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Hi, I’m Sahil — a performance-driven digital marketer with 7+ years of experience helping brands (big and small) grow smarter, not louder. 🚀 What I Do (Really Well): 📊 Google Ads & Shopping – Built and managed 6-figure ad accounts with ROAS-focused structures. I don’t “set and forget” — I test, tweak, and scale. 🎯 Meta Ads (Facebook/Instagram) – From cold audience prospecting to retargeting strategies that actually convert, I build funnels that follow your customer — not just your competitors. 🛒 Google Merchant Centre – Feed setup, troubleshooting, and performance tuning for eCommerce businesses that want to dominate Shopping ads. 📈 Analytics & Real Insights – GA4, Tag Manager, Looker Studio... I don’t just report numbers. I find the why behind them. 🧠 How I Work: Strategy first. Platforms second. I start by understanding your goals, margins, and real-world constraints. Then I reverse-engineer a marketing system to hit those numbers — whether it’s a full-funnel campaign or fixing a single ad set that’s bleeding cash. I’m not married to any one tactic. I’m loyal to results. 🗂️ A Few Wins: Turned a struggling eCommerce account into a 5.2x ROAS machine in under 60 days Cut CPA by 42% for a lead-gen campaign in a high-competition niche Rebuilt messy ad accounts into clean, high-performing structures that scale Worked across tools, machinery, SaaS, fashion, and home improvement verticals If you’re tired of fluffy dashboards and want real performance marketing backed by clear thinking and sharp execution — let’s talk.

TWELVE YEARS. ONE RULE. NOTHING SHIPS UNTIL IT SCORES. I am Edrick Anderson, a London-based Performance Creative Strategist and Designer. 12 years building high-converting Meta ad creatives for 8-figure DTC brands including SKIMS, WHOOP, Toyota, Barclays, Nurecover, Airways, Infinity Hoop, and Gleeful. I do not just design ads. I built my own systems to make sure every creative is built to perform before it ever reaches you. THE SYSTEMS adgrading is my proprietary ad grading platform. It scores every concept across 9 performance criteria before production. Hook strength, mechanism clarity, avatar specificity, scroll-stopping power, blue ocean positioning. Nothing leaves my desk below standard. admastertracker reads your CSV ad performance data and tells me exactly which avatars, angles, and static types are winning so every new design is built on real signal, not guesswork. Atria Plus is the competitor intelligence platform top performance agencies use. Before I design a single frame, I already know which angles, hooks, and avatars are converting in your category. HOW WE WORK Before I touch a design, you see the hooks, headlines, and scoring inside the grading platform. You approve the direction. No surprises, no wasted rounds. Every batch comes with 3 headline variations minimum, sized for the placements that matter, delivered through Frame Weekly batches, consistent output, and a system that gets sharper the longer we work together. THE TOOLS Magic Brief and Atria for daily competitor research and ad intelligence Adobe Photoshop for compositing, retouching, and product work Adobe Illustrator for precision graphics and brand assets Adobe Premiere Pro for short-form video and motion cuts Nano Banana Pro, Photoroom, Freepik, Higgsfield for AI imagery and lifestyle visuals Meta Ads Manager for real performance data and placement context Frameio for organised batch delivery Notion for creative strategy and brand guidelines Slack and Monday for seamless project workflow WHO I WORK WITH I take on a select group of long-term clients at a time. If you have been burned by designers who deliver pretty work that does not convert, or by slow turnarounds that kill campaign momentum, this is the alternative. Fast. Strategic. Built to perform. Note: open contracts shown on my profile are from previous clients who forgot to close them out. Currently available for new work.

