Hire the Best Fractional CEOs

Hi, I'm Debbie, a 🏅Top Rated Plus Fractional CMO, Marketing Strategist, and outsourced marketing leader! I help CEOs and leadership teams overcome stalled growth, clarify messaging and positioning, align marketing and sales, optimize digital strategy, improve lead generation, and build scalable systems that drive sustainable revenue. I have corporate marketing leadership and digital marketing agency experience building and executing creative, integrated, omni-channel marketing strategies that build brand awareness and reputation, provide a steady flow of leads, and measure ROI. I have a strong track record of driving growth, optimizing marketing performance, operations, and aligning sales and marketing strategies. I'm passionate about partnering with businesses to help them reach their growth and revenue goals. I prefer to work with a small number of clients to be able to given their business the attention it deserves. ✅ HOW I WORK - Hire me to conduct an assessment and develop a marketing strategy for your team or agency to follow - Hire me to optimize your marketing strategy and build/manage the execution of the strategy and team ✅ INDUSTRY EXPERIENCE: B2B & DTC Healthcare, Health & Wellness, Med-Tech, SaaS, Professional Services (Finance, Law), CPG, e-Commerce, Oil & Gas, Media, Real Estate, Industrial Services, and Children's and Baby Products. ✅ RECENT CLIENT SUCCESSES: • Successfully orchestrated the rebranding, website redesign, and integrated GTM campaign of a reputable, long standing B2C/B2B business, modernizing their brand while keeping their well-known brand image intact and boosting their organic web traffic 110% within 6 months. • Effectively optimized an digital marketing agency operations by analyzing team productivity, developing more efficient SOPs, time tracking, and ensuring that monthly retainer proposals matched number of hours needs to deliver the work resulting in a revenue lift of 25%. • Increased a B2B services company’s monthly leads 100% by focusing and optimizing paid search efforts on their core service, including identifying their ideal customer audience, targeting main service regions, optimizing ad copy based on keyword research, and reallocating their existing budget. • Successfully managed a Hubspot CRM implementation of a B2B services company effectively integrating marketing, sales, service, and ERP systems resulting in streamlined operations, improved customer service response times, and improved marketing and sales ROI. • Spearheaded a comprehensive GTM integrated campaign to drive patient traffic to our newly opened micro-hospitals by utilizing a mix of digital and traditional media, effectively generating strong awareness and a significant increase in patient visits within the first two months of operation. • Successfully managed a company website re-design of a B2B services business increasing their online ranking for key search terms within 30 days. 👩🏻‍⚖️ MARKETING LEADERSHIP: - Assessment and audit of current marketing strategy and tactics - Branding, messaging, positioning & client/customer personas - Integrated, multi-channel marketing strategy development, management, and editorial calendars - Marketing campaign management and optimization - Marketing team leadership and project management of marketing execution (web, email, social, paid ads, SEO, analytics, copywriting, branding, sales collateral.) - Marketing tech stack assessment and recommendations - Monthly data analysis, ROI analysis, reporting - Marketing budget allocation - Content marketing strategies - Paid ads strategies - Social media strategies - Email marketing strategies 🏆 OPERATIONS LEADERSHIP: - Scale marketing operations with repeatable GTM workflows and cross-functional cadence. - Optimize MarTech and analytics to improve execution speed and reporting. - Build KPI dashboards and turn insights into conversion gains. - Improve CRM and lead management to strengthen marketing-to-sales alignment. - Lead and develop teams through hiring, coaching, and performance management. - Manage agencies and vendors to deliver on-time, on-brand campaigns. - Manage internal team projects to hit client deadlines, track time by deliverable, and improve engagement profitability. - Drive operational rigor in planning, resourcing, and QA to speed execution. 🖥️ TECHNICAL SKILLS • AI software (Chat GPT, Claude, and many others.) • Google Workspace and Office 365 (Word, PowerPoint, Excel) • CRM: HubSpot Marketing & Sales Hub, Salesforce, Zoho • CMS: WordPress, Big Commerce, Squarespace • Marketing Automation & Email Marketing: HubSpot, Klayvio, Pardot, Zoho • Social: Facebook, Instagram, X, LinkedIn, YouTube, Pinterest • SEO/Reputation Management: Google Search Console, Bright Local, SEMrush • Project Management: Asana, Monday, TeamWork, Basecamp, Slack, Click Up, Smartsheet • Analysis: Google Analytics GA4, Agency Analytics Contact me to discuss your marketing needs and business goals!

