Hire the Best Certified Digital Event Strategists

Expert in purpose-driven project management and digital storytelling. I help brands connect with diverse audiences through impactful campaigns, content strategy, and inclusive communications

I help B2B companies plan webinar campaigns that generate pipeline and drive demand without taking over execution. If your team knows webinars can be a powerful lead engine but struggles with topic selection, audience targeting, promotion, or partner alignment, I build the strategy, structure, and execution roadmap your team can confidently run with. I specialize in webinar planning for SaaS, B2B technology, and enterprise companies, turning webinars into repeatable demand-generation programs that consistently deliver results. What I Do (Webinar Strategy & Demand Gen Planning) 1) Webinar Campaign Strategy (End-to-End) I design complete webinar strategies aligned to your ICP, buyer journey, and revenue goals — from theme selection to funnel placement and success metrics. Includes: - Demand-gen-focused objectives (pipeline creation, lead nurturing, partner leads) - ICP alignment and audience segmentation - Funnel stage mapping (TOFU, MOFU, BOFU) - KPI framework (registrations, attendance, lead quality, pipeline influence) 2) Trending Topics & Content Direction I help identify webinar themes that resonate with your target buyers — based on market trends, customer pain points, and competitive insights. 3) Webinar Promotion Strategy (No Execution) I create a promotion plan designed to maximize attendance and lead conversion, including: - Channel recommendations (email, paid, social, partners, communities) - Messaging tailored to your target audience - Timeline and sequencing - Asset checklist (what’s needed, by whom, and when) 4) Repeatable Webinar Playbooks I design scalable frameworks so every webinar contributes to pipeline growth: - Planning templates - Campaign timelines - Cross-functional handoff (marketing → sales) - Post-webinar follow-up and lead nurturing guidance 5) Partner & Co-Marketing Webinar Strategy I outline how to use webinars to drive partner-led demand generation, including: - Ideal partner profiles - Co-marketing positioning - Audience overlap analysis - Value exchange recommendations Optional Add-Ons ➕ Execution Support (With Your Team) I don’t execute independently — but I can work alongside your internal team or freelancers to guide implementation, review assets, and ensure strategy translates into results. ➕ Partner Sourcing & Outreach Strategy I can identify and recommend potential webinar partners aligned with your ICP and revenue goals: - Partner shortlists - Positioning angles - Collaboration recommendations How I Work - Strategy workshops or async collaboration - Clear deliverables (playbooks, decks, docs — actionable, not theoretical) - Practical, pipeline-focused guidance your team can implement If you’re looking for a strategist to turn your webinars into a demand generation engine, I’ll help you build a system that consistently generates leads, engages your target audience, and feeds pipeline — without owning the day-to-day execution. Please note: I work best with companies that already have customers, as I rely on insights from customer feedback calls and interviews. To create truly effective demand-gen webinar strategies, I’ll need information on customer pain points, and it’s beneficial if you can provide competitive research and context about your market.

I am a brand marketer and tech entrepreneur who helps businesses turn ideas into traction. As a founder by day, I understand fast timelines, clear priorities, and what it takes to execute without hand-holding. I have gone viral on social media, know how to speak to Gen Z authentically, and translate attention into real engagement, sales, and community growth. I bring a strategic mindset with hands-on execution across social media, experiential marketing, events, and in-person sales. I am equally comfortable building a brand voice, representing a product face-to-face, or supporting a team with organization, coordination, and follow-through. Clients work with me because I am proactive, reliable, and focused on outcomes—not busywork. What I bring: - Viral social and brand storytelling - Audience-first messaging and growth strategy - Experiential marketing, events, and activations - In-person sales, demos, and brand representation - Strong organization, communication, and execution I value clarity, momentum, and getting meaningful work done well and on time.

Highly organized Event Coordinator and Project Manager with extensive experience managing corporate events, executive dinners, retreats, conferences, trade shows, and hospitality-driven experiences from concept to execution. I specialize in keeping projects organized, timelines moving, vendors aligned, and clients stress-free. With a background supporting executives, hospitality groups, and event-driven businesses, I bring a strong operational mindset paired with a polished client experience. I have coordinated everything from investor dinners and corporate symposiums to influencer retreats, trade shows, restaurant events, and multi-city roadshows. My experience includes remote event planning, vendor sourcing, logistics coordination, budgeting, timelines, attendee management, and on-site execution. Whether you need help planning a high-level corporate event, coordinating a launch, managing vendors, or organizing moving parts behind the scenes, I bring structure, communication, and problem-solving to every project.