I’m a Top-Rated Affiliate Marketing Manager & CPA Ads Expert with 15+ years of experience helping clients scale profitable ad campaigns using paid traffic, funnels, and tracking systems. I work with ClickBank, MaxBounty, Impact, MarketCall (Pay Per Call), Awin, LeadSmart, BuyGoods, Dr.Cash, AdCombo, managing the full system, traffic → funnel → tracking → optimization to drive consistent ROI. 🔹 Traffic Sources (Paid Acquisition) I plan, launch, and scale campaigns across: • Facebook (Meta) Ads – optimization, cold audience scaling, creative testing, UGC-style ads • Google Ads & Bing Ads – high-intent search, keyword targeting, PPC campaigns • YouTube Ads – video funnels and pre-sell strategies • Native Ads – Taboola, Outbrain, MGID, Revcontent, PropellerAds, NewsBreak, Bigo Ads 🔹 Funnels & Landing Pages (Conversion System) I build and optimize end-to-end funnels designed to convert cold traffic: • Pre-sell pages, quiz funnels, advertorials, VSL funnels • Landing pages focused on CTR → CVR flow • Tools: ClickFunnels, Leadpages, Lovable, Elementor, Divi 🔹 Tracking & S2S Postback (Data Accuracy) I set up accurate tracking systems so every click, lead, and call is measurable: • Voluum, RedTrack, MaxConv, BeMob, ClickMagick, ClickFlare, Binom • Ringba, CallRail, Keitaro, Retreaver set up for Call Tracking. • S2S postback tracking, UTM tracking, conversion tracking • Funnel-level and campaign-level performance analysis • Google Tag Manager (GTM), Google Analytics expert 🔹 Automation & Workflow • N8N, Make (Integromat), Zoho • Lead routing, CRM sync, and automation workflows I focus on lowering CPA, improving conversion rates, increasing call/lead quality, and scaling what works, backed by clean tracking and real data, not guesswork.

I help businesses scale profitable growth through data-driven programmatic advertising and performance media buying. I specialize in planning, launching, and optimizing high-performing programmatic, go-to-Market, and performance marketing campaigns across Display, Video, YouTube, Meta, Tik Tok, CTV, and Social—using advanced targeting, smart bidding, and continuous optimization to maximize ROAS, CPA, and reach. Whether you’re a startup launching your first campaign or an established brand looking to improve efficiency, I deliver measurable results and transparent reporting. What I Can Help You With ✅ Programmatic strategy & media planning ✅ Campaign setup & management (Display, Video, CTV, Native) ✅ Xandr, DV360, Amazon DSP, The Trade Desk execution, Criteo, MediaMath, Adform, Meta, Bing, Tik Tok & More ✅ Audience targeting, retargeting & lookalikes ✅ Creative, bid & placement A/B testing ✅ Budget pacing & performance optimization ✅ Conversion tracking, GA4 & reporting ✅ Brand safety, fraud prevention & viewability Platforms & Tools Google Display & Video 360 (DV360) The Trade Desk Google Ads (Display, YouTube, Performance Max) Meta Ads (Facebook & Instagram) Tik Tok Google Ad Manager (GAM), Google Analytics (GA4), Campaign Manager 360 (CM360) Criteo, MediaMath, Adform, Google Ad Exchange & More In short, i have the implementation, execution, analytical and overall management knowledge / skills to work on Ad Networks, Ad Exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), Ad servers, Data Management Platforms (DMPs) and Data Aggregators and more! Why Clients Choose Me ⭐ Performance-focused (CPM, CPC, CPV, CPA, ROAS, CVR-driven etc) ⭐ Clear communication & fast response times ⭐ Strategic thinking + hands-on execution ⭐ Reliable, detail-oriented, and deadline-driven ⭐ Long-term partnership mindset If you’re looking for a programmatic advertising freelancer who treats your budget like their own, let’s talk. Send me a message and let’s build campaigns that actually perform.

