Hire the Best Design Strategists

Clients rate our Design Strategists
Rating is 4.8 out of 5.
4.8/5
Based on 1,435 client reviews
Anastasiia G.

Los Angeles, California

$95/hr
4.9
157 jobs

I'm a top 1% expert-vetted branding strategist and designer on Upwork, and a partner at Glekel, a design studio based in Los Angeles. My background: * Master’s Degree in Brand Strategy and Design, ArtCenter, Pasadena, California. * Clients from growing startups to larger organizations including PepsiCo, Netflix, Edelweiss, the City of Los Angeles, Panda Express, Healf * Bachelor’s Degree in Advertising and Graphic Design, British Higher School of Art & Design I have experience across various industries such as tech, healthcare, food, and fashion, and have worked in PR, advertising, marketing, architecture, and graphic design. My strength lies in multitasking and adapting to any situation. I thrive on constant movement and development, which fuels my inspiration and provides creative solutions for new projects. You can google me!

  • Brand Naming
  • Brand Guidelines
  • Logo Design
  • Brand Identity Design
  • Art Direction
  • Brand Identity
  • Brand Identity & Guidelines
  • Packaging Design
  • Logotype
  • Packaging Dieline
  • Label & Packaging Design
  • Branding
  • Logomark
  • Logo
  • Logo Usage Guidelines
Quincy S.

Vancouver, Canada

$150/hr
5.0
217 jobs

Hi, I'm Quincy Samycia I'm a Brand Strategist + Growth Strategist. I help businesses build memorable brands, acquire customers, and scale sustainably. Whether you're launching a new venture, repositioning an existing brand, or accelerating growth, I bring a full-cycle approach that combines brand strategy, creative direction, performance marketing, AI-powered content systems, and execution. Over the years, I've worked across dozens of industries including B2B, FMCG, DTC, AI, SaaS, healthcare, fitness, supplements, nutrition, skincare, beauty, cosmetics, food & beverage, hospitality, fashion, education, and children's products. This breadth of experience allows me to quickly identify growth opportunities while building strategies tailored to each market. At my core, I believe that strong brands drive sustainable growth. That's why every project begins with brand clarity, customer understanding, creative excellence, and a long-term vision for scale. Entrepreneurial Experience I'm a serial entrepreneur who has launched, scaled, and exited multiple businesses. My ventures have been featured in GQ, Bloomberg Businessweek, Gear Patrol, Daily Mail, Dragons' Den, The Daily Planet, and numerous international media outlets. That experience gives me a unique perspective: I don't just think like a marketer—I think like a founder. Every recommendation is grounded in business objectives, profitability, operational realities, and long-term brand value. Let's Build Something Meaningful If you're looking for a strategic partner who understands branding, creative direction, growth marketing, AI-powered content systems, and execution at every level, I'd love to connect. Specialties & Expertise Brand Strategy & Development → Brand Audits, Brand Positioning, Brand Architecture, Brand Extension Strategy, Identity Systems, Messaging Frameworks, Customer Personas, Competitive Analysis, and Full-Funnel Brand Marketing Strategies designed to create differentiation and long-term market value. Creative Strategy & Creative Direction → Creative Strategy, Campaign Development, Creative Brief Creation, Visual Direction, Storytelling Systems, Content Pillar Frameworks, Creative Testing Methodologies, Brand Campaign Concepts, and Multi-Channel Creative Execution that drives both engagement and conversion. Marketing & Growth → Growth Marketing Strategy, Go-to-Market Planning, Social Media Growth, Influencer Marketing, Email Marketing, Community Building, Content-Led Growth, Customer Acquisition, and Retention Programs tailored to each stage of the customer journey. Marketing Funnels & Conversion Optimization → End-to-End Funnel Strategy, Buildout, and Optimization across awareness, consideration, conversion, and retention stages. Includes landing pages, lead generation systems, nurturing sequences, CRO, analytics implementation, and performance reporting. SEO, AI Search & Digital Visibility → On-Page SEO, Off-Page SEO, Technical SEO, Content Optimization, Entity-Based SEO, and AI Search Optimization for emerging discovery platforms including ChatGPT, Perplexity, Claude, Gemini, and Google's AI-powered search experiences. Paid Media & Performance Marketing → Strategic PPC Management across Meta, Google, Pinterest, Reddit, LinkedIn, TikTok, and X. Services include campaign strategy, audience development, creative planning, testing frameworks, scaling initiatives, attribution analysis, and ROAS optimization. Content Strategy & Brand Storytelling → Content Strategy, Editorial Planning, Content Pillar Development, Brand Storytelling, Thought Leadership Programs, Social Content Systems, Video Content Strategy, and Conversion-Focused Content designed to support every stage of the buyer journey. AI Content Strategy & Production → End-to-End AI Content Systems including AI Video Production, AI Image Generation, AI-Assisted Copywriting, UGC-Style Creative Development, Ad Creative Production, Content Repurposing Frameworks, and Scalable Content Engines that increase output while maintaining brand consistency. Advanced experience with platforms including GPT-4, Claude, Gemini, Sora, Veo, Runway, MidJourney, Adobe Firefly, Jasper, and emerging generative AI technologies. UX, Design & Digital Experiences → Conversion-Focused UX/UI Design, Website Strategy, Information Architecture, User Journey Mapping, Landing Page Optimization, and Brand-Aligned Digital Experiences built to maximize engagement and conversion. Web Development → Flexible development across Shopify, Shopify Plus, Webflow, Framer, WordPress, Squarespace, and Wix, tailored to fit your brand's goals, scale, and operational requirements. AI Automation & Business Systems → Intelligent automation systems using N8N, Zapier, Make, APIs, AI agents, and workflow orchestration to streamline operations, improve customer experiences, and increase marketing efficiency.

