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✅ Expert-Vetted by Upwork (Top 3% Certified Designer) ✅ 99%+ Job Success | 100+ Clients Worldwide ✅ Early-Stage SaaS Product Design Specialist ✅ Proven Results: Funding raised, users retained ✅ 5+ Years Experience | Fast, Clear, Reliable 💼 What I Bring to Your Table ☑️SaaS Design Expertise – From MVP to scale, across AI, Healthcare, and Fintech ☑️Product Thinking – I don’t just design screens, I solve real UX and flow problems ☑️Speed & Reliability – Clear communication, fast delivery, no micromanagement needed ☑️Founder-Proven Trust – Brought results under pressure for high-stakes startup pitches ☑️Impact-Driven Work – My designs help raise funding, drive adoption, and grow retention 💬 Clients Say It Best: ⭐ “Three days before our live pitch at Startmate (2,000+ attendees), we realized our brand wasn’t ready. Dicky and his team came in fast built everything from scratch: logo, brand book, landing page, sales and pitch decks. The result? We stood out, impressed the crowd, and earned real investor attention.” 🎥 Watch the pitch on Youtube: Luniate, Summer'25 Accelerator 💸 — William & Dominique, Founders of Luniate (AI SaaS for Regulated Financial Firms) ⭐ “One of the best UX/UI designers you'll ever work with. Dicky is a freaking rockstar—great design chops, clear communicator, fast delivery. You won’t be disappointed.” — Ivan, Founder of Datasaur.ai (AI SaaS, featured on TechCrunch & VentureBeat) ⭐ “Flexible, reliable, and agile to change. The quality of SaaS design they deliver continues to exceed our expectations.” — Executive at UXE.ai (Security & AI SaaS) ⭐ “I was impressed by their organized, methodical approach. Dicky and Callour Studio were highly responsive, applied feedback quickly, and made the whole process seamless.” — Vaughn Baker, Founder of Custom Canvas (AI Art Generator Platform) 👋Send me a message, and let’s talk about how we can turn your vision into a scalable, beautiful product.

Top 1% on Upwork (Expert-Vetted). $1M+ earned, 159 projects, 100% job success. I'm a Principal SaaS Product Designer who's helped ship Mattermost (Hacker News, TrustRadius Best of 2022), Focalboard (Product Hunt, VentureBeat), and 150+ B2B SaaS products across DevOps, observability, fintech, healthtech, and AI-native tools. SaaS founders hire me when design has become the bottleneck. Users drop off before activation. Time-to-value is too slow. The product no longer reflects the business you've built. That's the work I do. ► Track Record Mattermost. 2022 TrustRadius Best of Award. Trended on Hacker News. 2022 Digital Innovator Award from Intellyx. Focalboard. Featured on Product Hunt, VentureBeat, and Hacker News. FOSS award winner in project management. 150+ other products across DevOps, observability, internal tools, fintech, healthtech, AI-native SaaS, and Islamic finance. ► What I Deliver End-to-end SaaS UX/UI design for web and mobile Webflow Certified Partner. Design and development under one roof. Framer Certified Expert. Design and development under one roof. Design systems built for engineering velocity, not just Figma libraries MVP design for regulated industries (fintech, healthtech, compliance) Conversion-focused marketing sites that match the product ► Special Focus: AI-Native SaaS I work with founders building AI products where the hardest design problem is trust. How do you show what the agent is doing? When does the human stay in the loop? How does the UI earn confidence in non-deterministic output? This is where I do my best work. ► Who I Work With Founders and CEOs of post-PMF B2B SaaS companies, typically 5 to 25 people, bootstrapped through Series B. Primarily US and Middle East. The pattern is the same. Design debt is now a revenue problem, and you need a senior team that can think product, not just push pixels. ► How This Works I run a 15+ person team called The Small Square. On most engagements you get me leading strategy plus senior designers and developers shipping daily. No long discovery phase. Real work by day three. If you're building something complex and want a team that asks the hard product questions before opening Figma, send a message with what you're working on. I'll respond within 24 hours with whether we're a fit and how I'd approach it.