✔️ 70+ successful projects | 🌍 55+ clients worldwide | 🔝 Top 2% Upwork Talent | 💯 100% Job Success Are you looking for a Fractional COO (EOS Integrator) / CAO (AI) who can step in and streamline your operations, align your teams, and drive scalable growth? I help founders, CEOs, and executive teams regain control of their operations by implementing world-class business systems, process frameworks, and strategic execution plans—without the overhead of a full-time executive. AI-Driven. Human-Perfected. Unbeatable Operations. 🔧 What I Do: I specialize in business operations transformation, focusing on: ✅ Fractional COO/CAO Services – Executive-level support to align business strategy and daily execution (Vision to Traction) ✅ Operations Management – Process improvement, SOP creation, KPI tracking, and workflow automation (AI-driven Solutions) ✅ Strategic Planning & Execution – OKRs, Quarterly Rocks, roadmaps, and scalable operating models (Data-driven decision-making (DDM), based on Data Intelligence) ✅ Team Structuring & Leadership – Org design, role clarity, talent ops, and remote team management ✅ Digital Operations Hub Design – Combine automation, AI, and talent to run efficient, outsourced processes 🎯 Who I Work With: - Startups & Scaleups needing structure, systems, and strategic focus - SMBs & E-commerce companies preparing for growth, funding, or exit - Government Agencies looking to institutionalize business process management (BPM) - Founders overwhelmed by operations and ready to delegate and scale 📈 Recent Results: - 💡 Designed and implemented a Strategic Dashboard for the Ministry of Economy in Argentina to track 15 public entities - 🚢 Overhauled passenger onboarding for a top ferry services operator in South America, streamlining admin, ticketing, and check-in with digital tools - 💳 Led business process reengineering for a Fintech to optimize performance and compliance - 🛠 Built a Project Management Framework for a UAE-based product design firm, integrating Pipefy and KPI dashboards - 🐶 Launched end-to-end operations for a DTC (Amazon Seller) dog treat brand: from digital sales channels to fulfillment 🎓 Credentials & Background: - Ex-Accenture & Deloitte | Senior Consultant in transformation programs (Big 4) - Corporate experience at Microsoft, Avaya, and Telecom - Bachelor’s in Industrial & Business Engineering, UTN Argentina - Built and led international, remote teams with multi-million dollar budgets - Fluent in English and Spanish | Culturally adaptive across global markets - Endurance mindset: I’m also an ultramarathon runner 🏃‍♂️ 📂 Ready to See the Impact? - 📎 Explore my portfolio to see how I’ve helped startups and companies like yours gain clarity, control, and results. - 📅 Let’s connect to discuss how I can help scale your operations—without scaling your headaches.

𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗥 | Content Management, Systems Management I’m a creative project manager with 13+ years of experience leading content operations, managing workflows, and supporting founders, CEOs, and creative teams behind the scenes. I’ve worked across industries from fashion and publishing to tech and digital marketing. Specializing in content management and strategy, including overseeing WordPress publishing pipelines, planning editorial calendars, managing freelancers in Slack and Asana, and turning moving parts into a working system. I'm comfortable jumping into just about any tool—Notion, Airtable, Trello, ClickUp, WordPress, you name it—and I’m always looking for smart, creative ways to simplify systems. I type 120+ WPM, pick things up fast, and genuinely enjoy helping people stay clear, focused, and ahead of schedule. Using project management and research skills, I also work as a virtual assistant (VA) to help high-end solopreneurs and small business owners so that they can focus on growth instead of day-to-day details. I keep it simple: Good projects. Great people. Lots of planning. Continuous workflow management. 𝗛𝗜𝗚𝗛-𝗩𝗔𝗟𝗨𝗘 𝗖𝗢𝗣𝗬𝗪𝗥𝗜𝗧𝗘𝗥 | Copywriting, Ghostwriting I like my copy like I like my coffee: strong, smooth, and with a little bit of bite. ☕️ I write copy that feels clean, strategic, and sharp, without sounding like a sales robot. I work with founders, creative teams, and growing brands to shape messaging that makes sense from the inside out. That means your brand voice and story are dialed in across every touchpoint: website copy, blog posts, newsletters, email flows, LinkedIn thought leadership, professional bios, speeches, course scripts, and webinar content, internal SOPs, onboarding documents, sales decks, brand guidelines, pitch decks, product descriptions, FAQ pages, case studies, lead magnets, press releases, and investor materials. Niche? I’ve written for healthcare, technical Saas start-ups, and other detailed industries where clarity and accuracy matter as much as tone does. I’m a strong researcher and naturally curious, which means I’m confident writing across a wide range of industries, including pet care, veterinary, dental, digital marketing, branding, fashion, forestry, fitness, coworking spaces, construction, and real estate. 𝗣𝗢𝗗𝗖𝗔𝗦𝗧 𝗖𝗢𝗡𝗦𝗨𝗟𝗧𝗔𝗡𝗧 | Strategy, Editing, Production, Systems, Workflow I’m a podcast consultant and behind-the-scenes (aka ghost) producer who helps creators, coaches, brands, and entertainment pros like filmmakers, writers, performers, and comedians launch, manage, and run their shows. Bring your voice, your vision, your spark. I’ll manage the moving parts, production flow, scheduling, and freelancers, so your podcast runs like a well-oiled machine. Specializing in full podcast workflow: launch planning, episode scheduling, guest coordination, script prep, editing, post-production, uploading, show notes, and everything in between. I also help streamline systems, build SOPs, and keep your production process organized using tools like Google Drive, Notion, Trello, Libsyn, Blubrry, and Simplecast. As a 👻 ghost producer, I work without credit (don’t worry, I’ve got my own shows where I take the spotlight!) and focus fully on giving you a smooth, polished process that supports your voice, vision, and goals.

Growing businesses often struggle with financial visibility, cash flow challenges, and the complexities of M&A transactions. As a Fractional CFO and M&A specialist, I help companies gain financial clarity, optimize cash flow, and execute strategic transactions with confidence. With 14+ years of experience—including a Big 4 background at KPMG and advisory roles across SaaS, eCommerce, real estate, and manufacturing—I provide the financial leadership needed to navigate complex decisions, whether it's scaling operations, securing investment, or evaluating acquisitions. How I Help My Clients: 🔹 Fractional CFO Services – I act as your strategic financial partner, providing real-time financial insights, cash flow forecasting, and financial planning to drive sustainable growth. 🔹 M&A Advisory & Due Diligence – Whether you’re buying, selling, or merging a company, I help evaluate financials, assess risks, and structure deals to maximize value and minimize surprises. 🔹 Financial Modeling & Valuation – I develop robust financial models to project future performance, assess investment opportunities, and support fundraising efforts. 🔹 Investor-Ready Financials & Pitch Decks – I ensure your financials tell the right story to attract investors, lenders, or buyers, providing data-driven insights that inspire confidence. 🔹 Financial Reporting & Internal Controls – I help businesses establish strong financial processes and controls to improve efficiency, prevent fraud, and meet compliance standards. 🔹 ERP & Finance Software Optimization – I streamline financial operations by implementing and optimizing systems like QuickBooks, Xero, Odoo, and Zoho. Why Work With Me? ✔ Big 4 Experience – Former KPMG auditor and consultant with deep expertise in financial due diligence. ✔ Global Perspective – Experience working with businesses in the US, UK, UAE, and Europe across various industries. ✔ Proven Track Record – Trusted by CEOs, founders, and investors to deliver financial clarity and strategic insights that drive growth. ✔ Tech-Savvy Approach – I integrate advanced financial modeling, automation, and reporting to help clients make smarter decisions faster. If you're looking for a seasoned financial leader to guide your business through growth, M&A, or financial transformation, let's connect. 🚀 Let’s take your business to the next level. Message me to discuss how I can help.

