Hire the Best Creative Strategists

I help DTC brands spending $60K+/month consistently generate winning ad creatives so they can scale spend without increasing CPA. If your Meta Ads aren’t scaling, it’s not your media buying. It’s creative. Weak hooks. Generic angles. Creative fatigue. Poor customer psychology. Messaging that doesn't resonate with what buyers actually care about. That's where I come in. I've helped generate $40M+ in DTC revenue by building creative systems that continuously uncover, test, and scale winning ad concepts before performance drops. 𝗜 𝘂𝘀𝗲 𝗮 𝟯-𝗦𝘁𝗲𝗽 𝗥.𝗜.𝗖 𝘀𝘆𝘀𝘁𝗲𝗺: 🔍 Research (customer reviews, competitor ads, comment mining, objections, desires & buying triggers) 💡 Ideation (hooks, angles, mechanisms, creative hypotheses, and testing roadmaps) 🎥 Creative (UGC scripts, static ads, video concepts, production direction) 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: • Reduced CPA by 30% on a brand spending $1M+/month • Reduced CAC by 27% while increasing monthly revenue from $120k to $340k • Scaled monthly spend from $80k to $750k while maintaing a 3.4x ROAS • Helped DTC brands identify winning creative angles that unlocked profitable scale 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗲𝗹𝗶𝘃𝗲𝗿: ✓ Creative Strategy ✓ UGC Scripts & Concepts ✓ Static & Video Ads ✓ Creative Direction ✓ Testing Frameworks ✓ Iteration Systems Most creative strategists give you ideas. I build repeatable creative systems that consistently produce new winners and help brands scale without relying on a single ad. Send me your website, and I'll send back 2 custom ad concepts for your brand at no cost.

April Win: Client focus on seniors reached 600k adspend with 80% native ads Capacity for 1 more brand in May. Worked with Brands doing up to 5M monthly in ad spend 1️⃣ Why E-commerce founders need me as their Creative Strategist • With 4+ years of creative direction and hands-on experience in video production and editing, I bring a well-rounded skill set to direct team members who create the creatives. • E-Commerce Creative Strategist: Proven workflow and SOP that scales DTC brands, so far to a monthly ad spend of up to $4,8M. • End-to-end Creative: From niche and audience research, scripting, and editing to production and iterative testing, built to convert. 2️⃣ How I Drive Results as a Creative Strategist I focus on one thing: turning ads into profit centers by having a deep understanding of your customers. • Hooks That Convert: I craft scroll-stopping headlines that target pain points and desires. • Winning Creative Workflows: My ads are designed for speed and scalability, helping you iterate faster than your competition. • Performance Optimization: I don’t just set and forget. I test, tweak, and scale what works. 3️⃣ Proven Track Record 💬 “Mariano is a powerhouse for ad performance. His creative strategy approach brought our CAC down by 20% and doubled our ad revenue in 6 months!” 💬 “We’ve worked with other ad strategists, but Mariano’s results speak for themselves, sharp hooks, great storytelling, and a focus on metrics. We scaled past 720K in ad spend with his strategies.” 4️⃣ What I Offer • Creative Direction: Guiding your brand’s storytelling and products for high engagement and Facebook Ads ROAS. • Video Ads That Sell: From short-form UGC-style content to polished VSL brand storytelling. • Creative Iteration: Rapid testing cycles that turn good ads into great ones. • A Network of editors, designers and media buyer with high knowledge on e-commerce • SOPs and workflows to plug and play (used in most of my clients). Research phase and first brief done within 4 days. 🚨 Capacity for 1 more brand in February. 📈 If you want a quick thought of ads for your brand, drop me a message with your brand name

