Hire the Best Fractional CSOs

Most founders bring me in when revenue is growing but the business is starting to crack underneath it. Reporting is unreliable. Cashflow is unclear. The CRM is leaking. The team is busy but nothing is quite landing. And you're still stuck in the middle of everything. What you need isn't a consultant who talks strategy from a distance. You need someone who actually comes in, takes the wheel on day-to-day operations, actively manages the team, and gets things moving. That's what I do. I've built and scaled my own business to £10M revenue at 30% EBITDA before exiting, and held VP roles at Getty Images and Kodak. Because I have over 25 years of commercial leadership experience, I don't need an extensive ramp-up period. I've seen almost every operational bottleneck before, which means I spot leaking revenue faster and stabilise teams quicker. The work I'm most proud of is the hands-on stuff inside growing companies — fixing the operational chaos that builds up when a business scales faster than its systems. Where I typically focus * Team accountability & operating rhythm: Managing day-to-day delivery, running stand-ups, and leading the team so performance stops depending on you. * Cashflow forecasting & P&L visibility: Making sure you always know exactly where you stand financially. * CRM & revenue pipeline rebuilds: Tightening conversion tracking so leads don't fall through the cracks. * KPI dashboards & reporting: Creating practical data systems that actually support real-time decisions, not just tick a box. Recent work includes rebuilding CRM and revenue pipelines into a single operating model, improving follow-up discipline, managing remote teams, and installing reporting systems to support multi-million revenue growth. I work best with decisive, growth-minded founders in SaaS, e-commerce, and service businesses who are ready to hand over the day-to-day to someone who'll roll their sleeves up and drive it. If that's you, we'll hit the ground running. Core areas Fractional COO · Operational Leadership · Team Management · Revenue Operations · CRM Architecture · Financial Systems & Forecasting · KPI Dashboards

Fractional CRO, RevOps strategist, and AI enablement advisor helping B2B companies modernize revenue operations, accelerate pipeline growth, and integrate intelligent automation into their go-to-market strategies. With more than 15 years of experience advising Fortune 1000 enterprises and scaling growth-stage SaaS firms, I specialize in aligning sales strategy, operational technology, and applied AI to create revenue systems that are predictable, scalable, and intelligent. My background includes leadership roles at Gartner, Info-Tech Research Group, Accion Labs, and Tricentis. I have built new territories from the ground up, designed scalable growth frameworks, and advised CIOs, CTOs, and CISOs on digital transformation, cloud modernization, and AI adoption. At Gartner, I earned three Winners Circle honors and a Highest Growth Award, demonstrating my ability to influence executive decision-making and deliver measurable results. Today, through Tenacious Labs, I lead projects that help organizations redesign revenue operations at the intersection of strategy and technology. My engagements cover the full RevOps lifecycle, from defining ICPs and building outbound strategies to implementing AI-powered automation and performance analytics. Core Services Revenue Architecture and GTM Design • Define ideal customer profiles, segment target markets, and design outbound frameworks that build consistent pipeline • Create sales processes, qualification methodologies, and executive messaging that improve conversion velocity AI-Driven Automation and Workflow Integration • Build GPT-based sales agents that qualify leads, enrich CRM data, and trigger automated outreach • Design integrated workflows across HubSpot, Slack, and Zapier that reduce manual work and increase efficiency Sales Insights and Analytics • Analyze CRM and sales data to identify patterns, churn risks, and opportunities for revenue expansion • Deliver structured win/loss programs, retention analysis, and executive-ready reporting dashboards Recruiting and Team Buildout • Develop SDR and AE hiring plans, interview frameworks, and onboarding systems that scale revenue organizations • Advise on compensation structures, territory planning, and quota alignment to support sustainable growth Strategic Advisory and Leadership Support • Serve as a fractional CRO or RevOps leader, providing executive-level guidance without requiring a full-time hire • Coach founders and sales leaders on go-to-market readiness, process maturity, and operational scalability Why Clients Work With Me • Deep experience with Fortune 1000 enterprises and high-growth technology firms • Proven ability to design and execute revenue systems that improve predictability and accelerate growth • Practical expertise in applied AI, automation, and workflow design • Comprehensive approach that combines strategy, data, technology, and execution Whether you are preparing for your first enterprise deal, scaling a SaaS go-to-market motion, or integrating AI into your revenue stack, I bring the frameworks, leadership, and execution capabilities to help you move faster, reduce risk, and grow more efficiently.

