads generated across 14+ years and $1B+ in career Meta ad spend. I also serve as sales, marketing and digital marketing advisor to one of North America’s largest tourist attractions. Expert-Vetted and Top Rated Plus — among the top 0.5% of Upwork talent If your Facebook advertising has become expensive, unpredictable or opaque, that’s the problem I’ve spent the past 14+ years solving—first working on complex, high-budget Facebook lead generation accounts, and now as an independent Meta lead generation specialist with more than 1,000 campaigns delivered across high-value industries. A recent engagement, so you can judge the standard: I took over an account stuck at ~$12K/day with a $36–40 cost per lead. I halved the CPL while scaling to ~$55K/day and ~2,700 leads per day — delivering a 25,000-lead requirement in 10 days against a 40-day target. Roughly $200K saved in the first 10 days; seven figures across the engagement. That's what senior judgment looks like in numbers. Why established businesses hire me over other Meta specialists Most Meta advertising problems aren't advertising problems. They're commercial problems wearing an advertising costume — wrong offer, wrong qualification logic, wrong measurement. Anyone can switch ads on. My job is diagnosis first: finding the misalignment between message, targeting, creative and qualification that quietly burns budget, then building a Meta lead generation system around what your business actually needs to sell. My earlier career includes Virgin, Coca-Cola, Ford, Ferrari, Aston Martin and British Airways, alongside hundreds of established mid-market businesses. I'm a British senior consultant, Top Rated Plus, and Meta lead generation is my full-time profession — not one service among many. Results, specifically - Wealth management: cost per lead reduced from $75 to $35 while lead quality improved — 260+ monthly leads with $500K+ in assets - Business lending: 30% lead-to-submission, 69% submission-to-offer, 34% offer-to-funded - Scale: accounts grown from $2K/day to $100K/day with cost-per-lead discipline maintained - Stability: six-figure daily spend managed with full compliance and control What working with me looks like - Every engagement starts with a strategic audit — I diagnose before I spend - Structured onboarding: access, tracking and baselines agreed before launch - Regular reporting against commercial outcomes, not platform metrics - Direct communication with the decision-maker — no account-manager layer - Built for long-term partnership; my best client relationships run in years, not months Who this works for Established businesses with real operations — teams, revenue, and a product that already sells. If you want structured scale and qualified demand rather than vanity metrics, we'll work well together. If you're testing an early-stage idea, I'm the wrong hire, and I'll tell you so. Scope Meta (Facebook and Instagram) lead generation only. Account architecture and customer acquisition strategy. Messaging aligned to buyer intent. Creative direction and testing frameworks — I brief creatives, I don't design. Lead qualification architecture. Tracking tied to commercial outcomes, not dashboard theatre. Background I grew up inside an entrepreneurial family whose business scaled and sold for over $20M, then spent two decades in serious business and marketing education before joining Facebook to work on high-budget accounts. That combination — commercial grounding plus platform-level execution — is why my work starts with your business economics and ends with Meta advertising, rather than the other way round. You're paying for experience and correct execution, not hours. If you want a senior Meta lead generation specialist building reliable, qualified demand while protecting your budget — send me a message.

Struggling with high ad spend and low ROI? I help businesses turn Google Ads into predictable profit through smart campaign structure, intent-based targeting, and continuous optimization. My core focus is Google Ads (Search, Shopping & Performance Max) — lowering CPA, increasing ROAS, and scaling what actually converts. I also support Meta and TikTok Shop where they add incremental growth. What I Specialize In Google Ads (Primary Focus) • Search & Shopping (high-intent traffic) • Performance Max with full funnel control • Lead generation & e-commerce scaling Meta & TikTok (Supporting Channels) • Retargeting & lookalikes • TikTok Shop setup & scaling • Product-focused and UGC-style creatives Tracking & Optimization • GA4 & Google Tag Manager • Accurate conversion tracking • Ongoing A/B testing & budget scaling Proven Results • €300K spend → €1.9M sales (6.4x ROAS) • $361K spend → $840K revenue • B2C services: +31% sales, +37% customers I don’t just run ads, I optimize the entire funnel so every click has the highest chance to convert. If you want Google Ads that actually scale, let’s connect.

Top 10% UpWork Freelancer Hard working, always available on Skype, Phone or email, 15 years SEO/SEM experience, working for online/offline ad agencies and direct with clients from USA and Canada. As a PPC Specialist I am responsible for planning, executing, and optimizing pay-per-click (PPC) campaigns across various platforms, including Google Ads and Microsoft Ads which are driving targeted traffic to the client website and increasing conversion rates while maintaining a high return on investment (ROI). I have a solid background in digital marketing and proven track records of successful PPC campaign management. My Key Responsibilities: Campaign Planning and Management: Develop and manage comprehensive PPC campaigns that align with our company’s branding and marketing goals. Budget Optimization: Allocate and optimize ad spending to achieve maximum ROI, adjusting strategies based on campaign performance and market trends. Performance Analysis: Monitor and analyze PPC campaigns using analytics tools to ensure campaigns are reaching their target audience and meeting KPIs. Market Research: Conduct thorough market research and competitor analysis to stay ahead of industry trends and make informed decisions. My Skills: Platform Proficiency: Expert knowledge of Google Ads, Microsoft Ads, and Ad management systems (for ex. Adroll) Analytical Abilities: Strong analytical skills, with the ability to interpret data and make data-driven decisions to optimize campaign performance. Experience with E-commerce: Expert knowledge in managing PPC campaigns for shopping, optimization Google merchant feeds, setting up tracking codes for Shopify and other shopping platforms. Communication Skills: Excellent communication abilities to clearly convey campaign changes and results to team members and stakeholders. Available almost 24/7 Detail oriented Work as a freelancer only Keeping up-to-date in SEM and e-commerce