Creative Strategist for DTC Ecommerce Brands Looking for a Creative Strategist Who Actually Lowers CPA? As a Creative Strategist, I drove $177K+ in two months for a supplement brand. Not by increasing the budget. By finding better angles. That's the difference between hiring someone who makes ads and hiring a Creative Strategist who understands how Meta actually works. The algorithm already finds your buyer. That's where I come in as a Creative Strategist. Why Most Creative Strategists Fail? Most Creative Strategists hand off a brief and wait for an editor. Most never touch the production process. Most don't understand media buying. So they create ads that look good but don't survive contact with real traffic. I'm a Creative Strategist who came up through media buying first. I know what metrics punish weak creative before I write a single line. Weak hooks. Weak angles. Slow openings. Pretty ads that convert nothing. What a Creative Strategist Should Actually Do? A Creative Strategist shouldn't start with visuals. A Creative Strategist should start with the customer. The belief that needs to change. The objection blocking the sale. The angle competitors missed. The hook that earns the next three seconds. That's exactly how I approach every project. Creative Strategist + Producer = Faster Testing Cycles Most Creative Strategists depend on editors. I don't. I'm a Creative Strategist who produces AI video ads and creative concepts myself. That means: • Faster launches • Faster testing • Faster feedback loops • More angles tested before competitors catch up Nothing sits in a queue. Nothing gets lost in Slack. Ideas become tests immediately. ## Creative Strategist Built for Tough DTC Niches I work with DTC ecommerce brands on Meta. Supplements. Skincare. Women's health. Jewelry. The categories where cold traffic is expensive and weak creative gets exposed quickly. This is where a strong Creative Strategist earns their keep. My Creative Strategist Process: Step 1: Review customer reviews, comments, surveys, and competitor ads. Step 2: Identify the belief shift required to generate a sale. Step 3: Develop angles built around direct-response principles. Step 4: Write hooks designed to stop the scroll. Step 5: Produce AI video concepts and ad creatives. Step 6: Analyze hook rate, hold rate, CTR, and CPA. Every decision is tied to performance. A Creative Strategist who ignores data is just guessing. What You Get Working With This Creative Strategist ✔ Creative strategy ✔ Angle development ✔ Hook creation ✔ Ad scripting ✔ AI video concepts ✔ UGC concepts ✔ Competitor research ✔ Direct-response creative systems ✔ Performance-focused thinking Who This Creative Strategist Is Best For DTC ecommerce brands that: • Need fresh angles • Need lower acquisition costs • Need better creative testing • Need a stronger creative strategy system • Need a Creative Strategist who understands both creative and performance Ready to See What Your Current Creative Is Missing? Send me your website. Get feedback from a Creative Strategist who cares about results more than appearances. Manisha Creative Strategist

Can’t crack winning ads in 2026? Struggling with high CPMs, creative fatigue, and ads that die after 3 days? Despite wasting $20,000+ on “$50M+ in ad spend” agencies that promise scale… And hiring a bunch of creative strategists who ship ideas but can’t explain why anything works? Or maybe you’re just looking for the safest, most repeatable way to produce ad creatives that actually scale. I’m your guy. Here’s why: Over the last 3 years, I’ve worked as a creative strategist for 7–8 figure eCommerce brands like: BASED Bodyworks, Inner Dose, Enjuvie, HydroHealth, Flow Pouches, Pawy, and many more... While working for these brands I was responsible for millions in monthly ad spend (hence, this is what everyone else says.) On average, I had 23% win rate. But while working for these brands I actually: ✅ Cracked winning ads consistently in competitive markets ✅ Built repeatable creative systems instead of chasing one-off winners ✅ Worked hands-on with video editors to turn raw ideas into scalable ad formats ✅ Found new winning avatars that none of the competitors are speaking to Not by copying competitors... But by anchoring creatives in market awareness, customer psychology, and real data. Look, that’s just the technical stuff. What actually makes 7–8 figure brands partner with me comes down to this: ✅ I lead your video editing and design team properly, so they hold themselves to high standards ✅ I don't just write ads. I build SOPs, landing pages, iteration processes, UGC briefs, and everything that will make your creative strategy as streamlined as possible. ✅ I respond on time, review the work on time, and don't require any hand holding from you. If you want to scale your eCommerce brand predictably without relying on luck… Just shoot me a message and we’ll talk.