Most SaaS designers start at the screen. I start at the user's problem, product logic & flows, information architecture then design the UI around it 💥. What you get: Strategic designs, clean Figma, scalable design systems for devs or AI coding agent to run with🔥 🌟 "Ezan helped me design the UI/UX for a company I ended up selling." – Walid 🇦🇪, Callmi(acq) Some designers wait for direction. I show up with opinions, ask the right questions, & own the work end-to-end. 🌟"Ezan has been easy to work with, communicates well & understands the bigger picture while also managing the finer details well. He's been a key asset to the team with our SaaS app" – Scott 🇦🇺 Figma structured for AI agents like Cursor and Claude etc i.e less time on handoffs, more time shipping. 🌟"Ezan, you are solving our hardest problem of dynamic connector page assets — you are a genius!!! EXCELLENT use of the AI tools!!!" – Kevin 🇦🇺 Recently worked with: codeintellig(ai) 🇺🇸 · Food is Good 🇺🇸 · dataSights 🇦🇺 · Cyberr(ai) 🇱🇺 · Agency Workflow 🇳🇿 · Digital Estate 🇳🇿 · miniM8 🇦🇪 · Callmi(acq) 🇦🇪 · Sadeem 🇸🇦 · wordlab(ai) 🇺🇸 · nexBI(ai) 🇺🇸 Send me your product and I'll reply within 2–3 hours with actionable UX feedback. 💼 What I work on: ✔ UI/UX design for SaaS platforms, dashboards and B2B web apps ✔ User flows, wireframing and information architecture ✔ Design systems and scalable component libraries built for handoff ✔ Landing page UX and conversion-focused layouts ✔ Mobile app UI/UX design ✔ Framer websites and interactive prototypes ⚙️ Tools: Figma · Framer · Jitter · Claude Code · Cursor · Notion 🔍 ux designer | ui designer | product designer | figma designer | saas ui ux | dashboard ui ux | web app design | mobile app ui ux | b2b saas | component library | user journey | usability | onboarding | conversion rate optimization | ai saas design | ai tool design | startup product design | mvp design | responsive design | interaction design

I've already rebuilt my workflow around AI: Claude AI for research, ideation, and structuring problems before a single wireframe, plus AI image tools (ChatGPT, Gemini) for visual exploration, so projects move from discovery to dev-ready Figma faster than a traditional process. Top Rated Plus · 100% Job Success · 30+ International Clients · 5+ Years Designing SaaS Products Most SaaS founders don't have a development problem. They have a design problem: unclear flows, inconsistent UI, and products that don't convert. I fix that, and AI lets me do it faster without cutting corners on craft. End-to-End Product Design: From user research and wireframes to high-fidelity UI and dev-ready handoff, I own the full design process, including mobile app design, so your team ships faster with less back-and-forth. Design Systems: Scalable component libraries that give your product a consistent visual language and cut future design time in half. AI-Augmented Workflow: AI isn't a buzzword in my process. Claude AI helps me synthesize research, map user flows, and brainstorm directions before I open Figma. ChatGPT and Gemini generate visual references and imagery for moodboards and assets. The result: faster iteration without sacrificing craft. Key Achievements: ◆ Speed to Ship: Delivered dev-ready Figma handoffs that consistently cut back-and-forth cycles, so engineering teams build faster with fewer revision loops. ◆ Launched Products: 30+ shipped products and live sites across SaaS, DTC, and tech startups, not just mockups but products actually in the market. ◆ AI-Augmented Delivery: Integrated Claude AI, ChatGPT, and Gemini into my design process to speed up research, ideation, and visual asset creation, at no added cost to clients. ◆ Quality Signal: Top Rated Plus on Upwork with a 100% Job Success Score, maintained across every engagement. Notable Work: YoPrint, Sensei AI, FulfillmentIQ, Meticulous AI, and 30+ SaaS & DTC clients across the US, Europe, and Southeast Asia. Working Process: Discovery: I learn your product, users, and goals (using AI like Claude to quickly synthesize research and competitive analysis) before touching a single frame. Structure: Flows, wireframes, and information architecture, built for clarity first. (My background in architecture trained me to think in systems and structure before surface.) Design: High-fidelity UI that balances aesthetic with conversion and usability. Handoff: Dev-ready Figma files, documented systems, and async support so nothing gets lost in translation. Expertise: Product Design: SaaS dashboards, mobile app design, onboarding flows, and full product redesigns, from user research and wireframes to final UI. Design Systems: Atomic component libraries, token-based theming, and documentation built to scale with your team. Framer Builds: Design and development in one, pixel-perfect, interactive, and launch-ready. AI-Augmented Design: Faster research, ideation, and visual exploration using Claude AI, ChatGPT, and Gemini, without sacrificing craft. Tech Stack: Figma · Framer · Claude AI · ChatGPT · Gemini · FigJam · Notion · Webflow Let's talk about your product. Send me a message. I respond fast and I'm always up for a quick async call to see if we're a fit.