Top-Rated & Certified PPC PRO 📈. More than 10 years of experience in the field of digital marketing (7 years of constant work with Google Ads). Worked as a PPC Team Lead and managed 5 specialists (coaching/control/education). A visitor of official Google Events for Professionals only. I am devoted to Performance and know how to compose a profitable advertising ecosystem using the most popular sources (Google Ads, Facebook Ads, LinkedIn). I am for long-term partners that we can build very strong cooperation. P.S. Yes, I am in Ukraine now 💙💛 , but in a war-free region, so you shouldn't worry about my availability and the war doesn't influence my expertise (even opposite). Strong advantages: 1) detail oriented (go deeper into details to find some either growth or optimization points) 2) can help you at building plans to improve your business performance (improve the product, conversion rate, etc.) 3) report on more than just 'data table screenshots' (prepare Google Data Studio Real-Time Dashboard) 4) fluent English, no problems with 1:1 calls (can communicate with the clients *for agencies) 5) implement Best Practices and Advanced Skills in Google Ads (maybe also in Facebook & LinkedIn) that proved good performance (from my 10 years experience dealing with other clients) 6) understand all the complex features and functionality, optimization strategies, and much more to deliver reasonable CPL Handle all aspects of Google Ads campaigns: ✅ Keyword Research, Campaign Planning, Competitive Research ✅ Campaign Setup, Ad Creation/Copywriting, Targeting Strategy ✅ Optimization and Reporting (detailed reports – not table screenshots) Additional Skills ✅ Facebook Ads ✅ LinkedIn Ads ✅ Google Analytics Skills (Conversion tracking, goals, paths/flows, etc.) ✅ Full Google Certification Status Max Monthly Budget Experience 💵 100 000 USD (B2B) 💵 250 000USD (B2C) Overall Career Budget 💵 < 1 000 000 USD Steps in our Cooperation: 1) discuss your business goals; 2) prepare Digital Performance Marketing Plan (TOFU, MOFU, BOFU) & the channels to use (Google Ads, Facebook Ads, Linkedin); 3) discuss the plan and approve it; 4) starting implementing the plan; 5) first results and day-to-day optimization. Industries I have experience in: Lead Generation in B2C 🏠 Real Estate (buy/sell/rent) 🚗Car Dealers (buy/sell/rent) 🚗 Auto Parts (buy/sell) 📙Language Schools (lead gen) Lead Generation in B2B ✅SaaS Businesses (frameworks, platforms, technologies) ✅Software Products (enterprise & corporate) ✅CyberSecurity (all-in-one solutions for enterprises and smb etc.) ✅Banking (credit cards, etc) Consulting in: ✅ decreasing CPL ✅ improving Lead Quality ✅ optimizing QS ✅ improving the Ads ✅ improving CR for Landing Pages ✅ creating performance strategy.

🚀 Building Integrated Marketing Systems That Drive Predictable Profit, Not Just Traffic If you are looking for someone to just "set up campaigns" or write random keywords for SEO, I am NOT your guy. I help E-commerce, B2B, SaaS, and Lead Generation businesses scale by building an omnichannel marketing engine. By combining the immediate power of Paid Media (Google & Meta Ads) with the long-term compounding compounding effect of SEO and Conversion Rate Optimization (CRO), I ensure your business dominates both paid and organic search. As a Google Premier Partner & Meta Business Partner (top 3% globally) with 9+ years of experience and $400,000+ in monthly ad spend under management, I focus strictly on bottom-line profitability (POAS, MER, and LTV). --- How I Scale Your Business (The Omnichannel Approach): - PPC + SEO Synergy:I use high-converting paid search data to fuel your SEO strategy, and leverage organic traffic insights to lower your Meta/Google CPA. - Data Mastery & Tracking: Full GA4, GTM, and Server-Side Tracking setup to ensure flawless attribution in the post-cookie era. - Conversion-Driven SEO: No vanity metrics. I optimize for search intent, technical health, and high-quality backlinks that bring buyers, not just readers. - Creative Strategy: I analyze hooks, CTR, and landing page drop-offs to constantly optimize the entire marketing funnel. --- Real Numbers & Proven Results: - E-commerce Clothing Store: +$27K revenue growth in the first month, ROMI 1351% (Paid + Organic). - Healthy Food Brand: Scaled from $0 to $13K monthly revenue via PMax and local SEO optimization. - Sourdough Brand: From $0 to $10K/month in 90 days, ROMI 184%. - B2B / Local Lead Gen: 350 high-quality trial lesson leads at just $2.39 each. - Polaclub: 2004% ROAS achieved through advanced tracking and omnichannel scaling. --- Core Expertise & Tech Stack: - Paid Traffic: Google Ads (PMax, Search, Shopping, YouTube), Meta Ads (Facebook & Instagram). - Search Engine Optimization (SEO): Technical Audits, Keyword Strategy, On-Page/Off-Page Optimization, Semantic Core Building. - Analytics & CRO: GA4, Google Tag Manager (Server-Side), Looker Studio, Hotjar. --- 🎯 READY TO GROW YOUR REVENUE? Click "Message" or "Invite" to book a brief discovery call. Note: For qualified businesses, I provide a complimentary 15-minute Omnichannel Audit & Traffic Forecast before we start.