🚀 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗦𝗵𝗮𝗿𝗲 𝗣𝗮𝘆𝗺𝗲𝗻𝘁 𝗣𝗹𝗮𝗻𝘀 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲* ✅ 𝟯𝟬𝟬+ 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗹𝘆 𝗦𝗲𝗿𝘃𝗲𝗱 𝗢𝗻𝗲-𝗢𝗻-𝗢𝗻𝗲. 𝟯𝟰,𝟬𝟬𝟬+ 𝗦𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱. ☑️ 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗨𝗽𝘄𝗼𝗿𝗸 𝗠𝗶𝗹𝗹𝗶𝗼𝗻𝗮𝗶𝗿𝗲𝘀 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱. 🎯 𝗟𝗲𝘁'𝘀 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗧𝗵𝗲 𝗦𝗮𝗺𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗨𝗽𝘄𝗼𝗿𝗸𝗲𝗿𝘀 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗨𝘀𝗲. ❝ Working with Robert has been an absolute game-changer for my Upwork profile! Seriously, this guy single-handedly made my profile stand out in ways I never imagined. I’m now regularly receiving direct offers from clients, whether they find my profile through searches or view it after I send proposals. Robert is THE go-to Upwork expert you can’t afford to miss. Since I started working with Robert, I’ve been landing projects consistently on Upwork, back and forth. He has the skills and insight to help you achieve your goals and truly make your Upwork dreams come true. I’ve rediscovered my love for Upwork and my belief in its potential! ❞ 🗣 Haris Bin Mazhar - 6 Figure Freelancer - UI/UX Design 🗣 𝗕𝗼𝗼𝗸 𝗮 𝗽𝗮𝗶𝗱 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗮𝗱𝘃𝗶𝗰𝗲. 𝗜𝗻𝘃𝗶𝘁𝗲 𝗺𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗼𝗿 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗱𝗶𝗿𝗲𝗰𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗵𝗮𝘃𝗲 𝗮 𝗻𝗼-𝗰𝗼𝘀𝘁 𝗲𝘅𝗽𝗹𝗼𝗿𝗮𝘁𝗼𝗿𝘆 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗯𝗼𝘂𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. Upwork Lead Generation Efforts I Commonly Support Clients With Include: 1️⃣ Upwork Profile Optimization & Agency Upwork Profile Optimization Maximize your Upwork profile invites, direct messages, consults booked and project catalogue items purchased. 2️⃣ Automating AI Notifications For Ideal Upwork Jobs Setup Ensure you're consistently first to apply to quality jobs on Upwork, or as close as possible by getting real-time notifications when ideal jobs get posted. 3️⃣ Upwork Proposal AI & Human Powered Bidder Support - Upwork Proposal Sending & Writing Training Get high response rates on your proposals and write them in a time-efficient, repeatably successful way. AI & Human-powered (by you or outsourced) solutions available. Ongoing feedback available. 4️⃣ Upwork Sales Call Handling Training Stand out in the sea of experts who've also done 100's of calls and have many years of experience. Ongoing feedback available. Hi! 👋 I’m Robert. I help you win more on Upwork. Why? So you can enjoy more freedom in your entire life, empowered by earning the max that you are worth and having flexibility in how, when, and where you work. Success with Upwork lead generation changed my life, and it’s a joy to help others do the same. There's no magic pill here, just a proven, methodical process I call Upwork Touchpoint Mastery. There are more than 50 "touchpoints" a potential client sees from you on Upwork before hiring, Eg. Your profile and proposal preview, profile photo, title, description, proposal, and more. I help you consistently win by optimizing each touchpoint using smart, human-first strategies and Upwork SEO best practices developed through hard-won hands-on Upwork sales experience. For the record, I’m not employed by Upwork. I just specialize in Upwork profile optimization and getting great Upwork results. 𝗕𝗼𝗼𝗸 𝗮 𝗽𝗮𝗶𝗱 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗮𝗱𝘃𝗶𝗰𝗲. 𝗜𝗻𝘃𝗶𝘁𝗲 𝗺𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗼𝗿 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗱𝗶𝗿𝗲𝗰𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗵𝗮𝘃𝗲 𝗮 𝗻𝗼-𝗰𝗼𝘀𝘁 𝗲𝘅𝗽𝗹𝗼𝗿𝗮𝘁𝗼𝗿𝘆 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗯𝗼𝘂𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. Robert O’Kruk — I’ve supported more than 300 clients who come to me are asking for help with Upwork profile optimization or were in need of an Upwork bidder or the perfect Upwork proposal sender. Beyond my one-on-one client work, I’ve also supported more than 34,000 students in their Upwork lead generation efforts. Some of the words my clients commonly use to describe what they want help with: 🔸 Upwork - Upwork Lead Generation - Upwork Strategy - Upwork Consultant - Upwork Coach - Upwork Certified - Upwork Pro - Upwork Consultant 🔸 Upwork Bidder - Upwork Bidding - Upwork Proposal Sender - Upwork Proposals - Upwork Proposal Writing 🔸 Upwork Profile Optimization - Upwork Profile Writer - Upwork Content Writer 🔸 Upwork Business Manager - Upwork Manager - Upwork Sales - Sales Upwork - Upwork Business Development - Upwork Business Developer - Upwork VA 🔸 Upwork Agency - Upwork Agency Manager

