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HR and People teams are drowning in spreadsheets while making million-dollar workforce decisions blind. I build the Power BI dashboards and automated ETL pipelines that give HR leaders real-time visibility into attrition, headcount, payroll, talent acquisition, and workforce planning, so decisions get made on data, not gut feel. Currently serving as Expert People Analytics Data Scientist at Jazz (Pakistan's largest telecom), where I've built 10+ enterprise HR dashboards and automated ETL pipelines connecting Workable ATS, Redshift, and SQL Server, saving 15 hours/week of manual effort and improving dashboard refresh performance by 40%. While people analytics is my core focus, the same skill set carries directly into finance, sales, and operations reporting. I've built executive BI dashboards and ETL pipelines for marketing, accounts receivable, and NGO program tracking as well, so if your need is a Power BI build outside HR, that's equally within scope. WHAT I BUILD FOR HR & BUSINESS TEAMS Attrition & Turnover Dashboards: predictive models, cohort analysis, exit analytics Talent Acquisition Analytics: pipeline tracking, time-to-hire, source effectiveness Headcount & Workforce Planning: grade distribution, age/tenure, payroll analysis ETL Pipelines: automated ingestion from ATS, HRIS, CRM, and cloud sources Executive BI Dashboards: KPI scorecards, financial reporting, C-suite views Full-Stack Integration: SQL Server, Azure, Redshift, BigQuery, Snowflake PROVEN RESULTS 15 hrs/week saved, ETL pipeline automation at enterprise telecom (1,000+ employees) 40% faster refresh, DAX and data model optimization across 10+ HR dashboards 80% reduction in manual reporting, SQL workflow automation for marketing analytics 20% retention improvement, cohort analysis and customer segmentation 15% ROI increase, Power BI and Python campaign performance dashboards TECH STACK BI & Visualization: Power BI, DAX, Power Query, Looker Studio, Tableau Data Engineering: SQL Server, Azure Data Factory, Redshift, BigQuery, Snowflake Languages: Python (Pandas, NumPy, Scikit-learn), SQL, M Analytics: Predictive attrition modeling, time series forecasting, cohort analysis Integrations: REST APIs, Workable ATS, PracticePanther, LeadDocket, workable Redshift WHY CLIENTS CHOOSE ME I don't just build dashboards, I build the data infrastructure behind them. Most freelancers hand you a pretty report. I give you a system that stays accurate, updates automatically, and scales with your organization. MS Data Science | Top Rated | 100% Job Success | 1,800+ Upwork hours Ready to turn your workforce data into a strategic advantage? Let's talk.

📊 Data Analyst | Power BI | Excel Automation | Dashboard Development | Business Intelligence I am a Data Analyst with 10+ years of experience helping businesses transform raw data into actionable insights. I specialize in automating reports, building interactive dashboards, optimizing workflows, and creating data-driven solutions that improve decision-making and operational efficiency. I have worked with clients across healthcare, transportation, logistics, manufacturing, finance, and e-commerce, delivering reporting systems that save time, increase accuracy, and provide meaningful business insights. My expertise includes data cleaning, transformation, visualization, process automation, KPI tracking, and business intelligence reporting. I am highly detail-oriented, analytical, and committed to delivering reliable, high-quality results. 💼 Core Expertise ✅ Data Analysis & Reporting ✅ Dashboard Development (Power BI, Excel, Looker Studio) ✅ KPI & Performance Tracking ✅ Power Query & Data Transformation ✅ Process Automation & Workflow Optimization ✅ Business Intelligence & Data Visualization ✅ Forecasting & Trend Analysis ✅ Data Cleaning & Validation ✅ Excel VBA & Automation ✅ SharePoint, Power Apps & Power Automate ✅ Google Sheets Automation ✅ Stakeholder Reporting & Executive Dashboards ✅ Project Tracking & Operational Reporting 🛠 Technical Skills ✅ Microsoft Excel (Advanced Formulas, Pivot Tables, Power Query, Power Pivot, VBA) ✅ Power BI (DAX, Data Modeling, Interactive Dashboards) ✅ Google Sheets & Google Workspace ✅ Power Apps & Power Automate ✅ SharePoint Lists & Data Integration ✅ SQL (Data Extraction & Queries) ✅ Looker Studio ✅ Microsoft Office 365 ✅ Data Visualization & Storytelling ✅ Process Improvement & Automation 🎯 What I Can Help With • Automated Excel & Google Sheets Solutions • Power BI Dashboard Development • KPI & Performance Reporting • Data Cleaning and Transformation • Workflow Automation • Executive & Client-Facing Reports • Operational and Financial Reporting • Business Process Optimization I am currently seeking long-term and full-time opportunities where I can contribute my analytical expertise, automation skills, and business intelligence experience to help organizations make smarter, data-driven decisions.