Your company is growing, but your leadership bandwidth is pushed to the limit. You have the team and the revenue ($10M–$150M+), but instead of focusing on long term strategy, market expansion, or exit positioning, you are stuck refereeing internal friction and managing daily ad hoc bottlenecks. I architect the operational systems, automated workflows, and team structures that allow companies to scale predictably or prepare for a highly profitable sale. As a Fractional/Interim COO and Operations Architect, I step into high growth SaaS, Finance, and complex tech ecosystems to solve structural chaos using three core levers: 1. Connecting fractured technical systems and automating workflows so your data and tools talk to each other without human friction. 2. Restructuring compensation models, optimizing hiring frameworks, and leading people to high performance without reactive management styles. 3. Seeing the hidden leaks in your current operations, finding the missing synergies, and closing the structural deals required to capture that money. --- Past clients snippets • Scaled a high growth company from $400K to $1.6M in revenue in under 12 months by completely restructuring team operations, optimizing the hiring pipeline, and redesigning the incentive/payment architecture. • Handled complex, high-stakes operational transitions for founders looking to step back from daily operations or maximize valuation for an acquisition. --- HOW WE WORK TOGETHER Because I operate at a high strategic level, my onboarding is rapid and designed to protect your time: • Week 1: Deep Dive Diagnostic & Audit (Systems, Team, & Bottlenecks) • Week 2: The Operational Blueprint (Identifying revenue leaks & synergy opportunities) • Week 3 & Beyond: Active Leadership & Execution (Running alignment meetings, deploying automations, restructuring team metrics) If you are a founder ready to hand over the operational reins to a fast, strategic leader who can scale your vision beyond recognition let’s talk. (Please note: I do not take on marketing focused operational roles. My expertise lies strictly in Finance, SaaS, and highly complex technical infrastructure.)

✔️ 70+ successful projects | 🌍 55+ clients worldwide | 🔝 Top 2% Upwork Talent | 💯 100% Job Success Are you looking for a Fractional COO (EOS Integrator) / CAO (AI) who can step in and streamline your operations, align your teams, and drive scalable growth? I help founders, CEOs, and executive teams regain control of their operations by implementing world-class business systems, process frameworks, and strategic execution plans—without the overhead of a full-time executive. AI-Driven. Human-Perfected. Unbeatable Operations. 🔧 What I Do: I specialize in business operations transformation, focusing on: ✅ Fractional COO/CAO Services – Executive-level support to align business strategy and daily execution (Vision to Traction) ✅ Operations Management – Process improvement, SOP creation, KPI tracking, and workflow automation (AI-driven Solutions) ✅ Strategic Planning & Execution – OKRs, Quarterly Rocks, roadmaps, and scalable operating models (Data-driven decision-making (DDM), based on Data Intelligence) ✅ Team Structuring & Leadership – Org design, role clarity, talent ops, and remote team management ✅ Digital Operations Hub Design – Combine automation, AI, and talent to run efficient, outsourced processes 🎯 Who I Work With: - Startups & Scaleups needing structure, systems, and strategic focus - SMBs & E-commerce companies preparing for growth, funding, or exit - Government Agencies looking to institutionalize business process management (BPM) - Founders overwhelmed by operations and ready to delegate and scale 📈 Recent Results: - 💡 Designed and implemented a Strategic Dashboard for the Ministry of Economy in Argentina to track 15 public entities - 🚢 Overhauled passenger onboarding for a top ferry services operator in South America, streamlining admin, ticketing, and check-in with digital tools - 💳 Led business process reengineering for a Fintech to optimize performance and compliance - 🛠 Built a Project Management Framework for a UAE-based product design firm, integrating Pipefy and KPI dashboards - 🐶 Launched end-to-end operations for a DTC (Amazon Seller) dog treat brand: from digital sales channels to fulfillment 🎓 Credentials & Background: - Ex-Accenture & Deloitte | Senior Consultant in transformation programs (Big 4) - Corporate experience at Microsoft, Avaya, and Telecom - Bachelor’s in Industrial & Business Engineering, UTN Argentina - Built and led international, remote teams with multi-million dollar budgets - Fluent in English and Spanish | Culturally adaptive across global markets - Endurance mindset: I’m also an ultramarathon runner 🏃‍♂️ 📂 Ready to See the Impact? - 📎 Explore my portfolio to see how I’ve helped startups and companies like yours gain clarity, control, and results. - 📅 Let’s connect to discuss how I can help scale your operations—without scaling your headaches.