I design clean, modern, conversion-driven UX/UI for SaaS, mobile apps, dashboards, and complex web platforms. My goal is simple: help your product become easier to use, visually appealing, and more profitable. With 8+ years of experience, I combine user-centered design, strong UX strategy, and polished UI to deliver products that users love — and that businesses can scale. I’ve designed interfaces for SaaS companies, marketplaces, mobile apps, fintech, healthcare, education, e-commerce, and enterprise systems. 👉 What I Can Do for You • Simplify complex systems into clear, intuitive user journeys • Create a modern UI that improves trust and brand perception • Optimize flows to increase conversions, retention, and engagement • Redesign outdated interfaces into clean, scalable design systems • Collaborate directly with your developers for smooth handoff 👉 Why clients hire me • Strong UX logic + clean, modern UI • Fast, clear communication and reliable delivery • Attention to detail: spacing, grids, consistency, and usability • Experience working with startups, agencies, and enterprise teams • Ability to translate business goals into a user-friendly design 👉 Tools I work with Figma (primary) • Sketch • Adobe XD • Photoshop • Illustrator Basic front-end understanding: HTML/CSS/JS Project collaboration: Jira, Trello 👉 Deliverables • High-fidelity UI design • Low-fidelity wireframes & UX flows • Clickable prototypes • UX/UI audits • Style guides & component systems • Developer-ready assets • User research insights (if required) 👉 Industries I specialize in • SaaS dashboards • Mobile applications • Fintech • E-commerce • Marketplaces • Healthcare • Enterprise platforms • Product redesigns ⭐ Let’s Build Something Great. If you have a project in mind, send me a message. I’ll review your idea and tell you exactly what we can improve, design, or redesign — no obligation.

⭐️ Top Rated Plus | Top 3% of talent on Upwork 🕒 2,000+ Hours on Upwork ✅ 8+ Years of Experience ✅ 150+ Projects Delivered ✅ 100% Job Success Score A founder once told me, "Our product looks fine. So why are users leaving after day three?" That question changed how I think about design. Most digital products don't fail because the idea is bad. They fail because the experience quietly frustrates people until, one day, users just stop coming back. Nobody sends a complaint. They just leave. I'm Aashir, a Senior UI/UX Designer specializing in SaaS, AI, FinTech, and Crypto platforms. I don't just make things look good. I design experiences that keep users engaged, coming back, and telling others about your product. At Prospect Up, we dug into the moments where users were silently disengaging. Retention went up 23%. At Gripe Reviews, a focused look at the onboarding flow revealed three friction points that no one had yet identified. Fix those, and retention jumped 38%. These weren't lucky outcomes; they were the result of asking the right questions before opening Figma. Over the years, I've partnered with Oldacre, Gripe Reviews, Social Send, Memes Arcade, and more, working across the full design lifecycle, from the first whiteboard sketch to developer-ready handoff. ⭐⭐⭐⭐⭐ "Aashir is incredible. I've worked with well over 100 freelancers, so I'm not just saying this without experience. His understanding of both UX & UI is phenomenal. He's helped us build an entire platform from scratch and is always coming up with really smart user experience tweaks. It's rare that someone can combine UX & UI skills to this level of quality. Above all, he's fantastic at communication and timeliness. Continuing to work with Aashir for the future." — Verified Client, Upwork Here's what you actually get when we work together: ✅ A designer who asks the uncomfortable questions first: because the brief you write is rarely the full picture ✅ Research before pixels: UX strategy and user flows that make every design decision intentional, not arbitrary ✅ Full lifecycle ownership: from wireframes to polished UI, design systems, and clean developer handoff ✅ 24/7 communication: clear timelines, honest updates, no radio silence mid-project ✅ Rare UX + UI fluency: most designers are strong in one; I bridge both so your product works as well as it looks 📌 Whether you're building a SaaS dashboard from scratch, redesigning a mobile app that isn't converting, or trying to figure out why users drop off. I'd love to hear about it. Specialisms: SaaS Dashboards | AI Product Design | FinTech UX | Crypto & Web3 UI | Mobile App Design | Landing Pages | UX Research | Design Systems | Prototyping | MVP Design Developer Handoff Tools: Figma | ProtoPie | Adobe Photoshop | Webflow | Framer | Miro Certifications: Google UX Design | Meta Certified My Keywords: Landing Page Design, Web & Mobile Design, Responsive Design, Graphics & UI Design, User Experience Design, Website, Wireframing, Material Design, Export Assets from Sketch, UI Research, Sketch, Adobe Photoshop, Adobe Illustrator, Graphic Design, Mobile UI/UX Design, Interaction Design, Designer, Adaptive, Application Design, Desktop, Visual Design, Mock-up, Creative, Wireframe, Web-Design, Application, iOS, Logotype, Platform Design, Website Prototyping, Branding, Usability, iPhone, Design Thinking, SaaS, Digital, Redesign, Identity, Management, Art Director, Head of Design, Search, Promo, Creation, A/B Testing, Effective, Experienced, Solutions, Illustrator, Long-Term, Testing, Advertising, Hire, Agency, Productive, Startups, GUI Design, Infographics, Animation, Icon Design, eCommerce Design, Figma, InVision, Principle, WordPress Design, User Flow, NFT, FinTech, Pitch Deck Design, SaaS Product, Tailwind, eCommerce App Design, Clickable Prototype, Webflow Design, Axure, Motion Design, Shopify, UI/UX Layout, eCommerce UI/UX, Photoshop to Figma, PSDs to Figma, PSD to Figma, UI Design, UI/UX Website, UI redesign, Web Designer, Mockup, UX Research, UI/UX for Web App, NDA, Webpages Design