✅ EXPERT-VETTED — TOP 1% of Freelancers on Upwork ✅ Hi, I’m Nichole McKinney — a Power Platform + analytics expert and the owner of two companies: BI Consulting Services (business intelligence + data solutions) and Evolve Digital Marketing (Evolve) (full-service digital marketing). That means you’re not just hiring someone who can build dashboards — you’re hiring a partner who can connect: Data → Automation → Dashboards → Insights → Growth I bring 10+ years of hands-on experience specializing in Microsoft’s Power Platform: Power BI, Power Automate, Power Apps, and Power Pages. I help organizations reduce manual work, improve reporting accuracy, and build decision-ready analytics that leaders can trust. And when the need is growth-focused, my team at Evolve Digital Marketing supports clients with SEO, paid media strategy, creative, and marketing analytics — making sure performance is measurable and tied to outcomes. 🎯 Why Choose Me? ✨ Expert-Vetted (Top 1%): Recognized for elite delivery quality and expertise. ✨ Owner + Operator: I lead strategy and execution — and can scale support through my teams when needed. ✨ BI + Marketing Performance: I don’t just report metrics — I help you identify what’s driving results, what’s broken, and what to fix next. ✨ Clear Communication: Transparent scope, clean milestones, consistent updates, and strong documentation. ✅ What I Help You Achieve (Outcomes Clients Hire Me For) Build a reliable single source of truth for reporting across finance, operations, sales, and marketing Replace manual spreadsheets with automated data refresh, validation, and reporting Deliver executive dashboards that clearly highlight KPIs, trends, and performance drivers Implement forecasting, trending, variance analysis, cohort analysis, and KPI scorecards Improve trust and adoption with clean data modeling, performance tuning, and governance Deploy secure, scalable reporting using row-level security (RLS) and role-based views Tie marketing spend to results with GA4 dashboards, funnel reporting, and attribution-ready structures Improve growth outcomes through SEO optimization, conversion improvements, and paid media efficiency What you’ll receive: clear KPI definitions, a scalable reporting/data model, dashboards and/or automations, and documentation so your team can run it confidently. 📈 Services & Expertise ✅ Business Intelligence (BI Consulting Services) Power BI Executive dashboards, KPI scorecards, operational reporting Data modeling, semantic models, performance tuning Security/RLS, drilldowns, scalable report design DAX measures, Power Query transformations, reporting standards Power Automate Workflow automation, approvals, alerts, integrations Rule-based processes across Microsoft + third-party tools Notifications, scheduled jobs, and operational “exception handling” workflows Power Apps / Power Pages Custom apps, internal tools, secure portals Role-based experiences, streamlined data capture, process modernization Intake forms, request/approval apps, operational trackers, portal experiences Data + Engineering SQL, ETL, APIs, Power Query, Python, SSIS Dataverse and Azure/Fabric patterns when required Data quality checks, refresh monitoring, and scalable table design ✅ Digital Marketing + Analytics (Evolve Digital Marketing) SEO + Content Strategy Technical SEO guidance, on-page