  • Packaging Design
  • Marketing Strategy
  • Brand Positioning
  • Logo Design
  • Brand Identity Design
  • Brand Guidelines
  • Brand Strategy
  • Brand Development
  • Brand Identity & Guidelines
  • Web Design
  • Email Design
  • SEO Writing
  • Brand Style Guide
  • Brand Design
  • Creative Strategy
Asad K.

Karachi, Pakistan

$15/hr
4.8
73 jobs

⭐ Top Rated on Upwork | 9+ Years of Experience | Graphic Design and Web design | I help businesses launch and grow their digital presence from branding and UI/UX to high-converting websites, eCommerce stores, and SaaS landing pages. Building a successful digital product takes more than just a website. From logo design and brand identity to UI/UX, business websites, online stores, and conversion-focused landing pages, I transform ideas into digital experiences that help businesses stand out and grow. A great website should do more than look good it should build trust, communicate your value, and convert visitors into customers. With 9+ years of experience, I've partnered with startups, SaaS companies, agencies, and growing businesses to create modern websites, scalable eCommerce stores, memorable brands, and user-focused digital experiences. Whether you're launching a new business, redesigning an existing website, or introducing a new SaaS product, I deliver clean, strategic, and results-driven solutions. Services WordPress Website Design & Development Shopify Store Design & Development eCommerce Store Design (WooCommerce & Shopify) Squarespace, Wix & Webflow Websites SaaS Websites & High-Converting Landing Pages UI/UX Design, Figma & Prototyping Website Redesigns & Conversion Optimization (CRO) Logo Design, Brand Identity & Marketing Graphics Why Work With Me? Modern, conversion-focused design Responsive, SEO-friendly websites Clear communication and on-time delivery Attention to detail from concept to launch Complete digital solutions from branding to website launch Whether you need a business website, Shopify store, WordPress website, Squarespace redesign, SaaS marketing website, landing page, or a complete brand identity, I'm here to help bring your vision to life. Let's create a digital experience that not only looks exceptional but also helps your business grow. WordPress, Elementor, Divi, WooCommerce, Shopify, Shopify Plus, Squarespace, Wix, Webflow, Figma, UI/UX Design, Website Design, Website Development, Website Redesign, eCommerce Website, Online Store Design, SaaS Website, SaaS Landing Page, Landing Page Design, CRO, Responsive Web Design, SEO, Graphic Design, Logo Design, Brand Identity, Adobe Photoshop, Adobe Illustrator.

  • WordPress
  • Shopify
  • Squarespace
  • Webflow
  • Wix
  • WordPress Development
  • Website Redesign
  • Web Development
  • Landing Page Design
  • UI/UX Prototyping
  • Figma
  • WordPress e-Commerce
  • WooCommerce
  • CMS Development
  • SaaS Development
  • Branding
  • Graphic Design
  • Logo Design
  • Responsive Design
  • Search Engine Optimization
Svetlana D.