Proven Sales & Lead Generation Strategies for B2B Brands (Industrial, SaaS & Manufacturing) Most companies don’t actually have a marketing problem. They have a clarity problem. Your messaging may be too technical, too product-led, too service-focused, or too close to what everybody else in your industry is saying. And in today’s crowded marketplace, you only have a few seconds to capture attention before prospects move on. If potential clients can’t quickly understand: • what you do • who you help • why you’re different • and why they should care you lose them fast. That’s where strategy changes everything. Whether your business needs stronger positioning, better lead generation, trade show strategy, LinkedIn visibility, email campaigns, case studies, branding direction, website improvements, sales enablement tools, or a more cohesive marketing strategy overall, the goal is the same: Create momentum that drives measurable business growth. 🐝 ME: Are you ready to work with a strategic marketing partner who understands how to connect sales strategy, messaging, branding, lead generation, and marketing execution into one cohesive growth system? For close to 20 years, I’ve helped companies strengthen positioning, improve messaging, increase visibility, support sales growth, and create marketing systems designed to generate real revenue momentum. This work goes far beyond basic marketing execution. It’s where sales consulting meets marketing strategy and execution. My expertise often includes: • Trade show and experiential marketing strategy • Booth engagement campaigns and lead generation concepts • LinkedIn thought leadership and content strategy • Messaging and positioning refinement • Email marketing campaigns • Website conversion strategy and direction • Customer case studies and testimonials • Brand development and strategic direction • Sales enablement tools and one-pagers • Interactive marketing concepts and campaign development My campaigns and creative concepts are often copied by my clients' competitors after they gain traction in the market, especially within niche B2B and industrial industries where standing out is difficult and truly differentiated marketing is rare. When your messaging, branding, campaigns, and customer experience are strong enough to influence the market, competitors eventually start following your lead instead of setting it. I’ve also helped clients earn recognition and top rankings in independent industry magazine advertising studies, proving that strong creative and strategic messaging still influence buyer attention and purchasing behavior. 🐝 YOU: Would you like someone on your team who is strategic, creative, highly responsive, collaborative, and genuinely invested in helping your business grow? The best partnerships happen with companies that are growth-minded, decisive, open to creative thinking, and ready to build momentum instead of continuing to throw money at disconnected marketing tactics. Because finding the right strategic partner is not easy. Many of my clients stay with me for years because my approach is highly collaborative, fast-moving, and focused on creating real-world business results instead of vanity metrics. If I don’t believe I can create strong results for your business, I’ll tell you honestly upfront. 🐝 US: When strategy, messaging, branding, marketing, and sales alignment finally start working together, everything becomes easier: • sales conversations improve • lead quality improves • visibility grows • referrals increase • momentum compounds 🏆 A FEW RECENT CLIENT WIN$ 🏆 ⭐ Helped develop trade show campaigns that increased booth engagement and lead generation ⭐ Created high-conversion messaging and sales materials for industrial and energy companies ⭐ Built LinkedIn and email campaigns tied directly to revenue opportunities ⭐ Helped companies refine positioning to compete more effectively in crowded B2B markets ⭐ Created interactive marketing concepts designed to educate prospects while capturing qualified leads ⭐ Helped businesses strengthen messaging so prospects immediately understood their value and differentiation ⭐ Helped clients earn recognition and top rankings in independent industry advertising studies for standout print advertising campaigns Because the companies that stand out are rarely the companies doing the most marketing. They’re the companies communicating the clearest value with the strongest strategy behind it. Many of my clients tell me they wish they had hired me sooner because once the messaging, positioning, and strategy finally align, growth starts feeling far more natural and far less forced. If you’re looking for a highly strategic creative partner who understands both sales and marketing, thinks beyond disconnected tactics, and knows how to turn expertise into compelling campaigns that create measurable momentum, let’s connect soon. To Your Success, Cheryl Heppard (rhymes with Leopard)

INTRO RATE - as I've just launched this Upwork page, $67/hr for the first project (up to one month)! Event + Hospitality Growth Marketing (Festivals, Venues, F&B) INDUSTRY FOCUS - live events, festivals, venues, restaurants, wineries, breweries, and distilleries I help live music teams sell tickets with strategy-led marketing that ties together paid media, email, partnerships, and PR. I also lead growth for hospitality and F&B brands (restaurants, wineries, breweries, distilleries) - driving bookings, promos, loyalty, and repeat visits. CREDIBILITY (REAL OPERATING EXPERIENCE) - Promoted 400+ concerts / 450+ artists annually (venue ranked top 40 globally in club ticket sales); extensive music marketing experience - Paid media performance: $26 in ticket sales for every $1 spent - Multi-market venue growth: 19% avg YoY revenue across key markets - Teams sold 10M+ tickets across venue/tour ecosystems: - Agency + venue side: Fox Theatre, Cirque du Soleil, Nitro Circus Live, City Winery WHAT I DO (STRATEGY FIRST) LIVE MUSIC - Go-to-market + campaign leadership (announce → on-sale → sell-through → retention) - Paid media direction: Meta + Google (tracking, audiences, creative testing, optimization) - Email marketing + CRM (drops, announcements, segmentation, re-engagement, VIP/loyalty) HOSPITALITY + F&B - Seasonal + promotional calendars that drive covers and repeat visits - Offer strategy (packages, bundles, add-ons, “why now” clarity) - Partnerships + PR that move volume (tourism/hotels, beverage brands, local media, collabs) TOOLS Meta Ads Manager, Google Ads, GA4, Google Tag Manager, Eventbrite, Mailchimp, Constant Contact, Squarespace, Wix, WordPress, Toast, Square, Shopify Schedule a free 15 minute introductory call today!