optimization, local SEO, content planning Keyword strategy aligned to services, locations, and conversion intent Site structure + content improvements that support ranking and lead generation Paid Media Strategy Google Ads strategy, campaign structure, landing page alignment, optimization Budget planning, targeting strategy, measurement setup, performance iteration Marketing Analytics GA4 reporting, funnel visibility, campaign dashboards “Spend → leads → pipeline → revenue” reporting when CRM data is available Clear reporting that answers: What’s working? What’s wasting budget? What should we do next? Creative + Campaign Strategy Brand-aligned messaging, multi-channel campaign planning, performance-driven execution Strategy + reporting loops so decisions are backed by measurable outcomes ⭐ Client Reviews ⭐⭐⭐⭐⭐ “Timely, effective, and very personable. 10/10 would recommend for any Power BI needs.” ⭐⭐⭐⭐⭐ “Prepared a roadmap… simplified onboarding with Power Automate… huge difference.” ⭐⭐⭐⭐⭐ “Stepped in, communicated effectively, solved issues creatively, completed work with impressive speed.” 🌟 Let’s Connect If you want dashboards and automation that are scalable and reliable — or digital marketing that’s measurable and performance-driven — message me. I offer a free 30-minute consultation to understand your goals and recommend next steps. Keywords: Power BI, Power Platform, Power Automate, Power Apps, Microsoft Fabric, Power Pages, KPI dashboards, executive reporting, data modeling, DAX, SQL, ETL, API integration, Microsoft Fabric, GA4, SEO, Google Ads

𝙎𝙩𝙧𝙪𝙜𝙜𝙡𝙞𝙣𝙜 𝙩𝙤 𝙢𝙖𝙠𝙚 𝙮𝙤𝙪𝙧 𝙙𝙖𝙩𝙖 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙬𝙤𝙧𝙠 𝙛𝙤𝙧 𝙮𝙤𝙪? 🏆 Top Rated · 102+ Projects · 100% Job Success Score 📊 14+ Years in Data Analysis, BI & Process Automation 💰 $3.1M+ in Cost Savings Delivered Through Analytics 𝗟𝗲𝘁'𝘀 𝘁𝘂𝗿𝗻 𝘆𝗼𝘂𝗿 𝗿𝗮𝘄 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗰𝗹𝗲𝗮𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀. 👇 🎯 𝗗𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝘀𝗼𝘂𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿? ☑ Your spreadsheet works — but you'd be embarrassed to show it to a client or your boss ☑ You copy and paste the same numbers into the same report every single week ☑ Your data is scattered across files and nothing connects the way it should ☑ You need a dashboard but have no idea where to start ☑ Someone built you something before — it looked nice but broke the moment you touched it 𝗜 𝗳𝗶𝘅 𝗮𝗹𝗹 𝗼𝗳 𝘁𝗵𝗲 𝗮𝗯𝗼𝘃𝗲. 𝗘𝘃𝗲𝗿𝘆 𝘄𝗲𝗲𝗸. 📊 𝗥𝗲𝗮𝗹 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗳𝗿𝗼𝗺 𝗿𝗲𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁𝘀: ✦ $78.3M in dealer transactions tracked in a BI suite — praised by director-level executives ✦ 40–50% reduction in HR reporting time — weekly manual work fully automated ✦ 18% drop in employee attrition —Dashboard flagged 3 high-risk departments early ✦ 34% incomplete pipeline records uncovered in a Salesforce CRM audit — forecast accuracy improved ~25% ✦ $1.35B in market data analyzed across 6 regions — top 3 segments drove 71% of total revenue ✦ 12% reduction in product recall rate — defect-tracking dashboard surfaced quality issues before escalation ✦ $3.1M in consumable cost savings driven through manufacturing analytics ✦ 3 repeat contracts from the same client — they kept coming back because the work