How to hire newsletter writers
Looking to maintain a newsletter to keep your employees, customers, stakeholders, or donors informed? A newsletter writer can help you communicate with your growing community.
So how do you hire newsletter writers? What follows are some tips for finding top newsletter writers on Upwork.
How to shortlist newsletter writing professionals
As you’re browsing available newsletter writing consultants, it can be helpful to develop a shortlist of the professionals you may want to interview. You can screen profiles on criteria such as:
- Industry fit. You want a newsletter writer who understands your industry so they can use language that will resonate with your target audience.
- Project experience. Screen candidate profiles for specific skills and experience (e.g., tracking the performance of a newsletter with Google Analytics).
- Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular newsletter writer.
How to write an effective newsletter writing job post
With a clear picture of your ideal newsletter writer in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
An effective newsletter writing job post should include:
- Scope of work: From copywriting to newsletter layout, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries or marketing tools, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to launch and maintain your own newsletter? Log in and post your newsletter writing job on Upwork today.