Kyiv, Ukraine

$32/hr
4.8
356 jobs

🚀 I’m a creative partner for Media Buyers, DTC brands, and Agencies running Meta Ads who need a consistent flow of high-converting static ad creatives. I help teams produce and test up to 300+ creatives per month: fast, structured, and reliable. No more creative bottlenecks, templated designs, or wasted time onboarding designers who don’t understand performance marketing. Whether you’re looking for a one-time batch or ongoing creative support, I integrate into your workflow and deliver assets aligned with your goals, so you can stay focused on scaling while I handle the creative production behind it. 🎯 Results & Experience • 9,760+ ad creatives delivered across 30+ niches • 72-hour turnaround for creative batches, enabling faster testing and iteration • Helped scale a DTC brand to a profitable 8.4x ROAS • Increased qualified leads by +145% for a B2B client 🛠 My Skills & Approach: • Crafting ad creatives that address the pains and needs of your target audience. • Producing unique visuals and product photoshoots using ChatGPT-4o and MidJourney, no more need for expensive photographers or time-consuming shoots. • Applying Marketing Knowledge to develop ad creatives that are not only beautiful — but built to convert. • Designing ads for a range of industries, including DTC brands and B2B. • Adapting designs to match your brand identity — or developing a fresh, standout look. • Collaborating with media buyers and strategists to align with campaign goals. • Confidently handle ad copy if you don’t have your own — I’ll take it under my wing and make sure your message lands clearly and persuasively. • Maintaining a high level of aesthetic sensitivity and creative taste. • Strong grasp of composition, balance, color theory, visual hierarchy, and typography. 💎 Want your next ad campaign to be your best-performing one yet? Click the "Message" or "Invite" button to kick off our collaboration. -KEYWORDS- Graphic Designer Meta Ads, Graphic Designer Digital Marketing, Graphic Designer Social Media Ads, Meta Ad Creatives, Graphic Designer E-commerce Ads, Graphic Designer B2B Ads, Facebook Ad Creatives, Instagram Ad Creatives, Graphic Designer for Facebook Ads, Graphic Designer for Instagram Ads, Meta Ads Campaigns, Graphic Designer Social Media Campaigns, Graphic Designer for Digital Ads, Graphic Designer Banner Ads, Graphic Designer for Social Media, Digital Advertising Creatives, Graphic Designer for Meta Platforms, Social Media Ad Creatives, Graphic Designer for Facebook Campaigns, Creative Ads for E-commerce, Graphic Designer Ads for B2B, Meta Ad Design Specialist, Graphic Designer Digital Advertising, Graphic Designer for Ad Strategy, Social Media Ad Design, Graphic Designer Ad Optimization, Graphic Designer for Performance Ads, Facebook Ads Designer, Instagram Ads Specialist, E-commerce Advertising Design, Graphic Designer Conversion-Focused Ads, Graphic Designer CTR Boosting, Meta Ad Graphic Designer, Graphic Designer for Online Ads, Graphic Designer for Ad Creatives, Graphic Designer Creative Strategy, Graphic Designer for Business Ads, Digital Marketing Ads Designer, Custom Meta Ads, Graphic Designer for B2C Ads, Social Media Marketing Graphics, Graphic Designer for Social Media Branding, Graphic Designer for Lead Generation Ads, Custom Ad Designs for Social Media, Graphic Designer for Meta Platforms Ads, Creative Ads for Product Launches, Graphic Designer for Online Marketing, Graphic Designer for Paid Social Ads, Graphic Designer for Sponsored Ads, Graphic Designer for Social Media Engagement, Creative Ads for Digital Campaigns, Graphic Designer for Social Media Strategies, Graphic Designer for E-commerce Marketing, Graphic Designer for Meta Ad Campaigns, Facebook and Instagram Ads Graphic Designer, Graphic Designer Figma, Graphic Designer Photoshop, Graphic Designer MidJourney, Graphic Designer Social Media Graphics, Graphic Designer Ad Design for Startups, Graphic Designer for Local Businesses, Graphic Designer for B2B Lead Generation, Graphic Designer for Paid Ads Strategy, Custom Graphic Design Ads, Graphic Designer for Product Promotion, Graphic Designer for High-Conversion Ads, Graphic Designer for Online Sales Funnels, Graphic Designer for Mobile Ads, Graphic Designer for Dynamic Ads, Graphic Designer for Campaign Analysis, Graphic Designer for Social Media Growth, Graphic Designer for Traffic-Boosting Ads, Graphic Designer for Retargeting Ads, Creative Ads for Multi-Channel Campaigns, Graphic Designer for Social Media Advertising, Graphic Designer for Ecommerce Websites, Graphic Designer for Content Marketing, Graphic Designer for Product Photography Ads, Graphic Designer for Custom Display Ads, Graphic Designer for Custom Display Ads, Graphic Designer for Holiday Campaigns, Graphic Designer for Cross-Platform Ads, Graphic Designer for Influencer Marketing Campaigns, Graphic Designer for Ad Design Consultation, Graphic Designer for Mobile App Ads, Graphic Designer for Event Marketing Ads

  • Presentation Design
  • Banner Ad Design
  • Graphic Design
  • Social Media Imagery
  • Print Design
  • Poster Design
  • Adobe Photoshop
  • Adobe Illustrator
  • Design Thinking
  • Digital Design
  • Social Media Advertising
  • Facebook Advertising
  • Ad Creative
Oleksandra K.