was right ⭐ 𝗪𝗵𝗮𝘁 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗮𝘆: ★★★★★ ❝ This is the third project I've done with Edmar and he is absolutely terrific. He has a 'can-do' attitude and is driven to make sure his work is done correctly, beautifully and on-time. ❞ — Repeat Client ★★★★★ ❝ Our director-level executive was ecstatic with the final dashboard. I highly recommend Edmar for his reliability, skill, and dedication to high-quality work. ❞ — Enterprise BI Client ★★★★★ ❝ Edmar was phenomenal — took a bunch of jumbled data and transformed it into a beautiful visualization that clearly told the story hidden within the data. ❞ — Data Visualization Client 🛠️ 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 ✅ Exploratory data analysis and pattern identification ✅ Data cleaning and quality assurance via Power Query ✅ Interactive dashboards and KPI visualizations (Excel, Power BI, Looker Studio) ✅ Automated reporting systems that eliminate manual work ✅ Merging and reconciling data from multiple sources ✅ Financial, HR, sales, and operations analytics ✅ Customer segmentation and cohort analysis ✅ Trend forecasting using historical data ✅ Survey data preparation and infographic reporting ✅ Written insight reports and executive summaries 🛠️ 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗘𝘅𝗰𝗲𝗹 & 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗵𝗲𝗲𝘁𝘀 ✅ Dashboard design with advanced formatting and layout ✅ Complex formulas: XLOOKUP, INDEX-MATCH, SUMPRODUCT, Array formulas ✅ Power Query for ETL, data modeling, and transformation ✅ Power Pivot, DAX, and data relationships across large datasets ✅ VBA macros and automation for Excel workflows ✅ Google Sheets automation: IMPORTRANGE, QUERY, FILTER, Apps Script ✅ Dynamic dropdowns, input forms, and user-facing interfaces ✅ Pivot tables, pivot charts, and conditional formatting ✅ Spreadsheet auditing and repair 🛠️ 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 ✅ Power BI dashboard design (DAX, Power Query, data modeling) ✅ KPI framework design aligned to business goals ✅ SQL queries for data extraction 🛠️ 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗜'𝘃𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱: Car Dealership Dashboard · Salesforce Health Check · HR Attrition Dashboard · Revenue Report Dashboard · Sales & Leads Dashboard · Customer Lifetime Value Dashboard · Google Ads Dashboard · Email Marketing Dashboard · Meta Rolling Data Dashboard · Financial Dashboard · Cash Flow Analysis · Payroll Dashboard · Employee Time Tracker · Employee Efficiency Dashboard · Customer Conversion Rate · Customer Journey Pipeline · Pricing Calculator · Compound Interest Calculator · Goal Tracker · Medical & Supplies Dashboard · Immigration Dashboard · Trading Strategy Performance Tracker · Closer Metrics KPI Tracking · Royalty Dashboard · Pay Tracker & Projections · Tariff Calculator · Bracelet Logs Dashboard · Audition Analytics · Program Dashboard · Survey Data Analysis · Retail Origination Report · Service Count Reconciliation · Real Estate Interactive Dashboard · Gantt Chart · Activity Log & Time Tracker · POS & Booker Summary Template · Editor Ranking System · Student Evaluations Infographic · Financial Model Formatting 𝗬𝗼𝘂𝗿 𝗱𝗮𝘁𝗮 𝗵𝗮𝘀 𝗮 𝘀𝘁𝗼𝗿𝘆. 𝗟𝗲𝘁'𝘀 𝗺𝗮𝗸𝗲 𝗶𝘁 𝘃𝗶𝘀𝗶𝗯𝗹𝗲. 👇 Send me a message — I typically respond within a few hours.