With 10+ years of experience in performance marketing, I partner with startups, small businesses, and agencies to build scalable advertising systems that generate consistent leads, revenue, and strong ROI. Whether you want to drive high-intent traffic, reduce acquisition costs, or turn cold audiences into loyal customers, I build campaigns aligned with real business outcomes, not just clicks or impressions. 𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐰𝐢𝐭𝐡 𝐏𝐏𝐂 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: - 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐒𝐞𝐭𝐮𝐩 & 𝐀𝐮𝐝𝐢𝐭𝐬: Structure ad accounts, conduct in-depth audits, and fix inefficiencies. - 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Build ROI-focused campaigns across Google, Meta, and Bing. - 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 & 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: Identify high-intent keywords and laser-focused audience segments. - 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 & 𝐀/𝐁 𝐓𝐞𝐬𝐭𝐢𝐧𝐠: Design compelling ad copies/creatives and run split tests for best performance. - 𝐀𝐦𝐚𝐳𝐨𝐧 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: Help authors and brands maximize visibility and sales through targeted Amazon ad campaigns, from keyword optimization to A/B testing and performance tracking for higher ROI. - 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 & 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: Implement GA4, Tag Manager, and pixels for accurate tracking. - 𝐅𝐮𝐧𝐧𝐞𝐥 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Design and optimize funnels aligned with user intent and customer journeys to maximize conversion efficiency. - 𝐓𝐨𝐨𝐥𝐬 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Hands-on expertise with Google Ads, Meta Ads Manager, GA4, GTM, and SEMrush for performance tracking and scalable growth. 𝐏𝐏𝐂 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: 𝐇𝐞𝐥𝐩𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐆𝐫𝐨𝐰𝐭𝐡: 𝐁𝐞𝐚𝐮𝐭𝐲 & 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 - 𝐅𝐮𝐥𝐥 𝐊𝐢𝐭 𝐆𝐞𝐚𝐫 – Conversion-focused ad campaigns for beauty accessories. - 𝐁𝐨𝐬𝐬𝐲 𝐁𝐫𝐨𝐰𝐬 – Local + social-integrated PPC campaigns to boost salon bookings. 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 - 𝐄𝐩𝐢𝐜 𝐌𝐞𝐫𝐢𝐭 𝐁𝐚𝐝𝐠𝐞𝐬 – Achieved 6.2% CTR (vs industry avg. 2.5%) - 𝐌𝐨𝐯𝐢𝐧𝐠 𝐋𝐢𝐟𝐞 – Mobility product ads are driving consistent ROI. - 𝐆𝐨𝐒𝐮𝐧 – PPC strategy for eco-friendly solar products. - 𝐈𝐓𝐒𝐂𝐍𝐂 – Industrial equipment lead generation through paid search. 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 - 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐅𝐮𝐭𝐮𝐫𝐞 – Student lead generation with optimized funnels. - 𝐄𝐩𝐢𝐜 𝐌𝐞𝐫𝐢𝐭 𝐁𝐚𝐝𝐠𝐞𝐬 (𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐔𝐬𝐞) – Campaigns targeting schools and institutions. 𝐅𝐨𝐨𝐝 & 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞𝐬 - 𝐄𝐥𝐮𝐧𝐚 𝐅𝐨𝐨𝐝 – Google Ads campaigns driving +220% lead growth. - 𝐕𝐚𝐧𝐢𝐲𝐞 𝐏𝐚𝐭𝐢𝐬𝐬𝐞𝐫𝐢𝐞 – Scaled ROAS from 3.1x → 6.4x - 𝐁𝐞𝐠𝐢𝐧𝐧𝐞𝐫 𝐂𝐨𝐨𝐤𝐢𝐧𝐠 – Awareness and subscription-focused PPC. 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 - 𝐂𝐞𝐧𝐭𝐮𝐫𝐲 𝟐𝟏 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 – CPL reduced from $92 → $37 with localized targeting. - 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐅𝐮𝐭𝐮𝐫𝐞 – Campaigns for real estate education + investment leads. 𝐓𝐞𝐜𝐡 & 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 - 𝐁𝐚𝐜𝐤𝐎𝐟𝐟𝐢𝐜𝐞 𝐏𝐫𝐨 – B2B lead generation through LinkedIn + Google Ads. 𝐓𝐫𝐚𝐯𝐞𝐥 & 𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 - 𝐇𝐚𝐰𝐚𝐢𝐢𝐚𝐧 𝐁𝐞𝐚𝐜𝐡 𝐑𝐞𝐧𝐭𝐚𝐥𝐬 – Geo-targeted PPC for vacation rentals. 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞 - Transparent reporting and data-backed decisions - Strategy-first approach, not template campaigns - Focus on profitability, not just clicks If you want a PPC partner who’s accountable for ROI and manages your budget responsibly, let’s connect and talk about how we can grow your business. #PPCSpecialist #PaidMediaStrategist #PerformanceMarketing #GoogleAdsExpert #BingAds #KeywordResearch #AudienceTargeting #A/BTesting #LeadGenerationStrategy #EcommercePPC #LinkedInAds #GoogleAds #MetaAds #Retargeting #FunnelOptimization #ConversionRateOptimization #GoogleAnalytics4