Hello ! I help founders and leadership teams bring structure, execution, and clarity to their operations, so scale dosen´t mean chaos. I bring experience from global companies where I have worked before like Nestlé, Unilever, and Heineken, applying structured operational processes based on TPM and LEAN methodologies. I step in to organize, prioritize, and drive execution. Acting as a Project Manager / PMO leader today, and a strategic operator as you scale. 👉 You, focused on strategy — while execution actually happens. ⚙️ What I Do With 15+ years of experience across multinational companies and startups, I specialize in: 🔹 Project Management & PMO ✅ End-to-end project management (planning → execution → delivery) ✅ Gantt planning, dependencies, and critical path ✅ Cross-functional coordination (marketing, product, operations) ✅ Agile / structured execution frameworks ✅ Stakeholder management & reporting 🔹 Operations & Execution ✅ Process optimization (Lean / TPM mindset) ✅ Workflow design & SOP creation ✅ KPI dashboards & performance tracking ✅ CRM & systems implementation (ClickUp, Notion, etc.) ✅ AI-powered workflows for efficiency ✅ Sales funnel optimization 🔹 Growth & Commercial Execution ✅ Sales and lead generation process improvement ✅ Funnel structure and execution alignment ✅ Operational support to revenue-driving teams 💥 Results I Drive Improved sales and lead generation processes alongside COO leadership Faster project execution with clear ownership and timelines Reduced operational chaos through structured systems 🧠 My Process 1️⃣ Discovery – define priorities, bottlenecks, and goals 2️⃣ Planning – build a clear execution roadmap (Gantt, priorities, owners) 3️⃣ Execution – manage projects, teams, and follow-through 4️⃣ Optimization – refine processes and improve performance 🎓 My Background MBA + PMP certified, with 15+ years of experience at companies like Nestlé, Unilever, and Heineken, as well as startups and growing businesses. I’ve worked closely with leadership teams — including COO-level collaboration — helping structure operations, improve execution, and support revenue growth. 💬 Let’s Talk If you need someone who can take ownership of execution, organize your operations, and make things actually move — I can help. Whether you’re scaling a startup or improving performance in an existing business, I’ll bring structure, clarity, and results. Send me a message!

𝐘𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐫𝐮𝐧𝐬 𝐨𝐧 𝐲𝐨𝐮, 𝐧𝐨𝐭 𝐨𝐧 𝐚 𝐬𝐲𝐬𝐭𝐞𝐦. 𝐓𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐛𝐨𝐭𝐭𝐥𝐞𝐧𝐞𝐜𝐤. I am a Fractional COO who builds the AI-powered operating systems, automations, and SOPs that take the founder out of the day-to-day. Not someone who just configures Zapier, someone who understands why the workflow exists in the first place. I have scaled operations from 10 to 250+ people, pulled founders out of their own operations, and built the structure that lets a business grow without the chaos. You do not get a task-taker. You get the operator who designs the system and builds it. 🧩 𝐖𝐡𝐚𝐭 𝐈 𝐁𝐮𝐢𝐥𝐝 ◉ Operating systems in ClickUp, Notion, Asana, Monday, or Jira: ownership, cadence, and accountability your team can run without you ◉ Cross-tool automations (n8n, Make, Zapier + AI) that kill manual data entry, reporting, and approvals ◉ Client onboarding and offboarding flows, from contract signed to first delivery ◉ Finance and ops workflows: invoicing, approvals, CRM updates, reconciliation ◉ API and custom integrations: webhooks, REST, and JavaScript/Python where tools do not natively connect ◉ KPI and profitability dashboards (revenue, ROI, ROAS) for real-time leadership visibility ⚙️ 𝐇𝐨𝐰 𝐈 𝐖𝐨𝐫𝐤 ◉ Audit first: I map what exists before recommending what to build ◉ Architecture before tools: the logic is designed before a platform is chosen ◉ Built to last: every system is documented, tested, and handed over so your team owns it ◉ No over-engineering: simple and reliable beats clever and fragile I lead the whole engagement as your operator, not just a pair of hands 📈 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐒𝐞𝐞 ◉ Took a multi-entity business owner from 20 hours/week in operations to 1 hour/week, through a structured 90-day plan ◉ Scaled operations from 10 to 250+ team members in under a year ◉ Cut monthly operational cost by 40% through SOPs, workflow redesign, and automation ◉ Held 90%+ NPS and CX performance through structured training and accountability ◉ Award-winning leader (4 times) including a "Best Startup of the Year" award for a company I led 🎯 𝐖𝐡𝐨 𝐓𝐡𝐢𝐬 𝐈𝐬 𝐅𝐨𝐫 Founder-led startups, agencies, and service businesses where growth has outpaced the systems, ownership is unclear, reporting is weak, or the founder is still in every decision. 🛠️ 𝐓𝐨𝐨𝐥𝐬 𝐈 𝐖𝐨𝐫𝐤 𝐀𝐜𝐫𝐨𝐬𝐬 Automation: n8n, Make, Zapier, Webhooks, REST APIs AI: ChatGPT, Claude, AI agents Ops & PM: ClickUp, Notion, Asana, Monday, Jira, Airtable CRM & Support: Zoho, HubSpot, Freshdesk, Zendesk Comms & Finance: Slack, Google Workspace, Stripe, QuickBooks, DocuSign The tool is always the last decision, not the first. 🚀 𝐋𝐞𝐭'𝐬 𝐒𝐭𝐚𝐫𝐭 Message me with a quick description of your business and the manual work costing your team the most time. I will reply with the first 3 things I would fix or book a consultation below.