Hello! I'm Josh, an Excel expert with over 20 years of experience in leveraging the power of Microsoft Excel to drive data-driven decision-making. My expertise lies in utilising Excel’s features to make your life easier to interpret your data effectively or just get tasks done more efficiently/automatically. What I Offer: ✔️ Excel Automation: Save time and reduce errors with automated processes whether through Power Query, VBA/Macros or Excel formulas and functions. I can create custom automation tailored to your specific needs, helping you streamline repetitive tasks and improve efficiency. ✔️ Data Cleaning & Management: I can help you clean, organize, and manage your data to ensure accuracy and consistency. This includes data validation, deduplication, merging, splitting and formatting to meet your specifications. ✔️ Data Analysis & Visualization: Transform raw data into meaningful insights using pivot tables, charts, and advanced formulas. I can help you identify trends, patterns, and key performance indicators (KPIs) that matter to your business. ✔️ VBA & Macro development: Automate tasks, enhance Excel functionality and create user friendly applications tailored to your needs, resulting in increased efficiency and productivity. Why Choose Me? ✔️ Tailored Solutions: I understand that every project and business is unique. I take the time to understand your specific requirements and provide customized solutions that align with your goals. ✔️ Efficient Worker: I complete tasks efficiently and require little oversight. ✔️ Adaptable Problem Solver: I am flexible in addressing new challenges and evolving needs. ✔️ Continuous Learning: I stay updated with the latest Excel features and best practices, ensuring that I provide you with innovative and effective solutions. Tools & Technologies: ✔️ Microsoft Excel (Advanced formulas, Pivot Tables, Charts) ✔️ VBA (Visual Basic for Applications) ✔️ Power Query & Power Pivot (M & DAX) Let’s Connect! If you're looking for an Excel expert who can deliver high-quality work with a quick turnaround, feel free to reach out! I’m excited to help you tackle your Excel challenges and achieve your objectives. Let’s make data and Excel work for you! ------------------------------------------------------------------------------------------------------------------------- ⭐⭐⭐⭐⭐ "Working with Josh on this project was easy, he has helped us on multiple projects and is very responsive and flexible with his ability to jump on a call and make sure everything is understood. Would recommend highly." ⭐ ⭐ ⭐ ⭐ ⭐ “Very pleased with Josh’s expertise in Excel/Spreadsheets/Data. Definitely will use his services again and recommend you do too.” ⭐ ⭐ ⭐ ⭐ ⭐ "Josh was exceptional in understanding my brief and delivering before my deadline" Direct Feedback : “the team are loving the macro, we are flying into using our new system now and having to upload all the individual files, so this makes their life so much easier!” “Hi Josh, Thanks a lot for the great support. Really pleasant and professional throughout. For any future collaboration, I’d be happy to contact you directly again.”

Your operations are only as fast as your data systems. If your team is still fighting spreadsheets, re-entering data manually, or waiting on reports that should run themselves, that’s the problem I fix. I build professional MS Access databases, VBA automation, Excel systems, SQL Server backends, and Power BI dashboards for growing businesses that need reliable systems without IT overhead. With $200k+ delivered across 100 projects on Upwork, a Top Rated Plus track record, and 20+ years in MS Access, VBA, Excel, and SQL Server, I’ve solved these problems across shipping, finance, manufacturing, compliance, and hospitality. ⭐️ "Perhaps the highest skill level I've seen in the database space." - Paul Cracknell, OSR Enterprises What I deliver • Access CRMs and order systems that run smoothly from day one and scale with your team • Excel dashboards and KPI tools that turn raw data into decisions in seconds • VBA automation that removes hours of manual work in Excel, Outlook, and reports • Secure, multi-user Access apps with Azure or SQL Server backends • Fast, low-disruption database upgrades, migrations, and optimization Proven results • Automated invoicing system that cut billing delays by 80% • Excel reporting solution that saved 15+ hours every month • Compliance database now used daily by AML teams across departments • SQL Server migration for 25+ users with zero downtime Clients work with me because I understand both the technical side and the business workflow. I don’t just build tables, forms, and reports. I help clarify the process, remove unnecessary manual work, and create a system your team can actually use every day. I also have demo solutions available, including Access CRM, inventory, quoting, invoicing, and reporting systems, so you can quickly see the type of work I deliver before starting. Tell me what’s slowing you down. I’ll outline a clear plan before you commit to anything.