Chernivtsi, Ukraine

$50/hr
4.7
54 jobs

🏆 Top 3% on Upwork. ✅ Fluent English. ✅ Swift response and communications. I am a seasoned delivery manager, and I lead a team of skilled UX designers and development professionals. We are BN Digital, a team of creators, software engineers, and strategists. Companies like Microsoft, Cambridge University, Snap, hire us when they want to have a reliable partner who cares abut their customers. We worked with dozens of the world’s largest brands and partnered with hundreds of innovative startups, helping them grow and succeed by unleashing the power of design and technology What are the main things I can help you with: 🔮 Understanding how your idea could be brought to life via business analysis, right technology stack, and proper processes and practices; 🔮 Saving time and money via rapid prototyping, creating proofs of concepts, defining and launching a minimum valuable product; 🔮 Bringing your idea to real customers via assigning the right team and moving through software development cycle; 🔮 Lowering development risks and costs via precise and technically feasible requirements and product management; 🔮 Deploying bullet-proof solutions, creating efficient, scalable infrastructure, and setting up swift, reliable CI/CD processes. Our technology stack and capabilities: 🧑‍💻 Front end: React.js, Vue.js, HTML5, CSS3, Javascript, Typescript 🧑‍💻 Cross-platform frameworks: Flutter, Dart, React Native, Javascript, Typescript 🧑‍💻 Back end: Node.js, Firebase, PHP, Symfony 🧑‍💻 Databases: MongoDB, DynamoDB, PostgreSQL, MySQL/MariaDB 🧑‍💻 Infrastructure: Kubernetes, Docker, GitHub, AWS, Azure, DigitalOcean 🧑‍💻 Integrations: Stripe, Google, Mailchimp, Hubspot, 🧑‍💻 Handy additions: Ant.d, Storybook.js, D3.js, Kafka, RabbitMQ, Terraform, IaaS 🧲 Our team capabilities include: UX Design, UI design, Prototyping, Interaction design, Branding, Animations and lnteractions creation Industries and solutions we excel in: 🚀 Fintech, financial services: finances governance, pricing tools, reporting, self-service tools, data visualization, KYC; 🚀 Proptech, real estate: booking systems, marketplaces, property governance, risk management; 🚀 Healthtech, healthcare, wellness, fitness: various trackers, personal assistants; 🚀 Adtech, marketing: marketplaces, booking system, risk management tools; 🚀 System-as-a-Service platforms: onboarding, user conversion, customer retention. What does this mean for you? ✅ You get a real partner who has your best interests at heart, and we will not let you back the wrong horse; ✅ You access to top-notch expertise in digital product development for a variety of verticals; ✅ Whoa, you read through this list. We appreciate it. You'll find many small cool things while working with us, like this immediate 5% discount for the first 100 hours of a scope; ✅ You acquire a massive amount of proven solutions, practices, and processes, which would boost your productiveness and efficiency. Whether you are a new startup or an established enterprise, our team is here to help. Please get in contact, and I provide an assessment of what your project needs to be successful. ━━━━━━ Keywords that you can use to find me: Custom software, software development, web development, web app development, application development, UI development, development expert, platform development, software development, guidelines, continuous development, desktop, iPhone, application, usability, website, responsive, adaptive, long term, effective, productive, experienced, React,React.js, ReactJS, Strapi CMS, Stripe API, CMS, Vue.js, HTML5, CSS3, HTML, CSS, javascript, typescript, Node.js, Node, MongoDB, GitHub, GitLab, BitBucket, agile, scrum, kanban, Jira, Asana, Trello, Pug, Blade, EJS, SASS, SCSS, LESS, Stylus, Redux-thunk, webpack, Gulp, RxJS, SQLite, PostgreSQL, Kubernetes, K8s, Docker, Docker Swarm, Ansible, Github, CI/CD, Continous integration, Continous delivery, terraform, infrastructure, Portainer, Grafana.

  • Construction Document Preparation
  • Specifications
  • Illustration
  • Informational Infographic
  • Product Design
  • Business Presentation
  • Presentation Design
  • Presentations
Jesse Aiden S.