The only real money in DTC is made through retention, and if your creative isn't built around that, you're paying to acquire customers you'll never see again. Message me before you read further. If you're spending $100K+ a month on paid media and your creatives are optimized for clicks but not for customers who stay, that one shift alone is worth a conversation right now. Not after you've finished reading. Now. Still here? GOOD ... Let me show you what that looks like in practice. A supplement brand I worked with had solid media buying, decent hook rates, and a CPA they could live with. What they couldn't live with was a 60-day reorder rate that was bleeding them dry. The issue wasn't their ads; it was that the creative was attracting the wrong buyer. Discount-chasers. Skeptics. One-and-done clickers. We rebuilt the creative strategy around retention signals. New angles. New hooks. Scripts written to attract buyers who already believed in the mechanism, not just the offer. Within 90 days, reorder rate climbed. Refund requests dropped. Same ad spend, completely different customer quality. That's what I do. Most creative strategists hand you scripts and call it done. I build the systems that keep your creative working past the first test hooks that hold attention across weeks, not days, angles that deepen customer trust instead of burning it, scripts that don't just convert once, they convert the RIGHT customer who stays. Because a dropped CPA that spikes your churn isn't a win. A high ROAS that attracts the wrong buyer isn't a win. Retention is the win. What I do as a creative strategist: I research your competitive landscape using Meta Ad Library and organic content analysis. I map your customer's psychology across awareness stages. I develop the hooks and angles most likely to generate a response not based on guesswork, but on what's already working in your market and what's building long-term trust inside it. Then I turn that research into UGC scripts, native ads, advertorials, and direct response copy that your media buyer can test and that your customer retention numbers will actually feel. Every piece of work connects back to a performance metric. But the metric I care most about sits downstream from your first purchase. DELIVERABLES I PRODUCE:- — UGC scripts and full creative packages (concept, hook, scene breakdown, creator direction) — Meta ad copy and creative strategy built for long-term angle durability — TikTok ad scripts optimized for native-feeling, high-retention short-form — Direct response copywriting: advertorials, native ads, landing pages, VSL scripts — Performance creative frameworks and creative testing systems — Hook and angle development backed by competitive research — Ad creative strategy audits for brands scaling on Meta and TikTok Industries where I do my best work: Supplements, nutraceuticals, wellness DTC, health e-commerce, and performance marketing agencies managing multi-brand creative. As a supplement ad copywriter and Meta ads creative strategist, I understand the compliance constraints, the customer skepticism, and the emotional triggers specific to this vertical better than a generalist ever will and I know exactly which creative approaches build the long-term brand trust that keeps buyers subscribed and reordering. Who I work with: DTC founders and operators running $100K–$1M/month in paid media who've realized that creative isn't just a cost of acquisition it's the thing that determines whether acquired customers are worth anything. In-house performance teams that need fractional creative strategy support. Agencies that need a performance creative consultant who can plug in, understand the brand, and produce work without hand-holding. I work best with brands who treat creative as a strategic lever, not a content production line. What makes me different: I'm not a writer who learned some marketing. I'm a creative strategist who treats every script as a retention asset, something that should attract the right person, set the right expectation, and begin a relationship that outlasts the first click. A UGC script writer gives you words. A creative strategist gives you a reason those words will work and a system for finding the next winner after that one stops. I've worked with supplement brands, wellness DTC, e-commerce brands, and direct response agencies producing UGC scripts, Meta ads copy, native advertorials, and full creative strategy frameworks. My approach is research-first, performance-obsessed, and built for brands that measure everything. Top Rated Plus on Upwork. Top 3% globally. Fast response. Available for ongoing creative strategy partnerships, script packages, and full creative system builds. If your paid media needs a creative that moves metrics and keeps the customers you paid to acquire, message me. Tell me what you Tell me what you're spending and what your retention looks like. That's where we start.

In the past year, I've helped major and well-known DTC brands build ad creatives, visual identities, and campaign assets that look clean and actually perform. My work is built around clarity, hierarchy, and how people actually respond to what they see. Whether it's a Meta ad, a product launch suite, or a full set of campaign assets, I design with intention, not just aesthetics. What sets me apart is the background I bring to it. I've spent years working across creative direction and strategy alongside design, collaborating directly with CMOs and senior marketing teams on DTC brands across multiple industries. I understand how creative fits into a bigger picture, the angles, the audience, and what makes a visual land. I don't just execute briefs, I design knowing the full context behind them. I use AI-powered workflows to move fast without sacrificing quality, and I'm comfortable managing multiple brands and briefs at once. If you need a designer who brings both the craft and the thinking behind it, let's talk.