Not only am I a fractional CMO, I am your strategic bridge between human intent and AI execution 🤝 I’m certified with Google AI and I’m an expert at Claude Cowork and Claude Code If your business is doing $1M+, but your growth has hit a ceiling, you don’t have a talent problem. You have a "Human Glue" problem, the manual, repetitive, and fragile processes that require your best people to act like data-entry clerks just to keep the lights on. I am Mike Volkin. I am a Business Modernizer. I help CEOs and Founders replace operational chaos with autonomous AI pipelines. With a track record of building, scaling, and exiting six companies, I don't just "implement AI tools", I engineer enterprise value. 🏢Why Mid-Market CEOs hire me: Margin Protection: I identify the "invisible leaks" where manual labor is eating your profits. We replace $150k/year administrative overhead with $50/month automation loops. The Founder’s Exit: Most companies aren't sellable because the "system" is in the founder's head. I document and automate your tribal knowledge, turning your business into a turnkey asset. Operational Speed: I build "Centralized AI Knowledge Bases" where your team can find any answer in 5 seconds, not 5 hours. Battle-Tested Leadership: As an Army veteran, I bring military-grade precision to your tech stack. We modernize without breaking what’s already working. 🥇My "Modernization" Framework: The AI Readiness Audit: A deep dive into your current marketing and operations tech stack to find your biggest automation opportunities. The Automation Roadmap: A strategic blueprint for replacing "Human Glue" with autonomous AI agents. Deployment & Governance: Building and overseeing the implementation of custom AI workflows that run 24/7 with 0% error rates. 🚫What I am NOT: I am not a generalist developer or a "prompt engineer." I am a fractional AI and automation strategist for CEOs who realize that "doing things the way we've always done them" is the fastest way to become a dinosaur. Skills: -AI Strategy & Consulting -Business Process Automation -Fractional Chief AI Officer (CAIO) -Business Process Mapping -Operations Management -Generative AI Implementation -Enterprise Resource Planning (ERP) -Workflow Optimization -Exit Strategy & Sellability -No-Code Automation (Make, Zapier) 🦸Strategic Fractional CMO: Bridging Marketing & Modern Operations Most companies don't have a marketing problem—they have a "Leaky Bucket" problem. They spend thousands on traffic only for those leads to die in a manual, fragmented sales process. As a Fractional CMO with six successful exits, I don't just focus on top-of-funnel vanity metrics. I focus on Revenue Operations (RevOps). I modernize your entire marketing department by integrating AI and automation into your sales funnels, ensuring that every dollar spent on growth is captured by a high-efficiency machine. When I step in as your Fractional CMO, I take full ownership of your growth strategy and the systems that power it. From architecting AI-driven lead nurturing sequences to optimizing your CAC/LTV ratios, I ensure your marketing isn't just a "cost center," but a predictable, scalable asset. I provide the high-level leadership of a full-time executive at a fraction of the cost, allowing your company to modernize its growth engine while you stay focused on the big picture.

My name is Roger, I help CEOs, founders, and executive teams build disciplined, scalable, and compliant people operations. I support organizations that need structure, clarity, and stronger internal controls. I deliver workforce strategies, HR governance, and operational systems that reduce risk and improve organizational stability.