Downey, California

$75/hr
4.8
598 jobs

💻 Full-Stack Web & Mobile Development Agency | Top 1% on Upwork | $2M+ Delivered | Enterprise-Grade Builds for High-Growth Brands | High-Converting Websites & Scalable Apps We’re Y2 Systems — a senior team of developers, designers, and product strategists with 10+ years of experience delivering high-performing mobile apps and conversion-focused websites across 30+ industries. Collectively, we’ve delivered $2M+ worth of work on Upwork and supported teams ranging from startups to enterprise-level organizations (including Fortune 500 environments), building platforms that are fast, scalable, and reliable under real-world traffic and pressure. Whether you’re launching a Shopify skincare brand, building a Flutter-based wellness app, or developing a custom marketplace with React Native + Node.js, we don’t just “build features.” We help you ship a product that’s stable, clean, and ready to grow. 🛠 Mobile App Development (Flutter & React Native) We build cross-platform mobile apps that feel native and scale smoothly: Flutter & React Native for iOS + Android Backend integration (Firebase, Node.js, GraphQL) In-app purchases, push notifications, offline support Clean UI implementation, animations, performance tuning CI/CD, testing, store release support, and post-launch maintenance 📱 App Industries We’ve Shipped In Fitness, social networking, EdTech, food & beverage, skincare, telehealth, marketplaces, delivery, medical, music, blockchain, sports, cybersecurity, B2B SaaS, membership platforms, and more. 🌐 Web Design, Web Apps & eCommerce Development We specialize in modern, responsive, high-converting websites and scalable web platforms using: Shopify, WordPress (WooCommerce), Webflow, Squarespace Custom themes, CMS builds, advanced animations Bookings, memberships, subscriptions, gated content Page speed optimization, mobile-first builds, SEO best practices 💼 Web Industries We’ve Built For Real estate, beauty & skincare, media, consulting, nonprofits, travel, tech startups, authors, LMS platforms, financial services, and B2B marketplaces. 🔧 Our Tech Stack & Tools Frontend: React.js, Vue.js, Tailwind, HTML/CSS/JS Backend: Node.js, Laravel, Firebase, Express, Python Mobile: Flutter, React Native Platforms: Shopify, WordPress, Webflow, Squarespace Integrations: Stripe, ShipEngine, Klaviyo, Zapier, Twilio, REST, GraphQL 📊 Why Clients Work With Us A real team — not a solo generalist (design + dev + PM in one workflow) Sprint-based delivery with clear updates and predictable milestones Full-cycle execution: discovery → design → development → launch Built for performance, scalability, and long-term growth We challenge weak ideas early so you don’t waste budget later 🎁 Strategy Call + Visual Mock (Optional) If it helps, we can start with a quick strategy call to align on scope and priorities — and we can provide a simple homepage section mockup or one key app screen to help you visualize direction before you commit.

  • PHP
  • Mobile App
  • Android App Development
  • Laravel
  • React Native
  • iOS Development
  • Shopify Website Design
  • Ecommerce Website
  • Conversion Rate Optimization
  • WordPress
  • Webflow
  • Python
  • Solidity
  • Blockchain Development
  • Smart Contract
  • Ionic Framework
  • Initial Coin Offering

How it works

Post a job for free Post a job

Tell us what you need. Create your own job post or generate one with AI then filter talent matches.

Hire top talent fast

Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.

Collaborate easily

Use Upwork to chat or video call, share files, and track project progress right from the app.

Payment simplified

Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.

Don't just take our word for it

How do I hire a Design Strategist on Upwork?

You can hire a Design Strategist on Upwork in four simple steps:

  • Create a job post tailored to your Design Strategist project scope. We’ll walk you through the process step by step.
  • Browse top Design Strategist talent on Upwork and invite them to your project.
  • Once the proposals start flowing in, create a shortlist of top Design Strategist profiles and interview.
  • Hire the right Design Strategist for your project from Upwork, the world’s largest work marketplace.

At Upwork, we believe talent staffing should be easy.

How much does it cost to hire a Design Strategist?

Rates charged by Design Strategists on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.

Why hire a Design Strategist on Upwork?

As the world’s work marketplace, we connect highly-skilled freelance Design Strategists and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Design Strategist team you need to succeed.

Can I hire a Design Strategist within 24 hours on Upwork?

Depending on availability and the quality of your job post, it’s entirely possible to sign up for Upwork and receive Design Strategist proposals within 24 hours of posting a job description.